AdRoll, a division of NextRoll

Through our partnership with Improvado, we're making marketing data more accessible. Imagine your essential metrics consolidated into one neat package. 📦 That's what our new Cross-Channel Attribution dashboard can do. With our new dashboard, expect great things: • Un-siloed marketing stack • Full performance picture • Better budgeting decisions Learn more about our partnership and its perks here: https://bit.ly/452xMuE

Attracting shoppers' attention in Q4 requires more frequent, personalized touchpoints. Anne Waskover, VP at Maison MRKT, shared her insights on #holidaymarketing strategy in our latest full-funnel guide. Maison MRKT's personalized campaigns help them upsell different styles to existing customers, which gives them an edge on competitors who miss opportunities to curate their offerings for returning shoppers. Ready to diversify your strategy so customers don't melt away after the holidays? ⛄ Our full-funnel guide awaits: https://bit.ly/4hrMUYc

Last call to finalize holiday ad budgets! 📣 With the holiday shopping season the shortest it's been in 5 years, expect the general retail ad budget to look similar to our diagram below. You can think of Q4 spending in three phases: • Today to BF/CM • BF/CM to the last ship day • The last ship day to the end-of-year or New Year sale Breaking it down into these phases, you can see more clearly the general suggestion for how to spend budget on ad campaigns. We go into more detail on how to navigate the short holiday season in our blog post: https://bit.ly/4fl9q3f #holidaymarketing #advertising

Shoppers prefer personalized messages. What better way to personalize messaging than to advertise to a specific region or location? Location-based #advertising uses location data to advertise to a specific place for: 🎟️ Events 🏬 Retail locations ✂️🏷️ Location-based promotions Learn how location-based advertising can help you in our recent blog post: https://bit.ly/3YDYKau

🗞️ Your October edition of the Digital Marketing Minute is here! This month, we get spooky. 🎃 Take a look inside to learn which companies are running fun Halloween-themed campaigns this year. Also, our cross-channel attribution webinar is available on demand in the newsletter. Attribution can be the scariest part of #advertising, but we're here to demystify it for you. 🧙

#ICYMI: Keep your prospects close, and your loyal customers even closer. As we prep for the new year, consider ways to keep your holiday shoppers coming back in Q1. Since repeat customers spend 67% more than first-time buyers for your business, it makes sense to draw them back in! 🎥 Our webinar for seasonal advertising strategies is available on demand now: https://bit.ly/3NBdjVL

AdRoll is a Global Tech Award winner in the AdTech category! 🏆 The Global Tech Awards recognize the very best in technology, and we're proud to be one of the winners earning a top spot. You can check out other winners and see the announcement here: https://bit.ly/3Yx6db3

Expect holiday ads on your streaming services in the coming weeks. Do you want to see your company's ads on the TV screen, too? We're here to teach you why CTV is a great channel for the holidays: 🏠 Household reach 🔊 Brand building 🎯 Laser-focused audience targeting Check out our blog post on holiday CTV (and how AdRoll can help!): https://bit.ly/4eOZhvg

"Marketers who regularly adjust their attribution models and ask the right questions will be better equipped to turn insights into actionable strategies." Our own Catherine Bergstrom contributed a brilliant article for ADWEEK about the importance of a strong attribution strategy. She outlines key attribution models and their strengths and weaknesses. Curious on how to toggle between the right models? Check out the article here: https://bit.ly/3YtOUI0

The holiday shopping season will be here before you know it. ☃️ Want to get ahead of the competition? A full-funnel campaign will help you build early interest and later leverage strategic retargeting to encourage repeat conversions or increase average order value. Start building interest now so you have an audience of shoppers ready to buy during holiday sales! Learn how to take a bite out of the competition in our guide: https://bit.ly/3TLazJ8