Lippincott

In AI we don't trust? Recently, we went on a journey to find out how consumers are feeling about AI. We surveyed over 11,000 people across 146 brands in 12 industries., and the results were clear: the majority of them don't trust brands when it comes to AI. Here's what we've found, and how brands investing in this technology can bridge the trust gap: https://lnkd.in/eH3kPR_G

In 2024, our national discourse and remembering our history is critical to our democracy. So, today, we’re introducing a modern, forward-looking brand for the keepers of America’s past. Meet the reimagined The New York Historical. For over two centuries, The New York Historical has preserved, collected and studied America’s history—all while championing nation-wide education programs and poignant events for the public. Ahead of its 220th anniversary and the creation of a new wing dedicated to democracy, we worked with New York’s first museum to reimagine its brand and tell its story, broadening perceptions and highlighting the museum as a living, active force that shapes who we are today. Its new name, The New York Historical, drops ‘Society’ to emphasize a sense of inclusive and open dialogue, and recontextualizes ‘Historical’ as a powerful, present collective noun. Its new identity is modern while still nodding to the museum’s history. And it’s all grounded in a clear brand idea: our nation in conversation. Congratulations to our partners at The New York Historical for this monumental achievement—we couldn’t be prouder to have been on this journey with you, and for all the journeys to come. See the work: https://bit.ly/4f2NiL5

This month, our global creative director Brendán Murphy spoke to a packed audience of designers and had a clear message: f*ck the algorithm. Do work that excites.    Here are a few snippets from his talk at this year's AIGA Design Conference ✌️   And check out the full session here: https://bit.ly/4fkNFQT

Let’s talk decision theory, and what that means for how brands connect with customers. Alex Paine breaks down the behavioral science behind brand building and how to leverage systems of decision-making to break through: https://bit.ly/40fhJJq

Do customers trust financial brands when it comes to AI solutions? We went on a journey to find out, surveying over 11,000 consumers. Now, we’re sharing what we found, along with how financial services and fintech companies can successfully bring their AI solutions to market in a meaningful way. We’re hosting a webinar in partnership with the Financial Communications Society—featuring Lippincott’s Julius Roberge and David Pianin, along with former Intuit QuickBook’s Javier Martin and FIS’s Keith Cowart. We’d love for you to join us. Register here: https://bit.ly/4h1aHOF

We’re flying high.   Congrats to our team and our client, Bombardier, for nabbing silver at the Brand Impact Awards in the Transport & Travel category.   Here’s to the heights we reach when we get to be creative together. Read more about our winning work here: https://bit.ly/4eYOmj0

Calling all designers, innovators, change agents and beyond... Lippincott's Global Creative Director Brendán Murphy, will be taking to the virtual AIGA Design Conference stage this Friday October 11 at 4pm EST. Join him as he explores how to stop designing for the algorithm and start designing for humanity. Register before end of day today: https://lnkd.in/euwss5g8

This brand was made for you and me? This election cycle, we wanted to go on a journey to uncover the role neutral brands play in a deeply polarized nation—starting with a survey of over 20,000 people and culminating in a few discoveries that may surprise you.    Get the full story on Fast Company to see what we found, how we got there, and how brands can move forward: https://bit.ly/4gSBYTf David Stein Dan Clay David Pianin

Proud partners. Thank you to Transform magazine for celebrating our work with Bombardier, DigiKey and State Street at this year's Transform North America competition. Congrats to all!

It's a happy Friday, indeed.   Thank you to Graphis Inc. for recognizing our work with DigiKey, Bombardier, State Street and Danaher Corporation in this year's design competition.   We are so proud of the magic we've created together. Congratulations to all!