Great Scott! Demandbase just took account-based GTM Back to the Future! 🚗💨 We’re thrilled to partner with Demandbase as they unveil their bold new brand, setting the stage for a game-changing leap into the future of B2B marketing and sales. For 4 years, Alcamo Marketing has had the privilege of being both a partner and client, watching Demandbase continuously redefine what’s possible. Now, they’re pushing the boundaries even further. Buckle up - because where Demandbase is going, we don’t need roads. 🛣️⚡ #DemandTheFuture #AccountBasedMarketing #B2BMarketing #B2BSales
Today I'm thrilled to announce the beginning of a new Demandbase. We have totally reimagined the brand and user experience. It’s time for us to transform the way B2B enterprises go to market. The potential of an account-based GTM strategy has not been reached by most companies. It’s been incredibly difficult to focus Sales and Marketing resources effectively on accounts that will have the greatest life time value. We will be the company that helps solve this problem. This requires a new phase (Phase IV) of the Account-Based GTM category, the phase of “Automation and Insights.” Automation and insights that align Sales and Marketing resources across audiences, messages, and actions and are fundamental to B2B AI. To initiate this phase we’ve re-architected the Demandbase brand to clearly reflect the core technological components necessary for enterprises to be successful with an account-based GTM: 1. Openness – making it easy to get all necessary data in and out of our platform to drive AI models 2. Power – built to flex and scale with your complex and evolving tech stack 3. Transparency – not being a black box, so there can be human oversight on AI capabilities And we’ve completely integrated our sales user experience with our marketing and advertising experiences to unify insights, while launching a host of new sales capabilities: * Contact Smart Scoring – Improve efficiency and accuracy with advanced sorting, refined filters, and an expanded employment database, making it easier to find and match relevant contacts. * Buying Groups for Sales – Automatically identify key decision-makers in target accounts, assign buying roles, and engage the right people with tailored content to accelerate deals. * Site Visit Intelligence – Gain insights into account interest by tracking site activity, identifying top pages visited, and recommending contacts for anonymous visitors to drive timely engagement. * Action in Third-Party Channels – Add records directly to sales engagement platforms like Outreach, Salesloft, and Gong without going through the CRM, speeding up lead response and improving seller efficiency. * Customizable Prescriptive Sales Dashboards – Tailor list prioritization and filtering options for targeted reporting, streamlining workflows, and improving decision-making with easier access to crucial data. We are committed to innovation that enables all GTM functions and roles to work off the same data and intelligent insights across audiences, messages, and actions at every point of your tech stack. Much more to come!