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Dr. X graduated from Y University in 1999 … Has your brain switched off yet? Ours too. Doctor bios are some of the most important pieces of content for patient acquisition. So, what goes into a great physician profile? We're answering this question in our latest article: How to Write Physician Bios: 5 Research-Based Tips 🔗 in comments.

We asked 500+ people what matters most to them in a provider bio. Here's what we found. Read the full report in our latest article: How Patients Choose a Doctor: What Healthcare Marketers Need to Know About Physician Bios 🔗 in comments.

Remember when SEO was everything? Well, it’s 2024 now, and sticking to SEO alone is like showing up to a marathon with flip-flops. The way people search is evolving—fast. AI tools like ChatGPT, Google’s Gemini, and Perplexity aren’t just search engines; they’re conversation partners that guide users to instant answers. Even people who search 100% on Google or Bing are getting AI-generated responses now. So, what does that mean for your healthcare brand? It’s not just about being on the first page of Google anymore—it’s about being present where AI engines talk about healthcare solutions. Think: optimizing for context, not just keywords. The focus should shift from “How do we rank high?” to “How can we ensure AI platforms see us as reliable?” Start by structuring content in ways that AI loves: clear, concise, and trustworthy. The future of visibility is multifaceted – your strategy should be, too. It’s not enough to write for Google anymore; your content needs to: 🤖 be on myriad channels 🤖 include video, audio, and image 🤖 use structured metadata that delivers the right signals 🤖 answer queries accurately and quickly Forget what worked in 2015—how is your strategy evolving today? CC for some links that will help you plan your strategy. #AISEO #HealthcareMarketing #ContentEvolution

Oops!... We did it again. 💖 Aha Media Group has been named the Best Healthcare Content Marketing Agency in the U.S. for 2024! This award reflects our entire team's hard work, dedication, and creativity. We’re passionate about delivering clear, impactful healthcare content — and it’s an honor to be recognized for it. Thank you to our clients for trusting us and our team for making magic happen every day. ✨ #ContentMarketing #HealthcareLeaders #AhaMedia

Physician bios are a core part of your healthcare marketing strategy. Done right, they’re a powerful tool for patient acquisition. As a healthcare marketer, you want to craft a bio strategy that resonates with what patients actually want. Which is … what, exactly? Download the summary of these findings from our 2024 survey along with a one-page how-to guide and share it with your team. 🔗in comments.

Hospital websites have quickly become the primary destination for getting info about providers. According to our 2024 study: - 26% of patients visit hospital websites to find a provider. - 19% begin on an insurance site - 16% start with a search engine And many patients who start with Google or their insurance still end up on your site before deciding.

From our 2024 study, 92% of patients read physician bios before scheduling their first appointment. Bios matter — a lot. Want to hand the bio writing baton to a trusted team? Let's talk! https://lnkd.in/g4UY8qvi

The 3 parts of plain language: 1. Find 2. Understand 3. Use https://lnkd.in/gTs763r6

Want to write physician bios that convert patients? 🩺 Here are 5 essential tips: 1. Highlight experience: Focus on specialties and years in practice. 2. Write with patients in mind: Avoid medical jargon and write for patients, not peers. 3. Add trust-building details: Share the doctor's care philosophy and motivation. 4. Ask physicians the right questions: Go beyond standard questions to help physicians get to the stories beneath the surface. 5. Optimize for SEO: Ensure the bio is easily discoverable online.