Affinity Creative Group

An Unboxing Experience Worthy of Donum 💫 Known for their fine wine, sustainable farming and renowned art collection, Donum decided it was time to give attention to something new: their estate-grown honey! 🍯🐝 Our Role: Create an Unforgettable Unboxing Experience ✨ This would not be just any unboxing experience. It had to be worthy of Donum’s well-deserved reputation for sustainability, their focus on community, and their commitment to quality. The Winning Box: 📦 ● 1 Jar of Donum’s natural, raw estate-grown honey ● A local artisan-crafted ceramic honey jar ● 1 authentic wooden honey spoon ● An insert detailing the student artist who designed the packaging’s iconic bee 2 local partnerships were formed to make this unboxing experience one-of-a-kind: ● The Oxbow School, an art-inspired local institution, held a school-wide contest for the ultimate bee design 🎨 ● A local ceramic artist would create each and every honey jar With these partnerships solidified, we began design for the honey jar package, inserts, and box elements as well as sourcing of materials. It was important that all elements were sustainably produced and exuded a clean, natural aesthetic, and that the final design was perfect for Donum’s artistic and premium brand identity. What do you think of this unboxing experience? Let us know in the comments! 💬

What an incredible opportunity! 🎉🍇 We want to extend a heartfelt thank you to barbara darra and the team at Mezzacorona Group / Prestige Wine Imports for inviting Lauren Alamo and Jérôme Maurèze to experience the breathtaking beauty of the Dolomites and visit the Mezzacorona Group winery in the heart of Trentino. 🇮🇹🍷 This firsthand experience of the lifestyle, culture, and winemaking process was invaluable in helping us gather inspiration for the next phase of our project. A special thank you to lucio matricardi, Mezzacorona’s gifted winemaker, for sharing his wealth of knowledge and guiding us through the nuances of the region’s unique winemaking practices. And, of course, to Giovanna Rauzi for flawlessly coordinating every detail, from the vineyard tours to the stunning mountain views. Now, we’re back, inspired and ready to dive deeper into the creative development of the project. This trip was truly one-of-a-kind, and we can’t wait for the opportunity to return soon. 💼✈️ Here’s to continued collaboration and many more exciting moments ahead! 🥂 #Mezzacorona #PinotGrigio #Dolomites #WineryVisit #CreativeJourney #WineLovers #ItalyVibes #TeamWork #oneteam

🏆 Does Award-Winning Packaging Matter? 🍷 Insight from Affinity Creative Group At Affinity Creative Group, we've seen firsthand how winning design awards can transform brands. Whether it's enhancing visibility, attracting consumers, or signaling quality, award-winning packaging makes a statement. It shows confidence, creativity, and a commitment to standing out in a competitive market. From popular and premium to DTC/luxury offerings, our clients' success stories illustrate the impact of great design. Take Coppola's Vibrance Pinot Grigio, recognized for its standout features that resonate with consumers. Or Paul Hobbs Wines, celebrated for its luxury appeal and refined packaging that tells a compelling brand story. Regardless of your market segment, investing in thoughtful design pays off. It's about understanding your customer, outshining competitors, and crafting a narrative that resonates. Even if awards aren't your focus, treating every detail of your packaging as if it were award-worthy ensures you're always making a meaningful impression. 🎉 Check Out Our Full List of Award-Winners! 🏅✨ 🥈 Acidity Trip Wines – Silver Medal, Graphis 🥉 Coppola Diamond Collection Vibrance – 3rd Place, WBM PACK 🥈 Old Soul – Silver Medal, Graphis 🥇🥇🥇🥈 Paul Hobbs – 1st Place Luxury, People’s Choice Luxury, People’s Choice Packaging Series, WBM PACK; Silver Medal, Graphis 🥈 Force & Grace – Silver Medal, Graphis --- #PackagingDesign #BrandSuccess #WineIndustry #MarketingInsights

The wine marketing landscape is evolving, and we’re here for it! 🍷 The recent article in WineBusiness Monthly explores how TikTok wine ads are now legal, offering brands a powerful new channel to reach new consumers. This is a significant shift, opening up creative avenues for engagement. We’re excited to see where this takes the industry, and we’re particularly proud to see our VP of oneteam™, Lauren Alamo, sharing her insights on this new opportunity. Check out the article below for more!

Great to see our oneteam™ colleague, Lauren Alamo, at partner agency kabookaboo, featured in this article from WineBusiness Monthly on new developments at TikTok and their policy on beverage alcohol marketing.

A New, Awarded, Diamond in the Coppola Collection 🔷 A new Francis Ford Coppola Winery Diamond Collection wine means a new opportunity to work with the esteemed franchise! 🍷 We were thrilled to design (and name!) Coppola’s newest release: the Diamond Collection Vibrance Pinot Grigio, a wine that has already won 3rd Place in the prestigious WineBusiness Monthly PACK Design Awards. 🥉 Low-calorie. Super premium. Worthy of Diamond Collection status! 🔷 The name was a perfect fit, playing off the flavors and emotional experience—and the award-winning packaging needed to do the same. ✨ Vibrant colors, quality cues, and Coppola’s signature diamond did the trick! Strategic placement of the low-cal and low-carb attributes was the final perfect touch. 💫 The better-for-you wine segment has a new leading light! Cheers to a bright future for Vibrance Pinot Grigio! 🥂 What do you think of Coppola’s newest label? Let us know in the comments! 💬 #PackagingDesign #Branding #AwardWinning

Insightful conversation, indeed, Juan Muñoz-Oca. Great points, as usual.

🌱 Big News from Miyoko's Creamery! 🌱 We've been cooking up something special with the amazing team at Miyokos! 🧀 Say hello to their new plant milk / dairy-free cheeses in shreds and slices! A huge shoutout to Rebecca Infusino and Julya Kinahan at Miyokos for their incredible vision and collaboration. Your dedication to creating award-winning, phenomenally vegan butter and cheese using time-honored techniques and the finest ingredients truly inspires us. We also want to give a big round of applause to our oneteam™ for bringing this project to life. From adding the new products to the website to handling photography, SEO, and copywriting for the product launch, their dedication and expertise made it all happen. Check out the new products and explore more at Miyokos' website! https://lnkd.in/grPZzXNk #ProductLaunch #Miyokos #DairyFree #VeganCheese #ClientSuccess #oneteam #Teamwork #CreativeDirection #ProjectManagement #Programming #ProductPhotography #DigitalMarketing #SEO

We are beyond excited to celebrate the launch of East Side Crossing with Oak Ridge Winery! Their newest brand not only honors nearly a century of heritage at the historic East-Side Winery in Lodi but also brings a fresh, vibrant energy to the forefront. It's been a privilege to collaborate on this journey, crafting packaging that captures the essence of quality, heritage, and authenticity that Oak Ridge Winery embodies. A huge shoutout to their exceptional winemaking team led by Laura Durham, the inspiring graffiti artist Gabriel Lopez, the talented photographer Robin Eagan, and our wonderful client Emily Styron for bringing this vision to life. We're proud to have played a part in this incredible launch! Celebrate the launch of East Side Crossing with us!   

A New Harney Lane to Welcome the Next Generation 🥂   Where rustic elegance meets premium wine, you’ll find Harney Lane Vineyards and their new image! 🍷🍇   As a premium, estate vineyard with a strong family history, Harney Lane is no stranger to capturing a new wave of wine aficionados and they entrusted our team for their most recent brand refresh.   The Challenge 🥷: Create a timeless design that incorporates texture and sustainability, embodies rustic elegance and approachability, and welcomes a younger generation while still celebrating their core consumers.   The Solution🏅: A design rich in Harney Lane green that incorporates an angled label, with an updated Harney “H” to match, and subtle stone texture inspired by their very own estate.   This new label achieved all that we had hoped. It engages a brand new audience, while still paying homage to their core customers, and creates a new unboxing experience that exudes rustic elegance, with a timeless and sustainable touch.   Cheers to a Total Success 🥂 Our team’s hard work and multiple design iterations all paid off! Thank you, Harney Lane, for entrusting us with your valued brand and letting our team do what they do best! 💫   We want to hear from you! Let us know what you think about this design in the comments. 💬