Sergio Alvarez, our Founder and CEO, argues why establishing trust is a critical yet often overlooked aspect of marketing, especially in the home services industry. Metrics like impressions and click-through rates are important, but trust is what drives brand loyalty. Home improvement fraud costs $13 billion annually–businesses must use technology to build and maintain a trustworthy reputation. Read Sergio’s full article on Medium for strategies on creating a consistent digital presence, utilizing video testimonials, and developing a professional digital portfolio to enhance brand credibility. #HomeServicesMarketing #BrandTrust #DigitalStrategy #CustomerTrust https://lnkd.in/eNM2BMfk
Founder & CEO, Ai Media Group | Leader in Attribution Intelligence | Published Expert on Forbes, Fast Company, and Entrepreneur
Trust is one of the most important factors in home services marketing–it’s crucial in building brand loyalty. Did you know? 31% of homeowners rely on reviews to select contractors. That means businesses that fail to leverage trust-building strategies miss out. A consistent digital presence, authentic reviews, and a polished portfolio can establish trust and enhance your brand's reputation. #HomeServicesMarketing #DigitalMarketing #BrandTrust Read my full article on Medium. https://lnkd.in/e9RuwFd4