AMA SportSIG

AMA SportSIG

Higher Education

Chicago, Illinois 388 followers

The American Marketing Association's Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG)

About us

The mission of the Sport & Sponsorship-Linked Marketing Special Interest Group or SportSIG is to expand the knowledge base in the field of sports and event marketing and further develop the academic community dedicated to this field through collaborative scholarly activities and outputs focused on the research, teaching, and practice of sports marketing. SportSIG strives to create opportunities at the Summer and Winter AMA Academics Conferences for participants to interact and network with key sports industry executives by facilitating programming at local professional and collegiate sports properties in the host cities. We also seek to hold a Sports Industry Keynote speaker series at each Summer and Winter AMA that highlights seminal scholars and practitioners from the sports industry.

Industry
Higher Education
Company size
2-10 employees
Headquarters
Chicago, Illinois
Type
Nonprofit

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