Belle Communication

Not sure how B2B influencer marketing looks in action? Here's how... When Anderson Power [client] sought to amplify its two-part webinar series "Demystifying Battery Power," it engaged Glenn Hansen, Editor at Outdoor Power Equipment Business (OPE+) as moderator. Glenn not only infused personality and subject matter expertise into the event, but he also interviewed Anderson Power's Global Market Segment Manager on the OPE+ podcast to continue the conversation. The result? Anderson Power's top-performing webinar to date. B2B influencer marketing is about establishing mutually beneficial partnerships that elevate industry conversations and bring added value to your audience. Check out the webinars here: https://lnkd.in/geWEciMp #B2B #influencermarketing #b2binfluencer #webinarpromo

🥈🏆 We won Silver at the Influencer Marketing Awards for Best Boutique Influencer Marketing Agency! It is such an honor to be recognized on a global scale. We are passionate about contributing to the industry's progression and thank our clients for their partnership and creativity. In 2024, we worked together on B2B and B2C campaigns that prioritized diversity and engaged #FinTok, pet-fluencers, food service, agriculture, tourism and so much more. Congratulations to our team and partners! 🎉

Columbus CEO Best of Business daily voting is now open through July 29. For five years in a row, we have been named Best PR firm in Columbus - with your help, we can make that six!🌟 What does it mean to be a “Best PR Firm”? At Belle, we focus on four pillars to drive client success: Creativity • Strategy • Relationships • Results. We believe that team chemistry and industry expertise matter, processes and proactivity are essential for success, creativity is non-negotiable and everything must drive toward our clients' business goals. Vote daily here: https://bit.ly/3S97a5Y Thank you for your support!

Consumers spend a significant amount of time online seeking advice, reviews, and tutorials on everything from home and business ownership to finances and green living. Yet, few energy companies are taking advantage of the powerful tactic that is influencer marketing. Kate Finley shares on Utility Dive how micro-influencers are the No. 1 untapped tool for engaging next-gen energy customers. She offers examples of how influencers can promote everything from electrification and demand response to smart home technologies and outage communication. Read more: https://lnkd.in/eZQMkN9U #energy #electrification #smarthome #outage

⚠️ Watch out! ⚠️ B2B marketing in 2024 is all about daring new growth tactics. We're diving into how + why... Preview our July BIG topics, below ⬇️ 1. How brands can work with influencers for market research and product development. 2. Discover why TikTok is becoming essential for B2B marketers despite its current underutilization. 3. Understand how trade media is a powerful tool for driving demand among Gen Z buyers. 4. How remote work leads to more career opportunities for people with disabilities. #b2b #tiktok #b2bmarketing #demandgen #genz #marketresearch

Kate Finley recently appeared on QSR's Uncut podcast to discuss the evolving PR landscape in the food service industry. She talked about: The importance of maintaining open communication with influencers during a crisis, not just for promotional campaigns. How AI is not just a buzzword but a tool that enhances our ability to analyze consumer data, personalize interactions, and predict trends. New ways food brands are partnering with influencers to connect with consumers and crowdsource craveable menu items. Why campaigns with micro-influencers often yield higher ROI. The critical role of consistency in brand experience and the consequences when it’s lacking. 🎧 Listen here: https://lnkd.in/gxBkAZXi 🎧 Thank you, Danny Klein, for the great conversation! #InfluencerMarketing #ConsumerInsights #AI #MarketingTrends #FoodTrends #Restaurants #FoodService

68% of journalists say they want to see original research and trend data in pitches. Data-driven PR can uncover behavioral and economic shifts, tell a story, and substantiate claims—all essential elements of newsworthiness and key tactics for earning headlines, even when there is no hard news. Here are some recent examples of data-driven headlines we love: 📊 Americans throw away up to $68M in coins a year ✔️ Living alone comes with a ‘singles tax’—here’s how much it can cost you #️⃣ Report suggests full moons may actually be tough on hospitals Dive deeper into why any good PR strategy requires data in our recent blog ⬇️ https://lnkd.in/gQkj7WGS #DataDrivenPR #PublicRelations #DataJournalism

We're thrilled to announce another Best Boutique Agency recognition, this time from Bulldog Reporter's PR Awards. This recognition celebrates our exceptional client results and supportive workplace culture and is extra special to our hearts because the judging panel is made up of those we quite literally wouldn't have a job without... our journalists. 💚 The proof is in the p̶u̶d̶d̶i̶n̶g̶ data! Check out our blog for metrics we're particularly proud of ⬇️ https://lnkd.in/eZjGiKpG #2024BulldogPRAwards #PublicRelations #BoutiqueAgency

Food marketing is in a league of its own, acutely impacted by consumers' short attention spans. Even news like grand openings no longer guarantees attention like it once did. Kate Finley shares with Fast Casual six factors that food service brands can put to work to stay top of mind and gain headlines. TLDR; To earn positive publicity, ideas must connect to pop culture, embrace generosity or do the unexpected. https://lnkd.in/eJ2Xa7vG #FastCasual #RestaurantMarketing #MediaRelationsTips

We're GROWING 🌟 and looking for a highly detailed self-starter with previous agency experience to join our team as a Senior Account Executive. Apply at the link below + share with relevant connections in your network 🔗 https://lnkd.in/epTNBMaM #Hiring #PublicRelationsAgencyPositions #RemoteWorkOpenings