Consumer Technology Association

CTA members, Part II of The Road Ahead: The U.S. Cyber Trust Mark & Connected Consumer Devices Virtual Roundtable is next week. #CybersecurityAwarenessMonth Register to find out what’s next for the FCC Cyber Trust Mark here: https://lnkd.in/e2sQb68V

Time's almost up! Early bird pricing for CTA-861 PlugFest ends tomorrow. Manufacturers, this is your opportunity to privately test your product with other products in the industry. Register here: https://lnkd.in/eDERTA_q

For the second year in a row, I participated in the Economist Impact’s Global Trade and Supply Chain Summit. Here is what I learned this week: ✅Outside the United States, trade is alive and well and remains a powerful tool for promoting inclusive economic growth and job creation. The rest of the world continues to negotiate market-opening free trade agreements. More and more developing countries are negotiating FTAs with each other. ✅The U.S. is increasingly a bystander, especially at the WTO where it is reluctant to agree to new provisions on e-commerce and digital trade. Other governments are becoming impatient and ready to move on. ✅Most importantly, supply chain and procurement leaders in companies around the world face many of the same challenges, including with respect to risk assessment and mitigation, digital transformation, talent and skilling, and reducing costs. ✅In this regard, there is an imperative for companies to use artificial intelligence, blockchain, and other digital technologies to optimize their supply chains, predict and address supply chain risks, and prepare for black swan events, including future possible trade wars. ✅The international business world is watching the U.S. elections closely to determine what the trade policy path for the United States will be: more tariffs, retaliation, and chaos; or more of the same with low ambition, no new digital trade rules, and no new market access. I had a wonderful time learning from Sabina Maria Ciofu (she/her), Vashti Maharaj, Burcu Kilic, Ph.D., Stephen Olson, Luísa Santos, Sneha Susan J., Praveenkumar Miriyala, and Michael King. Many thanks to the Economist Impact and Economist team this week for organizing such a world class experience, including Anjani Trivedi John Ferguson, Caitlin M., Hannah Flynn, Oliver Sawbridge, and Elizabeth Mackie.

Are you ok? It’s #WorldMentalHealthDay and CTA member @BaracodaGroup’s groundbreaking product BMind—the world’s first AI-powered smart mirror—is using innovative technology to make sure. Learn more about @BaracodaGroup and BMind here: https://lnkd.in/eumXgzF7

Today's the day! I'm thrilled to announce that my new book, "Pivot or Die: How Leaders Thrive When Everything Changes," is now available! After 40+ years at the forefront of tech innovation with @CES and @CTA, I've distilled the key lessons on adaptability and leadership into this book. From startup pivots to success pivots, learn how to navigate change and seize opportunities in our rapidly evolving business landscape. "Pivot or Die" offers a framework for leaders to stay agile and innovative, drawing upon detailed case studies, economic theory, and my personal experiences. Whether you're a seasoned executive, an aspiring entrepreneur, or simply interested in the future of technology and business, this book provides valuable insights on thriving in times of change. Get your copy today from all major booksellers. I can't wait to hear your thoughts! #PivotOrDie #NewBookRelease #LeadershipLessons #BusinessStrategy

It’s here! Today marks the release of “Pivot or Die: How Leaders Thrive When Everything Changes” by CTA CEO Gary Shapiro! In our fast-paced, ever-evolving world, the ability to adapt is more important than ever. This book is a must-read for leaders, entrepreneurs, and anyone aiming to grow personally and professionally — offering tools to navigate challenges and come out stronger. On sale now: https://lnkd.in/edZ7Bwfs

The outcome of the US Election could change trade around the world. Ed Brzytwa is in Dubai at the 4th Annual Global Trade and Supply Chain Summit to discuss the implications that either presidential hopeful could have on global trade and how business leaders and policymakers can prepare. https://lnkd.in/eykKNfet

The greatest minds solving the world’s greatest challenges are CTA members. It’s New Member Monday and CTA is welcoming 13 new members to join us in moving technology forward.

That’s a wrap! Last week, CTOs joined product planners and other industry leaders at CTA’s Technology & Standards Fall Forum to drive the consumer technology industry forward through standards development. Along with celebrating the achievements of their colleagues as a part of the Technology & Standards Awards program, attendees heard from speakers and expert-led panel discussions on clean tech innovations that can transform urban living, consumer engagement and content habits, updates on the U.S. Cyber Trust Mark, and more. Another thank you to the speakers and congratulations to the winners of CTA’s Technology Leadership and Achievement Awards!

#tariffs, which are taxes on imports that Americans pay (#tariffsaretaxes), are in the news every day. Former U.S. president Trump has proposed a 10-20% tariff on all imports from all countries and a 60% tariff on all imports from China. As such, tariffs are a central part of his campaign as the solution to every problem. While U.S. Vice President Harris has called the proposed Trump tariffs a "national sales tax", she has not disowned the tariff rate increases on certain products like electric vehicles, batteries, and critical minerals imported from China that President Biden just enacted. The Consumer Technology Association has long provided analysis and hard data on the impact of proposed tariffs on the #consumertech industry. Today we are pleased to release our newest research report "How The Proposed Trump Tariffs Increase Prices for Consumer Technology Products" (https://lnkd.in/gHK-bHiQ), which the TRADE PARTNERSHIP WORLDWIDE LLC conducted for us. The bottom line is that the proposed Trump tariffs will increase prices significantly for consumer tech products, including laptops, tablets, smartphones, and video game consoles, reducing U.S. consumer purchasing power by $90 billion. We encourage you to read the report and share it with your networks. #freetrade #notradetax #tariffshurt #maketradenotwar