Absurd Snacks

IT'S BACK TO SCHOOL! For a lot of brands this means heavy demos, heavy promos, and a ton of content. For us it was just that + executing on our Q2 commitment of building out our college/university channel and it's finally coming to life...we're so excited to be working with - Virginia Tech (in their new allergy friendly convenience store! GO HOKIES Somiah (So-May-uh) Lattimore, CSPO) Washington and Lee University University of Richmond St. Joseph's University Swarthmore College University of Pennsylvania Bryn Mawr College + more to come. Work at a University and want more #allergy friendly options for your students? Hit us up 😉 Eli Bank

Guess I can’t half ass it now… - - - Please help me run the Chicago Marathon in the fall by donating to my link here: https://lnkd.in/g4yc85VQ Absurd Snacks

SO we've been selling in Whole Foods Market MA for exactly 6 months. We keep track of basic metrics like AOV, SKU split, velocity etc...but after a whole 6 months, it turns out the flavor split across BOTH sizes is only a variance of ONE! Like one-singular case difference between Magic Maple Cinnamon and Rockin' Rosemary Sea Salt across both the family size and single serve skus. Granted we had a ramp-up period 📈 (adding on stores one-by-one throughout the six months, so not all stores have been selling the product for exactly 6 months) but this is INSANE to me 😲 We thought for sure there would be a clear best seller. We were hoping that the data would help inform whether to launch a new sweet flavor 🍫 or a new savory flavor 🔥 Thoughts on figuring out what our next move should be? ⬇ #data #customerfeedback #flavors Eli Bank

Hey LinkedIn! Eli Bank and I need your opinions, participation, and engagement on our packaging refresh. We've been getting a ton of feedback from customers at demos that our current product name (Munchy Crunchy Trail Mix) doesn't correctly define our snacks...so we're changing it in anticipation of our March packaging run. Our customers are young to middle-aged individuals with one or more of the top 9 food allergens. Since trail mixes are often associated with nuts, we are concerned that the current name may turn some consumers off before they are able to trial. Our direct competitors are brands with a free-from and a plant-based focus. Here are our top choices: 1) Nut Free Snack Mix 2) Nut Free Crunch Mix 3) Allergy Friendly Snack Mix 4) Munch Mix 5) Savory Snack Mix // Sweet Snack Mix Current packaging in below. Current callouts on the bottom are being replaced with GFCO and Non-GMO, and the Top 9 Allergen Free & Nut Free certs will be alongside packaging on the left. Other design elements will be slightly refreshed. Please comment your feedback and ideas!!! Thank you in advance.

LinkedIn, Grace Mittl and I are very thankful for you. Almost every time we go to an event or conference, it's always to our surprise that the community has been following our journey closely through our posts and the love that others share as Absurd Snacks grows and continues to gain momentum. TBH I always mean to post more on here and for whatever reason, sometimes it slips through the cracks. So in the spirit of Turkey Day, on behalf of the Absurd family, thank you. On that note... there is one thing that would really just make this Thanksgiving the best one yet. That thing is... perhaps... just maybe... if you're feeling up to it... and you mean it... Leave a little review for Absurd Snacks? Here's a link to leave a review on Google. TYSM in advance. Love you! https://lnkd.in/eB8DxBF8

It's official - CPG DAY WAS AMAZING! The inaugural DC Startup Week CPG Startup Showcase & Competition this past Monday 10/16, hosted by CPG in the DMV Connect, was a huge hit. The sampling event perfectly complemented the four incredible CPG/Food panels in the afternoon that delved into just about all aspects of building a brand, including product development, mission, branding, production, COGS, distribution, sales, funding, and more. Shoutout to Mackenzie Loy, with Homemade in DC, who hosted and moderated two of those excellent panels. And the biggest THANK YOU goes out to the 21 amazing brands that sampled their products and told their stories (full list is below), the hundreds of attendees that engaged with the brands and voted for their favorites, the CPG experts that judged the competition and/or joined the panels, and the Competition event sponsor WeStock. Plus, none of those would have happened without the support and tireless work of the DCSW Team, including tons of coordination for this day from Rachel Koretsky and Stephanie Ortiz Now, without further adieu, here are the winners of the Competition, along with the lists of the prizes, judges, and all the brands that participated. Stay tuned for more official announcements from DC Startup Week soon. The inaugural DC STARTUP WEEK CPG Startup Competition Sponsored by WeStock Hosted by CPG in the DMV Connect AUDIENCE AWARDS: 1st Place: Absurd Snacks: $1,000 Prize Sponsored by WeStock 2nd Place: Aji Tea 3rd Place: Shuga x Ice OFFICIAL CPG JUDGES AWARDS: Judges Overall Winner Myles Comfort Foods BEST Product Taste & Quality Myles Comfort Foods BEST Marketing & Brand Story Absurd Snacks BEST Packaging Amazi Foods BEST Go-To-Market Strategy Wild Bay BEST Innovation Pop's Praiseworthy Snacks FINAL CPG JUDGES LIST (Thank You!) Matthew Alongi (Rainforest Distribution) Brooke Loschiavo (Giant Food) Cullen Gilchrist (Union Kitchen) Channing Salava (Nestle USA) Peter Kaye (PK Growth Partners) Gary Cha (Yes! Organic Market) ADDITIONAL PANELISTS: Samy K. Sid Sharma DCSW CPG Startup Competition PRIZES (Some Awards only apply if not already in distribution) 3-5 Brands Win: - Fast-Track distribution consideration by:  - Giant Food - Rainforest Distribution - UNFI Distribution - Union Kitchen stores - Yes! Organic Market - Local Brand Features by Retailers & Distributors where applicable All Winning Brands Get: - A mention/feature in the Union Kitchen newsletter recapping the DC Startup Week CPG event - A 1 Hour CPG coaching session, depending on brand timing and interest, with a representative from Nestle USA, Giant, Yes!, Rainforest, UNFI, Union Kitchen, or PK Growth Partners BRANDS: Amazi, MasPanadas, Wild Bay, Zenjoy, Mocktail Club, Rejuvenation, Bennetts Coffee Co., Aji Tea, Myles Comfort Foods, One Trick Pony, Andy Factory, Growee Foods, Absurd Snacks, Mountain Culture Kombucha, Shuga x Ice, Good Time Health, Garden Riot, Pop's Praiseworthy Popcorn, Shea Yeleen, Bulldog Brinery

You may have heard the news, but just in case you have been off the grid for the last month or two... After over a year in the making, Absurd Snacks can be found in select Whole Foods Market locations across the DMV. This partnership is KEY to our mission to making inclusive snacks more accessible. But here's the fun part: this is just the beginning. We're in stores every week for demos, so you can taste our ridiculously delicious allergen-free snacks and hang with Grace Mittl and I. Make sure to follow our Instagram (@absurd.snacks) to stay in the loop about our event calendar! To find your nearest store carrying Absurd Snacks, check out https://lnkd.in/e45QSVS3. THANK YOU FOR CONTINUING TO FUEL OUR MISSION 🙌 #AbsurdSnacks #WholeFoodsDMV #SnackingRevolution #InclusiveSnacking #CommunitySupport