Thank you Chantelle Berger. Well said and right on point.
🚀 Reflecting on AIM Conference©: A Note to Both Vendors and Operators Having just returned from my favorite industry conference, I wanted to share some observations, thoughts, and advice stemming my recent move back to the ops/marketing side after 5ish years in Proptech. To Vendors/Proptech Peeps: 💌 Let's talk emails: Leading up to the conference, I'd been inundated with a minimum of 20 emails per day from vendors vying for my attention. Here's the truth: I can't possibly read them all. My best advice? Keep it short, not salesy, and personalized to the recipient, not just the company. ⏰ When someone shows interest in your product, respect their timeline. Ask about it and be understanding. We know you have goals to meet, but pushy sales tactics rarely win hearts, let alone contracts. 💼 I've crossed paths with many vendors on the conference circuit, but I've rarely had the chance for a full demo. If I reach out, it doesn't necessarily mean I'm ready to buy. It means I like you and I'm genuinely curious to see what you offer and if it aligns with our portfolio. Don’t try to hard sell me. I know how to reach you if/when I’m ready! 🤝 Lastly, be open, honest, and real. We all prefer to work with people who we trust. Authenticity goes a long way in building lasting relationships. To Operators/Marketers: 🍽️ Fancy dinners are nice, but let's not waste each other's time and money if we don't foresee a collaboration. While vendors may enjoy hanging out with you, they are expected to have some ROI, and understandably so. 👻 Ever been ghosted after an incredible date? That's exactly how it feels when a potential client disappears after a lavish evening. Let's be mindful of each other's time and intentions. 💬 Communication is key. If you're interested, say it. If not, say that too. Let vendors know where they stand so they can invest their time wisely. As we power through conference season, let’s all try to strive for transparency while fostering genuine partnerships and driving innovation forward together! 🌟
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