Adult Non-Alcoholic Beverage Association (ANBA)

🚀 #Nonalcoholic beer continues to GROW and GROW in the US at a 22% volume CAGR from 2019 to 2023, according to recent data by IWSR. It has also more than DOUBLED from a 0.5% volume share of total beer to 1.2%. A few other interesting stats is that NA beer is strongest in the northern states.  Every state has seen strong growth but, the biggest share growth has skewed towards the NE and NW of the US: 🍺 Maryland and Massachusetts both went from 1% share of total beer to 4%, growing at 49% and 39% (volume CAGR ’19-’23) respectively. 🍺 Massachusetts is the 22nd biggest beer drinking state in the US but the 3rd biggest non-alcoholic beer drinking state, and Maryland the 26th biggest beer state but 8th biggest non-alcoholic beer state. 🍺 Connecticut non-alcoholic share of beer went from 1% to 3%. New Jersey, Washington and Oregon all doubled their non-alcoholic beer share going from 1% to 2%. “What is interesting about this regional trend is that as northern states, they have more moderate climates that don’t traditionally lend themselves to over-indexing on beer consumption due to longer cold seasons,” observes Marten Lodewijks, President of IWSR’s US Division. “That would suggest the bigger driver of this growth is underlying consumer preference and not just a switch from full-strength to non-alcoholic beer during the hot summer months.” You can also see in the chart below there is more consistent growth of non-alcoholic beer throughout the year vs. a lot of volatility for full-strength beer. You can read more insights from the link in the comments.  ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~ cc: Bill Paugh

Let's face it: quality in #foodandbeverage isn't the most exciting topic in the world. But it's absolutely critical for the success of any beverage brand. From energy drinks to #nonalcoholic beer, wine, spirits, RTDs and beyond, all beverage brands face similar challenges in ensuring their products meet sensory, analytical, and microbiological standards. Whether you're already in the market or just getting started, join BevSource and the Adult Non-Alcoholic Beverage Association (ANBA) on October 16th at 12 EST for an engaging webinar that will provide valuable insights into maintaining product quality and safety. We'll discuss common processing methods, share a handy "cheat sheet", and offer actionable steps to keep your product safe and shelf-stable. Quality isn't just about shelf stability; it's also about preserving product safety. Join us to learn how to navigate these challenges and deliver exceptional products to your consumers. RSVP & REGISTER AT: https://lnkd.in/e9cDkScA ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~

Don’t make the event hosting mistake of not offering great tasting #nonalcoholic drinks to make ALL your attendees feel included. If you’re hosting any type of event that you want to build community around, it's vital to create the conditions for attendees to better connect. And this means the conditions for ALL attendees. Providing great tasting food and drink is part of creating the right conditions. However, if you’re not providing good adult #nonalcoholic options, you’re saying to attendees who don’t want to drink alcohol that they're not as important as those who do want to drink alcohol. In my recent interview on the Cvent #GreatEvents podcast, I share insights on #inclusive event design and a more thoughtful beverage approach to make every attendee feel included at networking events. Some quick tips from the podcast: 🍺 > Non-alcoholic options create a more welcoming environment and bridge the gap between drinking and non-drinking attendees. 🍷 Integrating non-alcoholic beverage options will enhance the event experience and align with health-conscious or sober-curious trends. > 🍹 Simple adjustments like clearly labeling non-alcoholic options or highlighting them in pre-event communications can make a world of difference. So many more nuggets in the podcast, so check it out: https://lnkd.in/gAvtE599 ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~

𝗟𝗲𝘁'𝘀 𝗳𝗮𝗰𝗲 𝗶𝘁: 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝘁𝗼𝗽𝗶𝗰 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱. But it's critical for your beverage brand's success. From energy drinks to non-alcoholic beers and beyond, ensuring your products meet sensory, analytical, and microbiological standards is key to not only consistent taste and appearance but also product safety. Join BevSource and the Adult Non-Alcoholic Beverage Association (ANBA) in one week (Oct 16th @ 12pm ET) for a FREE webinar on "Maintaining Product Quality and Safety in the Beverage Industry." We'll dive deep into common processing methods, share a handy "cheat sheet," and offer actionable steps to ensure your product is safe and shelf-stable. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: • Understanding the challenges of maintaining quality in the beverage industry • Learning about common processing methods and best practices • Discovering actionable steps to ensure product safety and shelf stability 𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝘀: Vikrant Lal - Technical Services Director for BevSource With deep expertise in technical sales and product development in the flavor, beverage, and nutraceutical industries, Vikrant is known for driving beverage innovation and growth through strong collaboration and strategic partnerships. Join us to benefit from his insights into complex, quality-driven beverage projects. Bob Williams - Senior Technical Services Director, Operations for BevSource Bob brings 20 years of beverage industry experience and extensive knowledge of co-packing and co-manufacturing operations. Don't miss out on the chance to tap into his wealth of knowledge and expertise in beverage operations. Don't miss out! Register now!

Let's face it: quality in #foodandbeverage isn't the most exciting topic in the world. But it's absolutely critical for the success of any beverage brand. From energy drinks to #nonalcoholic beer, wine, spirits, RTDs and beyond, all beverage brands face similar challenges in ensuring their products meet sensory, analytical, and microbiological standards. Whether you're already in the market or just getting started, join BevSource and the Adult Non-Alcoholic Beverage Association (ANBA) on October 16th at 12 EST for an engaging webinar that will provide valuable insights into maintaining product quality and safety. We'll discuss common processing methods, share a handy "cheat sheet", and offer actionable steps to keep your product safe and shelf-stable. Quality isn't just about shelf stability; it's also about preserving product safety. Join us to learn how to navigate these challenges and deliver exceptional products to your consumers. RSVP & REGISTER AT: https://lnkd.in/e9cDkScA ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~

Let's face it: quality isn't the most exciting topic in the world. But it's absolutely critical for the success of your beverage brand. From energy drinks to non-alcoholic beers and beyond, all beverage brands face similar challenges in ensuring their products meet sensory, analytical, and microbiological standards.   Whether you're already in the market or just getting started, this webinar will provide valuable insights into maintaining product quality and safety. We'll discuss common processing methods, share a handy "cheat sheet", and offer actionable steps to keep your product safe and shelf-stable.   Quality isn't just about shelf stability; it's also about preserving product safety. This is especially crucial for the fast-growing Adult Non-Alcoholic industry.   Join us to learn how to navigate these challenges and deliver exceptional products to your consumers. Register at: https://lnkd.in/eF7824FX

Join SPINS and Adult Non-Alcoholic Beverage Association (ANBA) as we delve into the dynamic market trends of the adult #nonalcoholic beverage industry, a sector experiencing rapid evolution and innovation. This webinar will kick off on Sept. 24th at 12 EST with a comprehensive review of current market data and emerging trends, highlighting consumer preferences and growth trends. Following the presentation, a panel of industry experts and producers will take us through the future of the adult NA segment. They will explore potential growth opportunities, sustainability practices, and the role of health and wellness in product development. Register today (https://lnkd.in/ecEnF4-F) to gain valuable insights and engage with leaders at the forefront of the adult non-alcoholic beverage space. FEATURED SPEAKERS: • Anna Fabbri, Senior Insights Analyst, SPINS • Laura Taylor, Founder + Boozefree Badass, Mingle Mocktails • Jamie Fay, Co-Founder & CEO, RationAle Brewing • Julia Littauer, Co-Founder & CEO, Sovi Wine Co. • Marcos Salazar 🍺🍷🥃, CEO, Adult Non-Alcoholic Beverage Association (ANBA) ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~

Join SPINS and Adult Non-Alcoholic Beverage Association (ANBA) as we delve into the dynamic market trends of the adult #nonalcoholic beverage industry, a sector experiencing rapid evolution and innovation. This webinar will kick off on Sept. 24th at 12 EST with a comprehensive review of current market data and emerging trends, highlighting consumer preferences and growth trends. Following the presentation, a panel of industry experts and producers will take us through the future of the adult NA segment. They will explore potential growth opportunities, sustainability practices, and the role of health and wellness in product development. Register today (https://lnkd.in/ecEnF4-F) to gain valuable insights and engage with leaders at the forefront of the adult non-alcoholic beverage space. FEATURED SPEAKERS: • Anna Fabbri, Senior Insights Analyst, SPINS • Laura Taylor, Founder + Boozefree Badass, Mingle Mocktails • Jamie Fay, Co-Founder & CEO, RationAle Brewing • Julia Littauer, Co-Founder & CEO, Sovi Wine Co. • Marcos Salazar 🍺🍷🥃, CEO, Adult Non-Alcoholic Beverage Association (ANBA) ~~~~~~~~~~~~~~~ ♻️ #Repost if you like this content and follow me, Marcos Salazar 🍺🍷🥃 , for more content like this. ~~~~~~~~~~~~~~~

Register at: https://lnkd.in/erGrF8CK Join SPINS and Adult Non-Alcoholic Beverage Association (ANBA) as we delve into the dynamic market trends of the adult non-alcoholic beverage industry, a sector experiencing rapid evolution and innovation. This session will kick off with a comprehensive review of current market data and emerging trends, highlighting consumer preferences and growth trends. Following the presentation, a panel of industry experts and producers will take us through the future of the adult NA segment. They will explore potential growth opportunities, sustainability practices, and the role of health and wellness in product development. Register today to gain valuable insights and engage with leaders at the forefront of the adult non-alcoholic beverage space.

Register at: https://lnkd.in/erGrF8CK Join SPINS and Adult Non-Alcoholic Beverage Association (ANBA) as we delve into the dynamic market trends of the adult non-alcoholic beverage industry, a sector experiencing rapid evolution and innovation. This session will kick off with a comprehensive review of current market data and emerging trends, highlighting consumer preferences and growth trends. Following the presentation, a panel of industry experts and producers will take us through the future of the adult NA segment. They will explore potential growth opportunities, sustainability practices, and the role of health and wellness in product development. Register today to gain valuable insights and engage with leaders at the forefront of the adult non-alcoholic beverage space.