Aberdeen Strategy & Research

🚀 New Aberdeen Report: The Future of Workplace Technology The latest report uncovers the top trends shaping workplace tech strategies for the year ahead. Here’s what tech marketers need to know: -AI is now the most influential workplace technology, surpassing collaboration tools and remote work support. -80% of companies have formalized AI usage across their organizations—up from 69% last year. -Over 60% of businesses have faced cybersecurity incidents impacting data privacy. Stay ahead of the curve by leveraging these insights to drive your strategy forward. #WorkplaceTechnology #AI #Cybersecurity #TechTrends #B2BMarketing

🚀 How do you build trust with B2B buyers you've never met? Today’s tech buyers are more informed and discerning than ever. Early engagement is critical to winning their trust—and Aberdeen's latest research reveals the key factors that influence IT decision-makers. 📊 From the content formats they prefer to where they search for insights, this research will help you engage tech buying committees and stay ahead of competitors. 🎥 Watch our latest video to uncover the full insights and strategies for connecting with today’s tech buyers. 👉 https://buff.ly/3MJ9Pju #B2BMarketing #TechBuyers #MarketingInsights #ITDecisionMakers #TechTrends #AberdeenResearch

🚨 90 Days Left To SpiceWorld 2024! 🚨 The clock is ticking! In 90 days, the tech community will come together at SpiceWorld 2024—the must-attend event of the year. Are you ready to connect, learn, and grow with the best in the industry? 👥 Attendees, don't miss your chance to dive into the latest tech trends, hands-on labs, and networking opportunities with top experts. Secure your spot now before it's too late! 👨💻 Sponsors, this is your last call to showcase your brand to thousands of engaged IT professionals. Grab this golden opportunity to elevate your business and connect with key decision-makers. Don’t wait until it’s too late! See you in 90 days at SpiceWorld 2024! 🌟

As remote work becomes more common, employees are increasingly using their personal devices for work tasks, making Mobile Device Management (MDM) crucial. Did you know that MDM users are 71% more likely to see security improvements? Aberdeen outlines six strategies that your IT team can use to better manage mobile devices and prioritize security, including: 1. Enforcing consistent policies 2. Ensuring data encryption 3. Controlling app installations 4. Managing automatic security updates 5. Reducing IT complexity 6. Lowering costs What's been your experience managing a mobile workforce full of devices? Are any one of these more important than the others? Share your thoughts below! 👇 #mobiledevicemanagement #mdm #itstrategy

Friday's Crowdstrike outage posed significant challenges for many businesses, their staff, and their #customers. How can trust be rebuilt and normal operations resume smoothly? Aberdeen’s Head of #CX, Omer Minkara, offers four crucial strategies based on research: 1️⃣ Educate employees 2️⃣ Express empathy and flexibility with customers 3️⃣ Consider how you’re using tools like AI and automation 4️⃣ Be prepared and have a backup plan Check out the video for a deeper dive into these strategies, and drop a comment below to let us know how you navigated the outage. 👇

We're here to get you started on your AI journey. 🚀 In case you need a reason to see these two smiling faces one more time, the #AI insights we shared from Dell Technologies World last month are becoming more relevant every day. Mike and Jim discussed how combining NVIDIA GPUs with Dell’s software, hardware, and storage can seriously streamline business operations. Think about it—if you could cut 50% of your business headaches, wouldn’t that be a huge win? Check out the video to see how these practical AI solutions can make a difference for you. 👇 #AI #BusinessInnovation #TechSolutions #Dell #Nvidia

Don't forget to register for the hottest IT conference of the year and level up your IT game with our friends at Spiceworks! Get ready for insightful talks and data-driven sessions, with plenty of Aberdeen analysts to chat with in person. This is your chance to transform virtual connections into meaningful real-life relationships and stay at the forefront of the IT industry. Early bird pricing ends July 15th. See you there! #SpiceWorld2024 #TechConference #Innovation #Networking #ITExperts #AberdeenInsights #Spiceworks

Mike Lock and Jim Rapoza recently hit the street to explore Dell Technologies World 2024 in Las Vegas. This year, it was all about #AI. In fact, Aberdeen’s own research shows that nearly 70% of businesses are using AI, with 53% planning to invest in AI-ready servers. Watch the video, check out Jim’s recap in Spiceworks News & Insights, and learn why having a solid end-to-end foundation is crucial for AI success. 👇 Jim's recap: https://lnkd.in/eMX_7h5p

🌟 Transform Your Customer Experience with Intelligent CX! 🌟 Today, resilience is critical—and the heart of resilience in customer experience is intelligent technology. Aberdeen's latest State of CX report unveils how leading businesses harness AI and automation not just to react but proactively engage in customer interactions. Discover how intelligent CX tools, equipped with real-time analytics and personalized insights, empower your team to deliver superior service that keeps customers loyal. Unlike traditional CX tools, which rely on static and generalized information, intelligent CX is connected, adaptable, and data-driven, offering a significant competitive edge. #CustomerExperience #IntelligentCX #AI #Automation #DataDriven #BusinessResilience #WednesdayReads 🔗 https://buff.ly/4biN7JU

Hot off the presses! 🔥 Did you know 44% of Best-in-Class organizations prioritize investing in CX technologies? Immerse yourself in #CX on our newly-published State of #CustomerExperience Research Hub. Check out our latest CX articles and reports, watch the meetup with Mike Lock and Omer Minkara, and take the assessment to see how well you're using advanced technology!