Adept

We have exciting news to share! Adept is now Smith. Since announcing our acquisition by Smith in 2022, we have maintained the Adept name while thoughtfully and strategically merging our agencies. Now that we’ve completed the hard work, it’s time to move forward as Smith. It's an exciting time for us and we’re so glad you’re a part of it. In the coming days, we will sunset this channel, but our story continues. Follow us at Smith for our latest news, announcements, and insights. Read the full news release. https://hubs.li/Q02FGM-Y0

There are a number of SEO concepts that still carry some old-school industry baggage, potentially leading your team in the wrong direction. Dig into these concepts with our SEO lead Lincoln Rinehart and learn a few tricks for separating the meaningful from the "industry noise." https://lnkd.in/gqAYiXK9

I’ve been bombarded with Taylor Swift Disney+ Ads the past few days. You probably have too. I’m an advertising nerd, so It got me thinking, could this campaign have been built out and succeed as a #PMax campaign in addition to what was running on #Programmatic & on #YouTube? Sure, PMax isn’t the hero Google makes it out to be, but it also isn’t the villain some marketers make it out to be either. Pmax is the Anti-Hero. Tell me this lyric couldn’t easily describe Pmax: "I should not be left to my own devices, they come with prices and vices." Too much focus is put on “beating Pmax” instead of focusing on how it can work alongside other campaigns. An audience of live-event intenders, previous TSwift ticket searchers, filtered out by existing account holders running with ERAS content sure feels like a winning strategy; especially when you use those PMax ad engagers as a remarketing list for search ads triggered by “Disney+ subscription cost.” Thinking about PMax this way, with a performance-based plan of attack & data-driven testing roadmap, I feel pretty confident you can make any PMax strategy work. We're seeing PMax drive incremental value for several clients already, it is just about picking your spots and having the right expectations. It doesn’t have to be "so exhausting always rooting for the anti-hero." Stay tuned for more details on the approach we take at Adept (and fewer TSwift references) in our upcoming EBook.

Today, on International Women's Day, we celebrate the achievements, strength, and resilience of women worldwide and within Adept. Let's continue to empower each other and work towards a more inclusive and equal future. #IWD2024 #EmpowerWomen

The evolution of SEO will continue (and speed up?) in 2024. Here are the trends Lincoln Rinehart and the SEO team are keeping at the very top of their list:   1. SERP Personalization & Human Perspectives   Google's doubling down on a human-first approach flips a few things on their head. Content quality trumps keyword utilization, and authorship expertise with unique points of view trumps generic (or generative AI) copy. Personalization may also be a stronger factor in rankings.   With the extra nod to personalization, you should rethink your SEO KPIs. Keyword rankings are still a leading indicator but should not be your primary KPI. Instead, we heavily lean toward revenue and traffic driven from non-brand queries, zeroing into specific pages and site sections to truly understand the impact of SEO efforts.   2. New SERP Features   SGE is coming (probably). When it does, website traffic will be disrupted for many brands, particularly those driving volume from informational queries. With SGE and other features, we're considering SERPs to be less "static" and more "situational." This has altered how we approach SEO research, emphasizing not only WHAT the audience is looking for, but also WHERE they’re looking and HOW they're engaging with the results.   3. Creating Associations Across a Digital Footprint   If you want to win long-term, SEO can't be in a silo. It may be worthwhile to consider how your SEO strategy aligns with other marketing efforts when it comes to a few key areas: - How your brand talks about itself online - How users talk about your brand online - How other related, reputable brands talk about your brand online   If the SEO strategy can tap into those key areas in concert with other marketing communications initiatives, it has the potential to supercharge (and future-proof) SEO performance. #Personalization #strategy #SEO #SERP

Growth and innovation are fueling central Ohio, and we're thrilled to have supported the Educational Service Center of Central Ohio (ESC) in amplifying its commitment to preparing students for the workforce! ESC's recent Business Development Council meeting at Columbus State Community College, featuring insights from Intel on AI's impact on the future of work, highlighted the organization's dedication to enhancing our region's education and workforce landscape. 🎓💼 #AI #Intel #CentralOhio #Columbus #Workforce #Education https://lnkd.in/eH6n5-FY

Step into the future with Google's PMax, where the "good 'ol days" of straightforward search advertising are a thing of the past. Like many automated features before it, PMax is full of pitfalls, but the potential to scale efficiently is there. Learn how to navigate this new landscape with our ONER approach from performance lead John W. Samuelson. #PMax #Search #SearchAdvertising #PerformanceMarketing https://lnkd.in/g6wCPhyp

⚽️ Exciting News ⚽️ Two of our favorite hometown teams are teaming up to give Columbus Crew fans a delicious stadium experience. 😋 We’re so proud to support the Condado Tacos team with this huge media announcement, and we can’t wait for the Crew season opener on February 24. Glory to Columbus! #columbuscrew #mls #condadotacos #pr

🚀 Join Our Team as an Account Supervisor 🚀 Are you ready to be the driving force behind our clients' success? We're seeking a dynamic Account Supervisor to champion our clients' interests and lead our cross-functional teams to deliver outstanding results. As the primary client advocate within our agency, you'll be at the forefront of innovation, connecting commerce, technology, and marketing to propel businesses forward. Your passion for forging strong relationships and your knack for effective communication will motivate our teams to exceed client expectations. If you're intellectually curious, results-driven, and hungry for success, we want you on our team. Let's drive success together. Apply now at the link below. https://lnkd.in/e-5hPRwG #ClientSuccess #AgencyLife #AccountSupervisor #JobOpening #NowHiring

What's in store for SEO in 2024? Adept expert Lincoln Rinehart has seen 3 trends emerging on the radar– including the increasing importance of human perspectives, new SERPs and SERP features, and creating associations across a digital footprint. What would you add? Let us know your thoughts in the comments. https://hubs.li/Q02hpv-Q0