For over 25 years, ABX Advertising Benchmark Index has led the way in major ad effectiveness solutions. ABX has the largest syndicated global in-market advertising normative database (450,000+ ads tested) across all media types and channels, coupled with robust consumer and audience insights for making real-time informed business decisions every step of the way. We test thousands of in-market ads a week using the identical methodology to measure the effectiveness of ads and campaigns, while capturing current consumer data. The same methodology is used for pre-tests, measuring their effectiveness against in-market ads. The ABX Index™ score has been proven to correlate with Sales and increase Return on Ad Spend and Revenue.
ABX is the developer of the award-winning Gender Equality Index™ (GEI), which is used by the ANA (Association of National Advertisers) in their SeeHer program by the name of GEM®. They work with some of the largest global brands and are research partners of the ANA/SeeHer, RAB, and OAAA.
Contact Us: 347.443.8869 or info@adbenchmark.com
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Industry
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Market Research
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Company size
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11-50 employees
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Headquarters
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White Plains, NY
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Type
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Privately Held
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Founded
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2011
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Specialties
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Measuring advertising effectiveness, Syndicated ad testing globally, Measuring ads in 24 hours, Pre-testing ads, In-market ad trackers, Ad testing across all media, Television ad tests, Radio ad tests, Print ad tests, Digital ad tests, Social media ad tests, Outdoor ad tests, Gender Equality ad tests, Custom market research, Ad test insights, product integration, product placement, gender equality, and social sensitivity
