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In today's data-driven world, personal privacy is increasingly sacrificed in pursuing profit. This article examines the growing concern over corporate surveillance, exemplified by Ford’s recent patent for in-car advertising technology that listens to conversations and tracks occupant and driver data, including PII. This innovation raises critical questions about the erosion of privacy and the commodification of our personal lives. As we examine how companies are monetizing our every interaction, we explore the urgent need for individuals to reclaim control over their data and safeguard their privacy against intrusive practices.