Ad Results Media

“For political candidates and PACs, audio is much more cost-efficient than other channels.” - Ad Results Media's CRO Teresa Elliott In our latest blog, we feature a recent conversation between Teresa and Gretchen Smith, our VP of Media, on the benefits audio can offer both brands and political advertisers during election season. They explore the logistical and strategic advantages of audio campaigns including how fast they can be launched and how tailor-made the messaging can be with audio's advanced targeting capabilities. Check out this comprehensive back-and-forth with our in-house audio experts: https://lnkd.in/d87vAphT

“For political candidates and PACs, audio is much more cost-efficient than other channels.” - Ad Results Media's CRO Teresa Elliott In our latest blog, we feature a recent conversation between Teresa and Gretchen Smith, our VP of Media, on the benefits audio can offer both brands and political advertisers during election season. They explore the logistical and strategic advantages of audio campaigns including how fast they can be launched and how tailor-made the messaging can be with audio's advanced targeting capabilities. Check out this comprehensive back-and-forth with our in-house audio experts: https://lnkd.in/d87vAphT

A core value of Ad Results Media is building community: for our clients, for our team and externally in the broader community we are a part of. Every year, we spend a day volunteering with the organizations we’ve partnered with in cities nationwide where we have a presence, hoping to strengthen those local communities. Here’s a look at our most recent “ARM Day of Giving” - which included breakout groups at blood drives, park cleanups, food banks and community kitchens to name a few. It was a day of gratitude, team bonding and a ton of fun. Can’t wait for next year.

Every day at Ad Results Media is podcast day but we’re excited to give this platform extra special attention today. Podcasting has and continues to experience remarkable growth, and we're excited to be part of this thriving industry. Today, we celebrate all our podcast partners—producers, hosts, sponsors—and their ever-growing loyal audiences. 🎙️ Happy International Podcast Day. Would love to hear what podcasts you are listening to. 🔊Sound off in the comments with some of your favorites.

It’s time to celebrate these incredible Ad Results Media team members who have September work anniversaries. Interpersonal relationships are the driving force of our business, and we're fortunate to have these employees who truly exemplify that. Join us in giving them a shoutout! ☀️ Evan Casey - Business Systems Manager - 16 years ☀️ Max Maroney - Senior Data Analyst - 5 years ☀️ Tress Marie Landa - Media Planner - 2 years

"Audio is 30-something percent of listening time but only 9% of marketers’ budgets. There’s room to increase audio spends, and I see podcasting and streaming being a huge opportunity.” - Gretchen Smith in this recently released AdsWizz interview recorded at Podcast Movement. This informative and insightful conversation underscores the wealth of opportunity in podcast advertising, which as Gretchen explains is not just audio; it’s absolutely video and it’s absolutely online. Watch and listen here: https://lnkd.in/gpxjFRgk

Awareness -> interest -> desire -> to action These are the results of full funnel marketing, all of which audio can deliver. In Ad Results Media’s latest blog, Kurt Kaufer explains how audio has become a heavy hitter of full funnel ROI, a medium which “has the added benefit of building trust and connection—factors that turn casual buyers into brand advocates.” Kurt walks through the advantages of audio at each stage of funnel, namely the following: ✅ Top of Funnel = Impact increase of other advertising channels. ✅ Middle of Funnel = Contextual targeting leads to dynamic optimization. ✅ Bottom of Funnel = Precise trackability results in above average conversion. For the full breakdown on why audio is key in your comprehensive marketing strategy: https://lnkd.in/gmjgfH4e

Awareness -> interest -> desire -> to action These are the results of full funnel marketing, all of which audio can deliver. In Ad Results Media’s latest blog, Kurt Kaufer explains how audio has become a heavy hitter of full funnel ROI, a medium which “has the added benefit of building trust and connection—factors that turn casual buyers into brand advocates.” Kurt walks through the advantages of audio at each stage of funnel, namely the following: ✅ Top of Funnel = Impact increase of other advertising channels. ✅ Middle of Funnel = Contextual targeting leads to dynamic optimization. ✅ Bottom of Funnel = Precise trackability results in above average conversion. For the full breakdown on why audio is key in your comprehensive marketing strategy: https://lnkd.in/gmjgfH4e

"Podcasting is certainly audio, and it is sometimes video and a lot of times social. And we see that when all three of them are working together, they actually are much more effective. And the reason why is because people discover podcasts on social, and that’s often the first time that they meet a host.” - Gretchen Smith, Ad Results Media's VP of Media 🗞 Gretchen shared this insight in Kayleigh Barber’s recent Digiday piece that covers how podcasting has evolved from audio-focused content to a meaningful multi-platform medium. Check out the full article which includes Gretchen’s thoughts on the power of multi-channel campaigning: https://lnkd.in/gswNgvKD

The IAB recently released a follow up guide to their signature study, “The Creator Economy Opportunity” focusing on podcasting’s role in the ever growing relationship between brands and creators. This guide is full of promising data and qualitative evidence that speaks to the key role of podcasting within influencer marketing, largely driven by the medium’s renowned trust-building capabilities. Here’s some of Ad Results Media’s favorite highlights but you’ll want to dig in to the full read here: https://lnkd.in/gV7XkMMV