Amperity

Google's cookie flip flop isn't a get-out-of-jail-free card - it's a wake-up call for marketers. 🍪 Third-party data is on life support, and first-party data is king. Expect a 70-80% data drought as users take control. Still think you can coast on borrowed insights? Think again. It's time to earn your customers' trust or get left behind. In the AI age, quality trumps quantity every time. So ask yourself: are you still data scavenging, or are you building real, valuable customer relationships? The future belongs to those who adapt now. Hear more from industry experts Derek Slager, Stephanie Liu and Eduardo García Rodríguez in the latest Vogue Business article "Google won’t kill the cookie, but marketers have moved on."

As Databricks, Snowflake, Microsoft Fabric, and BigLake converge on Lakehouse architecture and open table formats, the real differentiator isn't the platform – it's how well you can leverage them all together. We recently tapped into Caleb Benningfield, Amperity's Head of Lakehouse Strategy to provide some clarity around this evolving space in his CloudTweaks - Thought Leadership Programs and Resources article. The future belongs to businesses that master cross-platform interoperability. Don't get locked into one ecosystem; instead, focus on building a unified strategy that harnesses the strengths of each platform. Remember: Delta vs. Iceberg isn't a war, it's an opportunity. The winners will be those who can seamlessly work with both, maximizing data potential across the entire cloud landscape. Check it out the full article: https://lnkd.in/gr2EKi9N #DataStrategy #CloudComputing #Interoperability #LakehouseCDP

Are you ready to reshape customer experiences and supercharge your advertising? Don't miss Databricks' Communications, Media & Entertainment Forum on August 8 in Los Angeles! In just half a day, we'll: 💡 Dive into real-world GenAI applications 💡 Unlock secrets to finding & engaging customers 💡 Learn data-sharing best practices from industry leaders including Amperity's Derek Slager Be at the forefront of the AI revolution in media. Limited spots available! Interested in joining us? Register at https://lnkd.in/gS4mqVQM

Join Us for a Virtual Workshop: Unlock Data Collaboration and Monetization with Databricks! 📅 Date: Thursday, July 25, 2024 🕛 Time: 12:00 PM - 1:00 PM ET Discover how Databricks empowers companies to enable data sharing and collaboration across the advertising and marketing ecosystem. As compliance, security, and data monetization become increasingly crucial, organizations seek secure methods to exchange and consume data to drive innovation. During this session, we will: 🚩 Provide an overview of data sharing and collaboration use cases across industries 🚩 Showcase integrations with top partners like Amperity, Braze, and The Trade Desk 🚩 Discuss the critical role of a data clean room in a data collaboration strategy 🚩 Explore how companies are unlocking new monetization and partnership opportunities Don’t miss this opportunity to learn how to leverage Databricks for data-driven innovations. Register now and take the first step towards transforming your data strategy! https://lnkd.in/gWakGaHm

Happy AI Appreciation Day! 🤖 Generative AI is revolutionizing IT! Check out the practical advice from industry leaders: 1. Focus on value areas: "GenAI drives value in three key areas: productivity (doing what you already do but better and faster), differentiation (doing what you already do in a fundamentally different way), and disruption (changing the essence of your business)." - Jennifer Fleck, Senior Principal - Slalom Consulting 2. Tackle AI hallucinations: "...IT can mitigate these issues through high-quality data curation, precise prompt engineering, and implementation of feedback loops." - Joyce Gordon, Head of GenAI - Amperity 3. Build trust through transparency: "Enterprises need to work toward minimizing this trust gap to realize the full potential value of their AI investments." - Brandon Purcell, VP & Principal Analyst - Forrester 4. Prioritize data readiness: "There is no AI without data" - Mike Edmonds, Global Retail and Consumer Goods - Microsoft 5. Foster interdisciplinary collaboration: "My advice would be to refrain from throwing a lot of Gen AI experts together and think they're going to solve everything. They need to be paired with someone who knows how to do prompt engineering or someone who has domain-level expertise..." - Rio Longacre, Managing Director - Slalom As IT professionals, we must adapt to harness GenAI's full potential. What's your experience with GenAI in IT? Share your thoughts!

Have you noticed how AI is changing the way we interact with brands? Imagine asking Siri to solve a problem or Google to give you a quick overview. That's the future, and it's coming fast! As AI becomes the gatekeeper between us and brands, businesses need to step up their game. Personalization is key – when you do get in front of customers, make it count! The takeaway? Brands need rock-solid customer data to stand out in this new world. Dive a bit deeper as Amperity's Head of GenAI, Joyce Gordon, provides her perspective and recommendations https://lnkd.in/gA7srbTu #GenAI #CustomerData #LakehouseCDP

For business teams, reliable and current data is crucial. Data teams need efficient management without constantly juggling integrations or duplicating data across systems. Discover how prioritizing customer data quality and infrastructure can amplify your results in our new guide, co-created by Amperity and Databricks. Key insights: 👉 Building a unified customer view: The business impact 👉 Identity resolution: Why it matters 👉 Next-gen customer data infrastructure: Lakehouse + CDP 👉 Amperity & Databricks: Your data partners Ready to elevate your customer data strategy? Get the guide now: https://lnkd.in/e5xa3zx2 #Databricks #IdentityResolution #LakehouseCDP

Today, we're reminded of the enduring spirit that unites us all and allows us to reflect on the shared hopes and dreams that bind our diverse nation together. We're grateful for the opportunity to contribute to our communities and to work towards a future where every individual's potential can shine as brightly as tonights celebratory fireworks. On this Fourth of July, let's recommit to understanding and supporting one another, recognizing that our strength lies in our unity and shared humanity. Happy Fourth of July! 🎆

Are you exploring the potential of GenAI in your company? Here are 3 key takeaways from the Amplify session "How Businesses Can Quickly Adopt GenAI," featuring Wyndham Hotels & Resorts' Hope Vlacich, Bobit's Zainub Sareea and Amperity's Graeme Roche. 👉 Independence is key: GenAI tools can empower non-technical users to perform complex tasks independently. Hope Vlacich said before having GenAI tools, the process to pull data and get context could take 3 to 5 days. Now, it takes less than an hour, often just 30 minutes. 👉 It's a learning journey: GenAI isn't just about getting answers; it's about understanding the process. These tools can act as coaches, explaining their logic and helping users improve their skills over time. 👉 Open-mindedness is crucial: GenAI needs to be approached with an open mind to be successful. It's not cheating – it's a powerful tool that can enhance our capabilities and efficiency when used thoughtfully. The message is clear, GenAI isn't just for experts. It's democratizing complex skills and transforming workflows across industries for everyone. Check out the full session to learn more about getting started with GenAI in marketing. #GenerativeAI #Productivity #MarketingHacks

Renting customer data for paid media is becoming less effective due to privacy changes. To adapt, brands have to focus on leveraging their owned data to reach new customers. Learn more from Amperity's Peter Ibarra, Jay Goebel from The Trade Desk and Paramount's Derek Nicol as they discuss how online advertising is evolving and strategies for using your first-party data to drive growth. #PaidMedia #CustomerData #Privacy #OnlineAdvertising