Adlucent

Maybe it’s because our agency was founded by a scientist. Maybe we’re just tirelessly curious people. But we never stop perfecting the science of growth. For us, the science of growth means… sustained growth, quarter after quarter and year after year. Together with Global Healing , we devised a Performax Max strategy to diversify and capture new audiences. The result? + 99.8% increase in revenue year-over-year (YoY) + 72.1% increase in Return on Ad Spend (ROAS). + 33% increase in first-time purchasers from December to January. ______________ Now, that's what we call the science of growth. https://lnkd.in/ghdJvCrx #PerformanceMarketing #PerformanceMax cc Evelia McNeil

According to eMarketer's latest forecast, Google’s share of the US search ad market is set to dip below 50% for the first time since 2008. It’s a turning point for paid search. So, what does that mean for the industry? We're glad you asked. Here's what Cara Ferguson, our VP of practices, says advertisers need to know: ✅ Trends in Paid Search Spending and Impressions: Although paid search ad spending increased by 4.0% year-over-year (YoY) in Q4 2023, ad impressions saw a decline of 15.0% YoY during the same period. In the US, search ad spend is expected to rise by 11.1% in 2024, reaching $124.59 billion. ✅ Decline in Clicks on Google Paid Search: Click growth for paid search ads dropped 8.0% YoY in Q4 2023, with a notable 12.0% decrease in the retail sector. This decline in clicks may be influenced by the incorporation of generative AI in search engines, which provides answers without needing clicks. ✅ Google's Dominance and Emerging Competition: Google commands a dominant 91.02% of global search volume as of July 2024. However, Google is facing competition from retail sites like Amazon and social platforms such as TikTok, which are attracting both users and advertisers. ✅ Cost Dynamics in Retail Media vs. Traditional Search: Retail media search ads are more expensive, with a cost per click (CPC) of $1.32, compared to traditional search’s CPC of $1.10. On Amazon, the CPC is even higher at $1.50, attributed to the high purchase intent of its users. In contrast, Google’s CPC stands at $1.16. ✅ Shift in Market Share: Amazon’s search ad revenue in the US are growing at a faster rate (17.6% this year) compared to Google’s (7.6%). Amazon’s share of the total US search ad spend is expected to increase to 22.3%, while Google’s share is predicted to decline to 50.5%. ____________ But we'd love to hear from you. How do you plan to pivot as the Google tides continue to shift? https://lnkd.in/epibdAqY #paidsearch #performancemarketing #googleadvertising

Tis' the season! Before the 2024 holiday rush hits, let's take a walk down memory lane... In 2023, retail holiday sales hit $276.8 billion, an impressive 8.2% growth. What's even more striking is that $255.8 billion of that came from online sales, underscoring just how crucial eCommerce continues to be. _______________ Key Categories: Clothing + Accessories A 3% YoY rise as shoppers refreshed wardrobes for holiday gatherings, with seasonal collections performing well. Online + Non-Store Sales Strong 8.2% YoY growth driven by eCommerce convenience, early promotions, and mobile shopping apps. Furniture + Home Furnishings Declined by 6.2% as consumers shifted focus away from home improvement, leading to heavy discounting to clear inventory. Health + Personal Care Consumers focused on wellness, leading to a 9% YoY increase in sales, boosted by self-care and personal health products. _______________ So, what did we learn from the 2023 holiday season? 1. Leverage Flexible Payment Options Due to the success of Buy Now, Pay Later and loyalty programs in 2023, continue enhancing these flexible payment methods to boost shopper spending. 2. Launch Early Promotions Start holiday promotions earlier, possibly by October, to capture early shopper interest and even out sales distribution. 3. Capitalize On Popular Categories Focus on categories like electronics, apparel, and health products, ensuring competitive pricing and availability based on their strong performance. 4. Online Shopping + Mobile Are Key With a continued shift towards eCommerce, improve eCommerce and mobile platforms to offer seamless, user-friendly experiences. _______________ Want to learn about what's ahead for the 2024 holiday season? Download our full whitepaper today. https://lnkd.in/gvuGgdYK #HolidayPlanning #PerformanceMarketing #eCommerce #DigitalRetailers

Maybe it’s because our agency was founded by a scientist. Maybe we’re just tirelessly curious people. But we never stop perfecting the science of growth. For us, the science of growth means… constantly iterating and evolving. Together with our client, a leading retailer of women’s apparel and footwear, we devised a paid social strategy to boost return on ad spend and conversions. The result? + 20% increase in return on ad spend + 20% increase in conversion rate + 6% increase in click-through rate with the new creative - 5% lower cost-per-click ______________ Now, that's what we call the science of growth. https://lnkd.in/gqWVYrpe Abby Kaplan #PaidSocial #PerformanceCreative #PerformanceMarketing

🚨 The countdown to Shoptalk Fall is ON! 🚨 With the holiday season and Cyber 5 fast approaching, it’s time for digital marketers to level up their game. Join us in Chicago from October 16-18, 2024, at Booth D61 to learn how Adlucent’s 20+ years of retail marketing experience can help you navigate rising costs, fierce competition, and constant changes in advertising. Let’s chat about custom strategies designed to help you crush your KPIs and maximize ROI. Book a meeting with us today: https://lnkd.in/gtXm3iFJ #ShoptalkFall #Shoptalk #PerformanceMarketing

Join Adlucent at ShopTalk Fall to learn how we leverage our over 20 years of retail marketing experience to help clients navigate these challenges while curating custom, performance media programs that help you outperform your KPIs and maximize your ROI. From October 16-18, 2024, in Chicago, visit us at Booth D61 to hear more insider strategies from Google’s largest shopping ads agency in the U.S. and how we partner with retailers to drive sustained growth and next-level profitability for their businesses. Want to meet with our team? Book a meeting and say hi! We'd love to shake your hand. https://lnkd.in/gtXm3iFJ #ShoptalkFall #Shoptalk #PerformanceMedia #HolidayShopping

It’s almost time! This Thursday, from 1:30-2:00 pm, we’re bringing together the best in digital marketing with Adlucent and Google to help you master the 2024 holiday season in our session: A Digital Marketer's Guide to Sleigh Cyber 5. What's in it for you? ✅ Expert Strategies: Learn how to tackle 2024’s economic challenges head-on. ✅ Insider Predictions: Discover what’s in store for the Cyber 5 and beyond. ✅ Election Year Impact: Understand how the political landscape will influence shopper behavior. Join us and gain insights to make or break your holiday marketing success. Save your spot now: https://lnkd.in/gpZyfBhE Who's speaking? Cara Ferguson | VP of Practices, Adlucent Felipe Tinoco Soares | Product Strategy & Operations Principal Lead, Google

We’ve got some exciting news… Adlucent is officially a Google Marketing Platform (GMP) Certified Partner for Display & Video 360 (DV360), Campaign Manager 360 (CM360), and Search Ads 360 (SA360). Adlucent is both a GMP Certified Partner and a Google Cloud Partner program agency, a rarely attained dual status, ensuring clients always have a leg up in activating media and connecting data for seamless campaigns. Want to learn more about what this means for our clients? Read now: https://lnkd.in/gvrinzMS #GMP #GoogleAds #PerformanceMarketing BarkleyOKRP

In recent months, surveillance pricing, a practice in which companies use consumer data to tailor prices for individual shoppers, has taken the retail and data industry by storm. But as more companies adopt this hyper-personalized approach, it’s sparking concerns among consumers and drawing scrutiny from the Federal Trade Commission (FTC). Want to learn more about surveillance pricing? Join us on the blog: https://lnkd.in/gM6-nd7c #DataPrivacy #SurveillancePricing #PersonalizedPricing #RetailMarketing

With economic uncertainty, fewer shopping days, and an election year – the 2024 holiday shopping season presents a unique blend of challenges for retail marketers looking to outperform their digital marketing goals. Join Adlucent and Google on September 12th for the latest session in our learning series, where you’ll gain valuable insights into what to expect this Cyber 5 and discover strategies to crush your holiday performance goals. Tune in to hear from Cara Ferguson, VP of Practices at Adlucent, and Felipe Tinoco Soares, Product Strategy & Operations Principal Lead At Google, and learn: ✅ How to navigate the economic uncertainty of 2024 ✅ Our expert predictions for the 2024 retail outlook ✅ How to maximize the full holiday season beyond just Cyber 5 ✅ Our predictions for the election year impact on shopper behavior and how to optimize your campaigns accordingly Save you spot today: https://lnkd.in/gpZyfBhE #HolidayWebinar #HolidayShopping #PaidShopping #PerformanceMarketing #Cyber5