Alliance for Audited Media

We are excited to welcome Omnicom Media Group's Julie Levin Hirsh as a new member of AAM’s Board of Directors! Julie has over 20 years of experience in national and local media, specializing in print and cross-channel partnerships. Her expertise includes client management, team leadership, budget management, cross-channel marketing planning and activations. Julie’s clients have spanned multiple industry verticals including luxury fashion and jewelry, CPG, luxury and mass-market automotive, beauty, entertainment, pharmaceutical, health care, technology and travel. Welcome, Julie! #media #agency #advertising #leadership

Healthcare marketers increasingly use point of care channels to reach patients and healthcare providers at a critical point in their journey where care decisions are being made. For the latest edition of AAM Media Matters, Nicole Divinagracia, president of the Point of Care Marketing Association, shared new data from POCMA’s 2024 Trends Report and why point of care media is an essential part of healthcare advertisers’ media mix. #POC #pointofcare #POCMA #healthcare #marketing

We are excited to welcome MediaNews Group's Adel Ibrahim to AAM’s Board of Directors! Adel oversees consumer revenue for all print and digital products and distribution operations for MediaNews Group and Tribune Company. He has 25 years of newspaper experience and in 2015 was appointed to his current role as senior vice president of circulation and digital subscriptions. Welcome, Adel! #auditedmedia #newsmedia #media #leadership

AAM's monthly Media Matters newsletter provides an independent perspective on industry trends and solutions being developed in the ever-changing media industry. Our next issue will be released soon. Don't miss it. Sign up here: https://hubs.li/Q02TqFkL0 #media #innovation #thoughtleadership

AAM Brand View boosts publisher data visibility 🚀 In Q3 publishers with active Brand View profiles saw a 17% increase in advertiser engagement with their data in AAM’s Media Intelligence Center when compared to 2023. The platform is a valuable tool for publishers to share their complete brand story with advertisers. Learn more about how publishers use Brand View to showcase their cross-media data: https://hubs.li/Q02TgYlx0 #publishers #media #mediabuying #brandstory

Congratulations to WebMD on this achievement!

Congratulations to WATT Global Media's Petfood Industry for launching its new AAM Brand View profile! Brand View helps publishers share their verified cross-media data in an engaging, visual format. Petfood Industry uses the platform to feature its verified web, newsletter, social media and print data alongside important company information including company contacts and its media kit. Learn more about the brand and view the new profile: https://hubs.li/Q02T6SGF0 #media #audience #data

Congratulations to New York Amsterdam News for this achievement!

The International Federation of Audit Bureaux of Certification (IFABC) has announced the election of its President and Secretary at the 31st IFABC General Assembly. IFABC is a global network of independent audit bureaus that set standards and provide verification of circulation, readership and audience data for media. Its goal is to ensure transparency and trust in the measurement of media across different platforms. AAM is proud to be an IFABC member. Read the announcement: https://hubs.li/Q02T4qT40 ABC UK

In today’s media marketplace, media companies are challenged to find new ways to stand out to attract advertisers and audiences in a crowded environment. But B2B media companies are doing just that by developing valuable content, first-party data and diverse product offerings. For the latest edition of AAM Media Matters, Tony Silber from SIIA shares findings from his group’s B2B Media Benchmark Report 2024 including revenue trends and the resilience of B2B print media. https://hubs.li/Q02SYG8h0 #B2B #media #publishers