Renting customer data for paid media is becoming less effective due to privacy changes. To adapt, brands have to focus on leveraging their owned data to reach new customers. Learn more from Amperity's Peter Ibarra, Jay Goebel from The Trade Desk and Paramount's Derek Nicol as they discuss how online advertising is evolving and strategies for using your first-party data to drive growth. #PaidMedia #CustomerData #Privacy #OnlineAdvertising
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Marketing and advertising play different roles in the ecosystem of personalization. Understanding these differences is key to delivering value without crossing the privacy line. #DigitalMarketing #Advertising Tue Apr 9, 10 am PT / 1 pm ET / 7pm CET LIVE https://zurl.co/EGT9
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Keep up to date on the latest in digital advertising regulations and the impact they'll make on advertisers and marketers here: https://ow.ly/SZU530szIgp #Adtech #DigitalAdvertising #AdvertisingRegulation
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Marketing and advertising play different roles in the ecosystem of personalization. Understanding these differences is key to delivering value without crossing the privacy line. #DigitalMarketing #Advertising Tue Apr 9, 10 am PT / 1 pm ET / 7pm CET LIVE https://zurl.co/EGT9
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