Dentsu Creative reposted this
We had a fantastic session on the main stage at Adobe Summit with Heather Hopkins Freeland, Chief Brand Officer at Adobe, and Jason Oke, Global Client President at dentsu, exploring how brands can navigate the demand for scaled content in today’s fast-changing landscape. Our favorite takeaway? The content supply chain isn’t a new idea — but what’s new is the way we’re approaching it. From automation to AI, systems and platforms are transforming speed, efficiency, and agility. The brands that thrive will be the ones that embrace change, break free from linear models, and build for what’s next. We’re excited to be on the forefront of that with Adobe, alongside our colleagues at Merkle and Tag.