Adolescent Content is a global youth media company that focuses on high quality advertising and entertainment content made by prodigious Gen-Z creators. Founded in 2013 by Executive Creative Director Ramaa Mosley and Executive Producer Hope Farley, Adolescent has a network for 5000+ creatives in 20 different countries that work on research/insights, creative strategy, content production and media distribution. Adolescent represents and nurtures young talent; functioning as a traditional ad agency, production company as well as think tank for brands and advertising agencies. Adolescent’s digital platform Adolescent.net is all content made by GenZ for GenZ and currently has a robust organic reach for 300,000 monthly views and this increases by 25% every month. Our mission is to help you reach GenZ and to create pathways for young storytellers to make their work and make a living. Clients include Google, Nike, UPS, Under Armour, Benefit Cosmetics, Target, Netflix, Toms, Beats by Dre, Hasbro, Adidas, Mattel, P & G.
External link for Adolescent
Los Angeles, US
Adolescent reposted this
Campaign Chemistry: Adolescent cofounder and CCO Ramaa Mosley. Mosley talks about Gen Z’s reaction to Joe Biden ending his candidacy and how Democrats and Republicans can reach young voters ahead of the election. https://brnw.ch/21wLuGq #podcast #listennow #2024election
Adolescent reposted this
I never received my invitation to Ad Age’s small agency conference. And therefor I didn’t know that I belonged there… until now. I didn’t know that Ad Age small business conference was created by Judann Pollack exactly for me - a small advertising agency business owner. I co-founded Adolescent, a youth focused advertising agency in 2013 with Hope Dotson. We started Adolescent to disrupt the industry. We had a vision for our agency: ALCHEMIZE YOUTH STORYTELLING TO IMPACT CULTURE. We help brands connect to youth audiences by working with our wildly creative youth team at every step of the process. We ARE a youth led agency. We are a network of thousands of Gen Z. Our agency is small but incredibly powerful. We are regional, we are national and we are global. What we’ve built is impressive and effective. We were outsiders. Coming from creative production we were scared to offend other ad agencies if we started our own shop. We saw ourselves as partners to agencies as much as to brands so for 11 years, we kept our head down and did great work… but kept quiet and stealthy. Being at the conference made me realize that it’s time to take our rightful place. It’s time for us to be loud. We never needed an invite. We just needed to show up on the stage and introduce ourselves. If you are a small agency or production company you should attend the Ad Age conference. You will find a wonderful community. We can do it alone but it’s so much more fun to do it together. Thank you to Jeanine Poggi and Judy Pollack and Tim Nudd and the entire team at Ad age for hosting such a wonderful panel on Gen Z. Karan Dang Kwame Taylor-Hayford @susan you are all brilliant. Michelle McSorley you are magic. Jordan Warren thank you! #adage #adagesmallagency #adageconference #genz #smallagency #creativity #innovation
Adolescent reposted this
New Director work for American Eagle Outfitters Inc. featuring The Ohio State University Jeremiah Smith & Caleb Downs. I had a blast working this one with my DP Jean Carlos Falcon and crew. This is the Q&A session, but more to come. Much love to my Adolescent fam 🙏🏾 #justdidit🎬🎥 Agency: Adolescent Content Director: Justin Lamar Carter DoP: Jean Carlos Falcon Producer: Jewel Estephanos Creative Director: Angela Sumner Social Media Manager: Ashley Baylor Score: DK The Punisher 1st AD: Tami Kumin Talent Manager: Serenity Griffin Prod Supervisor: Gina Herhuth 1st AC: Casey Hunter 2nd AC: Robby Sliwinski DIT: Meg Sharp Gaffer: Dean Hayashi BB Electric: Trevor O’Neal Key Grip: Matt Maynard BB Grip: Connor Richards Art Director: Katie Harriman Prop Asst: Paige Harriman Sound Mixer: Jay Alton VTR: Noah Kuhr Script Supervisor: Miranda Posey Stylist: Emily Lebsock Wardrobe Asst: Aaron Best Wardrobe Asst: Nicole Davis Tailor: Betsy Stevenson & Josie Wills MUA: Amy Morgan PA: Lindsey Kibler PA: Yaiqan Edwards PA: Reilly Schrock PA: Zach Pinney PA: Sean O’Connor PA: Tony Perialis PA: Amanda Hunter PA: Greta Cargin
It’s clear that #GenZ is not just participating in the digital world; they’re shaping it. Let’s talk about #UnderconsumptionCore —a TikTok trend pushing back against influencer culture, challenging consumer pressure, and highlighting the reality of the wealth gap in America. After months of Amazon hauls, massive Shein orders, and trends moving at lightning speed, Underconsumption TikTok has emerged as a reaction to the overconsumption driven by influencers. This trend resonates across generations, capturing the universal pressure to buy and keep up with trends. So how is this playing out online? Users are showing how they use their well-loved items and intend to make purchases only when necessary. Subscribe to our newsletter to stay updated on the latest Gen Z #trends and #insights: https://lnkd.in/gf63wvym
Dumb phones. Brat Summer. Sober curiosity. Summer side quests. If you take your FYP at face value, you might think all Gen Zers are doing the same things in their red checkered boxer shorts and Sambas. While trends seem more widespread than ever, Gen Zers do not all have the same experiences and enjoy the same things. How well do you know Gen Z? The consensus shows that this generation, as diverse as it is contradictory, leaves traditional institutions confused. The best marketing strategy embraces that complexity. #GenZTrends #YouthAudiences #Insights #SocialMedia
Which social media platforms should your brand prioritize? The options are endless these days: Instagram, Facebook, TikTok, Threads, Twitch, YouTube, Snapchat. The list goes on. Our advice? If you want to reach Gen Z, you don't have to be on every app. Find what works for your brand and focus on what performs best. Concentrating your efforts will allow you to create more engaging and targeted content. Here are the top platforms where Gen Z spends the most time and the key differences in their consumer behaviors across them: #SocialMedia #GenZ #Insights #DigitalMarketing #BrandStrategy
Congratulations to our intrepid trailblazer, Ramaa Mosley for being named one of Campaign US’s prestigious 40 Over 40! 🏆 Her leadership, unifying vision, and fiery passion bring us together at Adolescent to make a difference in the world of advertising. We are all celebrating this epic milestone! 👏🏽🎉 #CampaignUS40Over40 #GameChangers #SuccessStories https://lnkd.in/editYKx4
We're back with our weekly roundup of TikTok trends we're currently loving, and we're still not subscribing to the idea that oversharing is a bad thing. Trend: My favorite animal is _____ Our Thoughts: Youth Happiness reported that 73% of American Gen Zers self-report as "somewhat" or "very" happy. Despite this, Gen Z isn't hesitant to showcase moments of standing up for themselves, defending friends, or telling off someone (in most cases, rightfully so). Trend: But if you were to ask me about ____ on a deeper level. Our Thoughts: Whether it's their favorite comfort show or feelings about a new city, sometimes a question prompts deeper reflection. Should they stick to the surface or dive into how their favorite reality show is actually a profound social experiment? It all depends on the day. Trend: And I wondered... (Sex and The City) Our Thoughts: Thoughts, thoughts, and more thoughts—so on-brand for Gen Z, constantly bringing fresh perspectives. From Carrie's iconic ponderings in SATC to a new trending sound on TikTok, SATC remains part of the current zeitgeist. 🔗 Follow us for the latest social media trends and insights! #SocialMedia #TikTokTrends #DigitalTrends
Adolescent reposted this
Excited to share that I am speaking at the Ad Age Small Agency Conference on the "Understanding Gen Z" panel with Kwame Taylor-Hayford Karan Dang and Susan Vugts This talk will stick with you, diving into current trends, meaningful approaches, and essential terminology for effectively reaching Gen Z. It's invaluable for those aiming to grasp and interact with this pivotal demographic. Date: July 24 Time: 1:45 PM ET https://lnkd.in/gdVrZYGT Stay tuned for more updates! #adolescentcontent #adage #AdAgeConference #UnderstandingGenZ #NextGenMarketing #Nextgencentricity
WE HAVE NEWS! Our CCO and co-founder Ramaa Mosley is speaking at the Ad Age Small Agency Conference on the "Understanding Gen Z" panel with Kwame Taylor-Hayford Karan Dang and Susan Vugts This talk will stick with you, diving into current trends, meaningful approaches, and essential terminology for effectively reaching Gen Z. It's invaluable for those aiming to grasp and interact with this pivotal demographic. Date: July 24 Time: 1:45 PM ET https://lnkd.in/gdVrZYGT Stay tuned for more updates! #adolescentcontent #adage #AdAgeConference #UnderstandingGenZ #NextGenMarketing #Nextgencentricity
WE HAVE NEWS! Our CCO and co-founder Ramaa Mosley is speaking at the Ad Age Small Agency Conference on the "Understanding Gen Z" panel with Kwame Taylor-Hayford Karan Dang and Susan Vugts This talk will stick with you, diving into current trends, meaningful approaches, and essential terminology for effectively reaching Gen Z. It's invaluable for those aiming to grasp and interact with this pivotal demographic. Date: July 24 Time: 1:45 PM ET https://lnkd.in/gdVrZYGT Stay tuned for more updates! #adolescentcontent #adage #AdAgeConference #UnderstandingGenZ #NextGenMarketing #Nextgencentricity