Advertising Week

Pop culture offers brands more than relevance; it provides an opportunity to create lasting, emotional connections with audiences. At a PMC-hosted Advertising Week New York 2024 panel, leaders from Maybelline New York, dick clark productions and Billboard shared how iconic collaborations, immersive experiences and cultural moments are shaping the future of brand engagement. Watch the panel today 👇 https://bit.ly/3NDVaqx

ICYMI: Grimace made an appearance at a Mets game, throwing the first pitch. ⚾ Find out how mascots can help make a difference at sports games: https://bit.ly/3NAC8Bh

Ad resonance transcends being merely a marketing metric; it is the heartbeat of transformative results. Tune into the Advertising Week New York 2024 panel, where leaders from MarketCast, Nissan Motor Corporation, Priceline and KnotSimpler, Inc. explore crafting unforgettable marketing magic. https://bit.ly/3AkT4sp

A new trend is transforming the way advertisers define success. Rather than focusing solely on Return on Advertising Spend (ROAS) from immediate conversions, advertisers are focusing their attention on the broader concept of Lifetime Value (LTV). This long-term view, powered by AI and advanced data analysis, helps advertisers craft better-performing campaigns that drive lasting results and bigger profits. Start using LTV to drive your online ad strategy and watch your business grow! https://bit.ly/3NxMDp7

It’s just under two weeks until we meet at Advertising Week LATAM! As usual, there is so much to discover. SIGN UP NOW!!!!! But I wanted to highlight a few things that are new or even bigger than ever. 1. This will be the second year of the Future is Female Awards in LATAM. We are busy compiling the judging packs and reading the entries. This is always my favorite event of any Advertising Week.   2. The Dome presented by Netflix Ads. Step inside the Netflix Dome at AWLATAM, and immerse yourself in a revolutionary ad experience. The suspense of Squid Game comes alive as you interact with Netflix Ads for the first time. Play our game where your paddle will decide your fate as the guards scan the room. Are you ready to see the future of advertising? Are you ready to play? Are you brave enough to be part of Squid Game? RSVP very much needed! 3. The FIAP Awards. We love our partnership with FIAP - Festival Iberoamericano de la Creatividad, the festival that for 55 years has recognized creativity in all advertising formats. In partnership with PRODU, it will be an exciting evening for LATAM delegates. 4. Our Wrap Party! Join us for the closing party of Advertising Week LATAM, where Mario Bautista will deliver a live performance you won’t want to miss. RSVP required! And now I try to say this in Spanish with a lot of Google Translate, which will give you a laugh if you’re actually Mexican. Faltan menos de dos semanas para que nos veamos en AWLATAM. Como siempre, hay mucho por descubrir. ¡REGISTRATE AHORA! Pero quería destacar algunas cosas que son nuevas o incluso más grandes que nunca. 1. Este será el segundo año de los Premios El Futuro es Femenino en LATAM. Estamos ocupados recopilando los paquetes de evaluación y leyendo las postulaciones. Este evento siempre es mi favorito de cualquier Advertising Week. 2. La Cúpula presentada por Netflix Ads. Entra a la Cúpula de Netflix en AWLATAM y sumérgete en una experiencia publicitaria revolucionaria. La emoción de El Juego del Calamar cobra vida mientras interactúas por primera vez con los anuncios de Netflix. Juega con nosotros donde tu pala decidirá tu destino mientras los guardias escanean la sala. ¿Estás listo para ver el futuro de la publicidad? ¿Estás listo para jugar? ¿Eres lo suficientemente valiente como para ser parte de El Juego del Calamar? ¡RSVP muy necesario! 3. Los Premios FIAP. Nos encanta nuestra colaboración con FIAP, el festival que durante 55 años ha reconocido la creatividad en todos los formatos publicitarios de Iberoamérica. En asociación con PRODU, será una noche emocionante para los delegados de LATAM. 4. ¡Nuestra fiesta de clausura! Únete a nosotros en la fiesta de cierre de Advertising Week LATAM, donde Mario Bautista dará una actuación en vivo que no querrás perderte. Celebra el final de una semana llena de inspiración, aprendizaje y conexiones en un ambiente vibrante. ¡RSVP requerido!

Iconic campaigns like @Volkswagen's "Think Small" and @Apple's "1984" did more than sell products—they reshaped social narratives. Read more insights on the growing importance of sustainability in marketing. https://bit.ly/4dVkNxO

In business, success is often measured by sales, costs and advertising returns but these are just part of the story. What they fail to show is how to get to a place of sustainable, long-lasting business growth. Learn more about brand equity, why it matters and how Amazon Ads can help. https://bit.ly/3YjGPEJ

🚨 🚨 ADVERTISING WEEK NEW YORK 20th ANNIVERSARY PLAYLIST 🚨 🚨 Link: https://lnkd.in/e5HJWgUZ Going up to new people in any environment can be unsettling. Chatting up the brightest minds in the marketing and advertising community can be even more daunting. These are my 3 favorite things about my music playlist projects: 1. Getting past the initial small talk. Based on answers, I know immediately whether someone is open to a conversation or if that moment isn't the best time for them. Nothing is better than when the person's face immediately brightens up with enthusiasm to share a song they are really excited about or respond with "Can I go with something weird?". The guards are immediately withdrawn and I find that the conversations flow much more smoothly. 2. Being exposed to new music! Nothing prompts you to be more excited to listen to music than when a song gets recommended to you by a friend (or newly made connection!). 3. The trends of music from influential leaders. This was the first year in this project where nobody tripped over songs that others already submitted. I've been mulling a lot over the lack of focused attention on any form of media (outside of sports) and how fragmentation of entertainment has tons of attention all over the place but you can no longer expect people to know of a song/show/movie. This playlist is a good example of that. I lastly want to thank my personal and professional community for making last week so special. It's so nice seeing all your friendly faces at every turn at the event. Pictured- My first time on stage at Advertising Week as I hosted Ad Icon Bingo with none other than my pal Stu Cairns Playlist Contributors (in random order from playlist): Rob Mayhew Katy Karr Tai-Chen Bassin Jonathan Rabb David Shing Orville McDonald JaeYeon Lim Joe Baratelli Keith Weisberg Marlie Baker Aimee Mossotti David Simon Darío Sheikh David Tabachnikov Mike Garsin Josh Gelfat Matt Garrett Logan Caswell Christian Robinson Leo Ramlall Matthias Rothensee Giulia Manca Stefan Schönherr Martha Dubicki Nora K Shepard Samantha Joseph Peiré Wilson (he/him) James Hippolyte Ryan Manchee Dario Spina Graham Mellen Kimberly Gleason Jacklyn Alford Ben Abramowitz Lane Thomas Joshua K. Marissa Price Rachel West

Post-pandemic, demand for events is surging, with 78% of attendees planning to spend as much or more this year compared to 2023. Brands are seizing the opportunity, as the latest IPA Bellwether report shows events driving the biggest growth in marketing budgets. Yet, marketing teams must prove the ROI of these experiences. ➡️ Want to know why live events are worth the investment? Read more from Sleek Events CEO Jennifer Davidson on the benefits of live experiences. https://bit.ly/3zYf0tv

As we wrap up the 20th Anniversary of Advertising Week New York, we want to thank our partners and the industry for joining us for a week full of creativity, community and networking in the heart of THE PENN DISTRICT. Looking ahead, we are excited for another year brimming with groundbreaking ideas and innovative perspectives as we collectively push the boundaries of culture and creativity. We invite you to play an integral role in shaping the future of our event by sharing your valuable insights through our survey. Your feedback is crucial in helping us craft an unparalleled experience for everyone involved. https://bit.ly/48j19e0 See you next year! #AWNewYork24 #THEPENNDISTRICT @THEPENNDISTRICT