NYX Professional Makeup

🚨 Two new bombshells have joined forces with NYX PM! 🚨   NYX Professional Makeup joined a Face To Face call with Love Island USA breakout stars, JaNa Craig and Serena Page! 💕 These babes answered a series of NYX PM community-sourced questions while trying our latest viral products, Face Glue Primer and Face Glue Setting Spray.   The girls confirmed that Face Glue is even stickier than their summer was, can you imagine? Shop Face Glue Here: The Vegan Face Glue Gripping Primer | NYX Professional Makeup (nyxcosmetics.com) Makeup (nyxcosmetics.com) 🩷   Not only did these besties gush over their love for Face Glue on their Face to Face calls, but they also brought the comedic gold by having their beaus, Kordell Beckham, and Kenny Rodriguez, handle their voiceovers while they did their makeup. JaNa and Serena showed love to their NYX PM faves, and Kenny + Kordell showed us how they like to keep their brows tamed with Brow Glue. When Face Glue meets Love Island, it’s a match made in heaven!   Watch all the fuego 🔥 content these Love Island USA stars took over our timelines with featuring NYX PM:   Serena Page: 🗣️️ GRWM w/ BF VO -  https://lnkd.in/gw4YByrx ✨ Come Along With Me - https://lnkd.in/gguRiJQs   JaNa Craig: 🗣️GRWM w/ BF VO -  https://lnkd.in/gJt957vQ 💄 Lip Combo Faves -  https://lnkd.in/gEKFGX9b Kenny Rodriguez: 🤩 Brow Glue - https://lnkd.in/gR4Qybqm   Kordell Beckham: 🤩 Brow Glue - https://lnkd.in/gvDytuju

The WNBA (Women's National Basketball Association) Playoffs are here, and the energy is on fire! 🏀🏆 For the second season running, NYX Professional Makeup is proud to be the official makeup sponsor of NY LIBERTY, supporting the power and beauty of these incredible athletes. 💖 Together, we continue to foster a culture of empowerment and self-expression, both on and off the court. 💪 Especially this year, engaging with NYL fans ft. our new one-of-a-kind Make Them Look Machine – A dual vending machine/photobooth that celebrates YOU! Good luck to NY Liberty in the playoffs! We're cheering you on all the way! 🗽🎉 #NYXCosmetics

We're entering our villain era this Halloween❄️🔥🐈⬛🌿🤡🪲 Introducing our latest collaboration with Warner Bros. Discovery, "Who Stole Halloween?" SFX looks inspired by six of the most iconic Warner Bros. & DC Comics villains. The SFX artistry-driven campaign stars a diverse cast of reality TV “baddies” from some of the most popular franchises: 🤡 Jersey Shore's DJ Pauly D as "The Joker" 🌿Real Housewives of Atlanta's Nene Leakes as "Poison Ivy" 🐈⬛ Selling Sunset's Christine Quinn as "Catwoman" ❄️ Love Island US, Cely Vazquez as "Freeze" 🔥Love Island UK, Whitney Adebayo as "Freddy Kreuger" 🪲 Love Island Australia, Tasia Hafenstein as "Beetlejuie" 💄 SFX makeup by the iconic Mimi Choi ....but "Who Stole Halloween?" ✨ We are challenging our community to follow along and solve the mystery of “Who Stole Halloween?” for the chance to win a cash prize of $10,000. 💰 ✨ The mystery will unfold with a reality-TV inspired series starring the mischievous cast, following the drama behind-the-scenes of the beauty brand’s Halloween shoot. 🎞 ✨Each episode will include clues pointing to the villain who stole Halloween, prompting our community to vote for the chance to win ✨The episodes will be available on NYX Professional Makeup’s social channels beginning October 1st, and audiences can cast their vote at 👇 https://lnkd.in/gN5-Ncyy

NYX Professional Makeup and Snap Inc. share a mission to provide our community with tools for unstoppable self-expression. ✨ With Beauty Bestie, a first-of-its-kind AR-powered makeup experience, we are doing just that: placing our NYX Professional Makeup artist skills at the fingertips of our community, making their beauty routine easier and empowering them to confidently create and experiment with makeup.   We were thrilled to share a preview of the exciting evolution of #BeautyBestie at the Snap Partner Summit 2024 last week. Stay tuned for more looks, more personalization and more news to come in 2025. 👻❤️ #snappartnersummit2024 #nyxcosmetics #AR

ICYMI❣ NYX Professional Makeup Global Brand President Denée Pearson was featured as a guest on a recent episode of Breaking Beauty, with co-hosts Jill Dunn & Charlene Higgins. Get to know Denee as she deep dives into celebrating 25 years of NYX, insights on our viral beauty trends, and how we are always striving to innovate new professional-level formulas. 💄 Tune in to hear more behind our secret sauce! 👄🌶 Stream on Spotify, Apple, Pandora or Amazon Music 👇 https://lnkd.in/gdF547gN The “$6 Secret,” Butter Girl Fall, Dupe Truths and More Viral-Beauty Trend Insights With NYX Professional Makeup Global President Denée Pearson Episode

We’ve been waiting an eternity for this!⌛ Now serving twisted artistry for the living and recently deceased 🌀🐞💚 💚 Introducing the new NYX Professional Makeup x Beetlejuice Beetlejuice limited-edition makeup collection in partnership with Warner Bros. Discovery! 💚 We are officially twisting the definition of professional-grade artistry, with an unexpected collection straight from the Afterlife! The co-created collection celebrates this fall's highly anticipated film "Beetlejuice Beetlejuice," releasing only in theaters on September 6 nationwide! 💚 To further amplify the collaboration, global creators will take to social platforms to showcase individual artistry looks set to Beetlejuice's distinctive and offbeat soundscape and music.🎵 "At NYX Professional Makeup, we push makeup boundaries with unexpected artistry. Experimenting with bold colors and creating fantasy through the art of makeup is who we are at our core. We were drawn to the vibrant universe of Tim Burton and had so much fun creating our own twist on the iconic world of Beetlejuice." - Denée Pearson, Global Brand President, NYX Professional Makeup IT’S SHOWTIME! 🌀🐞 💚✨

We are thrilled to be named one of WWD's most powerful brands in beauty in 2024! After 25 years, we’re proud to still be considered one of the top power players in makeup. We’ve always maintained our DNA of providing professional artistry, quality formulas and cutting edge innovations, all while offering accessible price points for everyone! We are a community-first brand aiming to meet our audiences where they are through bold and exciting partnerships in entertainment. 💄Professional Artistry💄 👄 We are artistry experts at our core and have launched some of the biggest icons in the industry, including best-selling and TikTok famous products: Butter Gloss, Epic Ink, Fat Oil Lip Drip, and Brow Glue 👄 Pro grade artistry designed with all skin tones, types & textures in mind 👄 #1 Makeup Gloss Boss, a portfolio stacked with makeup bag icons: Butter Gloss, Duck Plump, Fat Oil 💄Cutting Edge Innovation at Accessible Price Points💄 👄 Formulas made to last, never compromising on quality 👄 Highest quality ingredients with vegan and cruelty-free formulas 👄 Protecting your pockets with accessible pricing at all costs 🙅♀️ 💄Powerhouse Partnerships💄 👄 The makeup brand of entertainment 🎬 👄 We connect with our community through meaningful storytelling at the height of pop culture! 👄 We pride ourselves in unexpected but authentic collaborations 👄 First beauty brand to partner with Netflix & multiple partnerships with top Hollywood studios, i.e. "Disney's "Avatar: The Way of Water," and Warner Bros. Discovery's "Barbie The Movie,” and “Beetlejuice Beetlejuice” Our community is at the center of everything we do. We would not be where we are today without the team of amazing artists and creatives behind-the-scenes making it all happen! 💖👏💫 Read the full feature below! 👀 https://lnkd.in/gtvz6xKd

you BUTTA believe it! 💖👩🍳 👩🍳 We're baking our way into the kitchen, partnering with world famous chef and daughter, Gordon Ramsay and Holly Ramsay, to create an exclusive cake recipe to celebrate our latest blush launch, Buttermelt Blush, to surprise and delight our community all around the world! 🌍 👨🍳 Gordon's cake recipe was released as the result of a humorous interaction on TikTok with his daughter as she attempted to bake a cake inspired by the blush. ✨ 👩🍳 Gordon, who is known on social media for his lighthearted critiques of amateur chef content, posted a stitch video cheekily criticizing Holly's baking skills and promptly dropped an official cake recipe of his own. 👩🍳 The Buttermelt Blush cake recipe features ingredients such as almond butter and shea butter, which are found in the new product. The colors in the frosting were also inspired by the 12 different shades offered in the pigment-packed assortment 🧡 💖 💗 "I never thought I would be part of a beauty campaign with my daughter, but what drew me to this partnership with NYX was the opportunity to entertain our global audiences in a fun and unexpected way," said Gordon Ramsay. "On top of that, working with my daughter was the icing on the cake!" Head over to @nyxcosmetics social channels to try the recipe at home! https://lnkd.in/gPUTkgsw

Get brows for every beat this summer! 🎶 We've partnered with Billboard and celebrity makeup artist Anthony H Nguyen to bring you the ultimate brow looks using our very own Powder Louder — along with exclusive pro tips to help you achieve next-level brow game. Anthony, known for creating iconic looks for Adele, Dua Lipa, Gwen Stefani and many more, will be sharing his expert techniques using this must-have brow essential. Get ready to elevate your brow game! ✨   #nyxcosmetics #nyxprofessionalmakeup #crueltyfree https://lnkd.in/ga8hCtJv https://lnkd.in/gYT4-WXb

💖 Family isn't always about the people you are born into, but sometimes about the people who choose YOU. 💖 This Pride Month we're celebrating the iconic and beautiful stories of chosen families, the people who love and support us unconditionally. 💖🌈 Based on an insight from a GLAD Study (Genetic Links to Anxiety and Depression Study), which found that nearly 40% of queer adults have faced rejection from birth families, we're proud to spotlight groups of LGBTQIA+ individuals who have banded together to form chosen families. This year's Pride campaign welcomes three chosen families including: ✨The House of Avalon, an iconic group of drag queens, stylists, and creatives ✨Professional football cheerleaders ✨LA LGBT Center members We're also honored to continue our ongoing partnership with the Los Angeles LGBT Center, the world's largest organization dedicated to serving the LGBTQ+ community. "You want to have a sense of community when you’re around people. You want to feel safe and welcomed. I think everyone deserves to feel that way." – Heather, Los Angeles LGBT Center Member We celebrated this year's campaign by taking part in LA Pride, where we created an interactive, immersive brand experience with a house party vibe featuring chosen family portrait photo moments, dancing, colorful confetti celebrations, and product giveaways! Pride is more than a party, it's a celebration of love, acceptance, and being your most authentic self! 💖🌈