AI Trailblazers

Many CMOs expect quick returns from AI, but Gartner research shows that this approach can lead to abandoned projects. Instead of focusing only on immediate ROI, marketers should prioritize long-term wins like change management and data hygiene. AI requires ongoing investment and time to scale effectively. Let’s align our strategies for sustainable success rather than quick fixes. #AI #Marketing #CMO #Strategy #DigitalTransformation #GartnerResearch

Procreate's recent pledge against integrating generative AI into its popular design app has sparked widespread praise within the creative community. By standing firm against a technology that many artists believe undermines their work and threatens their livelihoods, Procreate is reinforcing its commitment to supporting digital illustrators. In a landscape where AI is rapidly changing the creative industry, Procreate's decision to prioritize human creativity is a bold and welcome move. #Procreate #AI #DigitalArt #Creativity #Illustration

CNBC reports on AI burnout...(https://lnkd.in/g8-Tp-xF) As companies rapidly adopt AI and generative tools, there's a growing risk of employee burnout. The pressure to adapt and upskill quickly can be overwhelming, leading to stress and fear about increased workloads and job security. What can companies do? Gradual AI implementation Clear communication on AI's role Employee feedback integration Training tailored to specific roles Let's ensure AI enhances productivity without compromising employee well-being! #AI #Burnout #Leadership #EmployeeWellbeing #FutureOfWork #HR

We are excited to announce the AI Trailblazers Growth Summit has been scheduled for October 30th in New York. This one-day summit is designed to bring together product, technology, marketing, business and thought leaders from many industries to learn and discuss the transformative power of AI in their organizations. Registration is now open and can be found in the comments below. #AI #aitrailblazers #AIInnovation #ArtificialIntelligence

Forming relationships with AI....what do you think? https://lnkd.in/e44dP6ef

ChatGPT is better than Hamburger Helper???

A panel with an epic line-up of C-Suites leaders from Gap, General Motors, and Tropicana Brands Group. A workshop on finding your brand voice in a time where consumers demand it. And of course, AI, and what it means for the future of consumer insights and experience design.   We got a stacked line-up for #SXSW2025. But first, we need your help!   Please consider voting for our sessions, below: ➡️ Getting Brand a Seat at the Table featuring Eric Tsytsylin, Fabiola Torres, Norm de Greve, and Monica McGurk, who will share their approaches to nurturing, advocating for, and investing in brand as a true business asset. https://lnkd.in/ekj7K9_x   ➡️ How Self-Aware Is Your Brand? In this hands-on workshop, Lizzie Harris will breakdown how brands can find themselves, and their brand voice—and ultimately, win with customers: https://lnkd.in/ekv6ffpw   ➡️ The Insights Showdown: Humans vs AI, Who Will Reign Supreme? It’s a topic on everyone’s mind: can AI research replace the insights from traditional consumer research? Taddy Hall and Melissa Tischler will get to the bottom of it in a live Jobs to Be Done interview featuring a human respondent vs a matching AI persona. https://lnkd.in/eNMe_yVf   ➡️ Welcome to the Age of Ephemerality featuring Tom Ajello™ and AI Trailblazers' Shiv Singh. In this fireside chat, they’ll explore and define a new era of brand engagement—where one's ephemeral approach to engagement dictates success. They’ll review the 5 bellwethers of this new age and give brand leaders the tools needed to succeed in an AI-driven brand world. https://lnkd.in/en9djKPB Scroll through to explore our sessions and head to each above link to vote by August 18 (you will need to make a login, but it’s super quick, we promise!). We’d hope to see y’all there in March 2025. 🤠

And just like that, we're that much closer to The Jetson's.

Gen AI has made incredible leaps, but there's still some work to be done.

With recent stock market volatility, especially surround the Mag 7, it's natural for the conversation to switch to the viability of AI. Where will it end up?