Adgile Media Group

This was a fun one! Laura Carinci with the idea after hearing it on a pod! To ideation mode with Kevin Valladares with current assets we had to make it all work. Jen Aurich with the photography!! Was fascinating learning about all the creative best practices of truck advertising with Tom Shea and his team Adgile Media Group to make sure our creative was well received. Will never forget the moment when we were in The Shop by JENNY BIRD and I looked up and saw the truck passing in front of the store.

HUEL HITS THE STREETS OF NYC 🚚 We are super excited to have launched our first-ever U.S. OOH campaign with Black Edition Ready-to-drink 🌆 As we expand into the U.S. market, we’re shifting strategies 👇 While paid social was key to our early growth in the U.K., the vast U.S. landscape demands more creative out-of-home activations to cut through the noise. This is especially important as we continue to ramp up our retail presence - did we mention we're now available in GNC stores nationwide? 🎉 Our first experiment with this type of activation in the U.S. kicked off in New York City last week - keep an eye out for our trucks and posters, and let us know if you spot them in your neighborhood 👀 A big thank you to Adgile Media Group and Just Perfect Media for bringing it to life, and a special shoutout to our incredible U.S. Marketing team for staying agile and ahead of the game.

🎶 Fly, Eagles Fly 🎶 If you're in Philadelphia, keep an eye out for our 15-truck campaign with TRUEWERK, the category leader in performance workwear! As part of the campaign, we activated with TRUEWERK to swarm the Philadelphia Eagles tailgates at Citizens Bank Park with a parade of TRUEWERK-branded trucks. Brands have always appreciated OOH as a category because of those random moments of serendipity. But when your investment is on wheels, you no longer need to hope for serendipity -- you can can simply manufacture it by making sure the brand is in the right place, at the right time! And talk about right place, right time -- there were over 70,000 folks in attendance at this game. Adgile Media Group is taking brands where no other OOH has gone before!

Congratulations to Katie Wilson, Natasha Fedor, & the entire belliwelli team on the announcement of their $10M Series B fundraise! You see a brand go viral once? Cool, but its probably just luck — right? You see a brand go viral a couple times? Ok, but lets see if they can keep it up? You see a brand go viral over, and over, and over, and over again -- year after year, across multiple platforms? Generational talent. It’s that simple. I have not met anyone more adept at repeatedly capturing lightning in a bottle than Katie Wilson, and it is so cool to see her & her team getting this enormously validating recognition they deserve. The products they put out are incredible, and the army of loyal “BelliBesties” they’ve amassed makes me positive this brand will be a case study that makes it into all of the business schools textbooks. Also, have you tuned into any of their TikTok Live streams? You will find yourself smiling at your screen and not really knowing why, but it is because they lead with fun & their energy is contagious. Stoked for Adgile Media Group to have played a teeny tiny role in the story thus far, and excited to follow along as this team continues to colonize shelf space. If you see them in Target, Walmart, Sprouts, H-E-B, Vitamin Shoppe, GNC + more (and trust me, you’ll see them — the brand is hard to miss!), be sure to give them a try!

🚨 Exciting News: Huel Hits the Streets of NYC! 🚚 We’re launching our first-ever 'IRL' campaign with Black Edition Ready-to-drink 🌆 This multi-channel effort, including offline and online activations, is all about showing how Huel can fuel your day with a balanced, nutritious meal on-the-go 🚛🥤 Paid social advertising fueled our early growth in the U.K. With the smaller geography and dense population, we were able to quickly build a strong brand, which has helped our retail business boom. But here in the U.S, the landscape is different—advertising is more expensive now, the country is a lot bigger and there's more emphasis on out-of-home activations to drive retail sales 🇺🇸 With our recent GNC launch nationwide, I’m excited to explore new ways to reach customers during our busiest season in Q1. Keep an eye out for our trucks and posters, and let us know if you spot them in your neighborhood! 👀 Shout out to Adgile Media Group and Just Perfect Media for making these activations happen. #HuelNYC #CompleteMeal #FuelForLife #InRealLifeMarketing #GrowthMarketing #NYCMarketing #OOHAdvertising #DTCMarketing

The Adgile Media Group team has loved working with Jason Gallen & Michael Berro to help spread the news about Chipoys expanded retail presence. If you see them in-store in New York City or Chicago, be sure to check 'em out! And if your local retailer or independent doesn't yet carry them, they will pretty soon -- big news + partnership announcement coming from them soon!

Watching someone walk on-stage at Franchising.com's Franchise Innovation Awards show to accept the "Best Local Marketing" for their campaign with Adgile Media Group was WILD!!! 🤯 Immensely proud of all the team that brought this campaign to life, and endlessly grateful for the KBP Brands team for taking a chance on us early. We've found a bit of a home in the chain/franchise business world, where media dollars generally get pooled & then allocated at the national, regional, and local level. Some observations / musings as to the reason why Adgile Media Group has worked so well for this business case: - Whereas the dopamine hit from that lovely OOH placement in the heart of downtown (the same one that a franchise co-op probably has been buying over & over again, for the last 20 years) may have previously been enough to keep folks defaulting to the same handful of options, it masked an important, underlying challenge for co-ops. - The problem? Those investments were disproportionally benefitting the locations directly adjacent that downtown OOH placement, and dramatically underserving the locations outside of the downtown area. The net result is a cohort of operators -- who are, at the end of the day, on the same team -- disagreeing & resenting one another. More importantly, it was ignoring a potential efficient frontier for media allocation. - The solution? As with all retail media, exposure near point of purchase is an incredibly important variable. Thoughtfully designed media plans & campaigns with OOH operators like Adgile Media Group that can more evenly & efficiently distribute media exposure across ALL franchised locations in a market area, as opposed to just a handful of locations. While there are certainly other considerations that probably deserve some air time -- the ability to deploy assets on-command to tentpole brand & in-market moments that will aggregate a large population of high-indexing individuals (sporting events, concerts, conferences, etc) to make sure the brand is in the right place at the right time, the ability to discretely measure the impact on website traffic, mobile app downloads + foot-traffic (down to the store-level), the scalability & even sheer size of the format, the ability to stretch a media dollar further than other options, etc -- the aforementioned solves a very real & very tangible problem for franchises operators. What started as a leap of faith has kind of turned into a formula for success. And while I would love to sit here & pretend it was all part of some sort of preconceived master plan we had concocted, this is ultimately just another one of those happy accidents we kind of stumbled upon. Sometimes, business really is just about staying in the ring long enough for those "problems to solve" to reveal themselves to you!

So excited to share Adgile Media Group's latest campaign for our partners at JENNY BIRD! This was a fun one to work on, and I'm obsessed with how this creative came together. Without a question, oversized product shots are the way to go on eye-level, large-format media -- just look at how stunning & striking these are! It was also a pleasure to work closely with Laura Carinci, Aynsley Mariani, Kaela Gordon & the rest of the team to turn this around so quickly in support of their new retail concept. And if you're in NYC, be sure to swing by 21 Spring St in SoHo to show them some love -- the pop-up shop will be live through the entire month of October. I'm told compliments come free with every purchase.

The Adgile Media Group loved working on this campaign with Le Groupe Angelcare ┃ Angelcare Group, the team behind the Genie family of brands - #LitterGenie, #PetGenie, #DiaperGenie & #CompostGenie Our friends Shan Johal, Lina Racaniello, Caroline Paré & Karina Roy have been leading the transformational charge across the portfolio, and we had a blast helping take over NYC ahead of their "House of Genie" press & influencer event. I love the cohesive home & lifestyle brand ecosystem they've been building, which we've been helping them get the word out about stateside. And look how well this creative stands out! I'm a sucker for creative that prominently features the color purple. It is a "rare" naturally occurring color, only found in flowers & sunsets, and creates incredible in-market contrast when prominently featured as part of creative.

Brand activations that highlight forward-thinking businesses that lean into creativity cut through the clutter. 👖 Levi Strauss & Co.'s new campaign with global icon Beyoncé, "Launderette Reimagined." Bold moves coming from Michelle Gass, they are tapping into the power of culture and went to best-in-class TBWA\Chiat\Day to capitalize on her hit song. 💛 🐝 💛 👩🦰 Glossier, Inc.'s experiential launch of extensions to their smash-hit fragrance Glossier You, Glossier Rêve and Glossier Doux. Love seeing this brand thrive in a competitive market. It's the details, like being in front of Barclays stadium given support of WNBA (Women's National Basketball Association) that stand out. 🚚 Jolie's humorous OOH in Miami, where a mud covered trucks make one think about their shower. Their founder, Ryan Babenzien, is creating a beauty & wellness brand beginning with the showerhead. Clever product & marketing! #brand #brandactivations #retail #futureofcustomerexperiences #marketing