Adriana Lacy Consulting

🛍️ Shoppable content allows users to make purchases directly within the content they’re viewing, without needing to navigate to a separate shopping page. 👇 But why should you incorporate this asset into your eCommerce strategy? 1. Increased audience engagement through an interactive and dynamic shopping experience. 2. Convenience draws customers in, making it easy for them to browse, shop, and buy with minimal effort. 3. Seamless and direct purchase options turn interest into action immediately. 4. Enhanced user experience by making shopping more intuitive, enjoyable, and efficient. 5. Strengthened brand presence with consistent reach and engagement with your target audience. 💻 By integrating shoppable content, brands can offer a seamless, personalized, and efficient shopping experience that not only meets but exceeds customer expectations. 🔗 Read more about the benefits and how to leverage the power of shoppable content, here: https://lnkd.in/daTeCA5f #ShoppableContent #eCommerce #DigitalMarketingStrategy

📰 Social media platforms like Meta and X have been scaling down on news. But that's not the case for one popular platform: TikTok. ⬇️ For publishers, here are some essential things to consider before you start posting: 1️⃣ The most engagement happens with posts that feel creative and authentic.  2️⃣ Posts that break down complex topics into bite-size pieces tend to do significantly better than those that serve up the news more traditionally.  3️⃣ Moving to TikTok presents the unique opportunity to connect with a younger, more tech-savvy base.  4️⃣ Examine your current content and see how you can adjust it to make it more appropriate and enjoyable for the average TikTok user. 🔗 Read more about how to approach social media marketing on TikTok: https://lnkd.in/dxTMArte  #Journalism #SocialMedia #Publishers

This isn't a novel thought at all, but I'm saying it again: News leaders need to take digital seriously, invest in their audience teams, and focus on off-platform experiences. The public has signaled they want more than just 500-word articles – it's time we listen. If I were running a newsroom today, I'd be laser-focused on: ➡️Audience strategy: Equipping teams with the tools, resources and knowledge to do great work in the digital age. ➡️Expanding reporter roles: Encouraging value beyond the traditional 500-word story. What video components can they create? What in-person events can they host? ➡️Developing comprehensive metrics: Moving beyond pageviews to truly understand our impact.

📈 At least 31% of consumers turn to social media to find solutions to their questions, presenting businesses with a unique chance to leverage social media to improve customer service experience. 📱 Here are a few ways you can deliver exceptional support through social media and make your clients feel valued: ⏰ Quick Responses: Ideally, you should respond within 15 minutes and not more than one hour of the customer’s query to increase your chances of closing deals and foster a positive customer experience.  🤝 Personalized Interaction: Every customer has unique needs and preferences, so ensure you understand your customers and provide solutions tailored to their needs.  💬 Complaint Resolution: Effectively handle complaints by acknowledging issues publicly, resolving them swiftly, and following up, ✅ Using social media as a customer service channel offers businesses a powerful tool to enhance customer satisfaction and loyalty. ⬇️ Discover all of our best practices here: https://lnkd.in/eav5wfSf #SocialMedia #CustomerService #ConsumerBehavior

🔎 Here are 5️⃣ ways you can keep up with changes in search algorithms that occur due to AI: 1️⃣ Create relevant and high-quality content that resonates with your target audience.  2️⃣ Leveraging paid advertising options to increase visibility and reach on social media platforms. 3️⃣ Fosters interactions with your audience by allowing them to share their opinions, experiences, and preferences through messages, comments, and posts. 4️⃣ Analyze key metrics like conversation rates and engagement rates to identify patterns, trends, and opportunities for optimization. 5️⃣ Adopt several strategies on different social media platforms and channels to broaden your reach to a more extensive audience. 🔗 Discover all of our tips for increasing ROI in social media advertising, here: https://lnkd.in/dsXBJwjU #Advertising #MarketingTips #Algorithms

⏰ The two-minute rule comes in as a simple yet effective strategy to help you stay on top of your workload and keep things running smoothly.  ⬇️ Here's what it is:  The rule itself is exactly what it sounds like: if a task can be done in two minutes or less, do it right away. 📋 The task could be any number of things, such as sending a quick email, filing a document, or even making a brief phone call. ▶️ By dealing with these tasks immediately, you not only prevent them from accumulating but also maintain a sense of momentum in your work.  💻 The two-minute rule nips procrastination by the bud and keeps your workflow smooth and uninterrupted. 🔗 Learn more about how to fully embrace this strategy to boost your overall efficiency, here: https://lnkd.in/dVVvdMpv #Productivity #Workflow #Procrastination

🎧 Podcast consumption dynamics are continually shifting, changing consumer behaviors, and emerging content formats. 🗣️ Here are the top 3 successful strategies for attracting and retaining listeners: 1️⃣ Original Content Creation: Developing high-quality, original content draws in viewers and listeners and help establish a unique brand identity. 2️⃣ Data-Driven Insights: Data analytics and user insight tools inform content creation and recommendation, ensuring offerings resonate with the target market. 3️⃣ Cross-Platform Marketing: Regular updates, behind-the-scenes looks, and exclusive previews shared across social platforms and through media can generate buzz and anticipation for new releases. 🎙️ The future of content lies in innovation, personalization, and direct audience connection, principles that will define the next generation of streaming and podcasting success. 🔗 Read more about the current trends that shape viewer and listener experiences here: https://lnkd.in/gANeyBCG #Podcast #ContentCreation #SocialMediaPromotion

🗒️ Instagram users are now able to leave Notes on Reels and posts that disappear after three days. 👥 These new expiring comments are also semi-private, with options to tailor who sees your comments: close friends or followers who you follow back. ❤️ People that see your note can either like or reply to it. If someone replies to your note, their reply will start a chat between you and them only. Others cannot see who’s viewed, liked or replied to your note. 🤝 This feature emphasizes authenticity and "hot takes," allowing Instagram users to interact with their audience in a more personal way. 💬 Will notes become a part of your interactive toolbox? Let us know in the comments. #AudienceEngagement #SocialMediaUpdates #BrandStrategy

🎀 Why is everyone suddenly "very demure, very mindful?" 📱 This latest viral phrase, with its mix of irony and cutesy charm, has sparked a social media storm, attracting everyone from casual users to major brands. But is it the right fit for your brand? ✅ Before jumping on the bandwagon, take a moment to think about why this resonates and what it says about the current culture. Authenticity matters more than ever in the age of viral trends. 👉 Swipe through to learn what this trend is all about and what you should consider before joining in. #SocialMedia #ViralTrends #MarketingTips

🗒️ Instagram users are now able to leave Notes on Reels and posts that disappear after three days. 👥 These new expiring comments are also semi-private, with options to tailor who sees your comments: close friends or followers who you follow back. ❤️ People that see your note can either like or reply to it. If someone replies to your note, their reply will start a chat between you and them only. Others cannot see who’s viewed, liked or replied to your note. 🤝 This feature emphasizes authenticity and "hot takes," allowing Instagram users to interact with their audience in a more personal way. 💬 Will notes become a part of your interactive toolbox? Let us know in the comments below. #SocialMedia #OnlineCommunity #AudienceEngagement