amp sound branding

Our new sonic suite, the Sonic Hub® Tool Ecosystem is officially live! This revolutionary AI-fueled web-based platform will change how brands approach and manage their sound with three core tools designed for creative collaboration across markets - Sonic Radar®, Sonic Check®, and Sonic Space®. Sonic Hub establishes a collaborative ecosystem to improve sonic asset analysis, creation, implementation, and additional audio experience needs. Brands should create Super Sonic experiences for their customers, and Sonic Hub will both facilitate and expedite this process across markets and at scale. To access and schedule a free demo for your brands contact our Product team, here: https://lnkd.in/eZNB8Rmf #ai #brandstrategy #audiobranding #dataanalytics

Icon or Symbol: Which is Best for Branding? When it comes to sound branding, every detail matters, including your visual identity. But should you go with an icon or a symbol? 🤔 Our latest article explores the impact of these design choices and how they influence brand perception. Whether you're building a new brand or refining an existing one, understanding the difference can help you make a powerful statement. 🚀 Read more: https://lnkd.in/ePmAUJqz #Branding #SoundBranding #DesignStrategy #Marketing #VisualIdentity

How do you create incredible sonic branding for social media? And why should brands care about TikTok? In the latest edition of amplify - The Sound of Beauty, we sat down with iLL Wayno and Holla FyeSixWun, the musical minds behind E.L.F. BEAUTY viral #eyeslipsface challenge, the most successful viral social media campaign of all time! From TikTok trends to scroll-stopping sound, we dive into how brands can authentically connect with Gen Z through music. With viral audio shaping digital culture, the right sonic strategy is more powerful than ever. 📖 Read the full article here: https://lnkd.in/g2wdiJgj #amp #amplify #TikTokMarketing #SonicBranding #GenZ #ViralAudio #BrandStrategy

We’re thrilled to share that our work with SAUDI AIRLINES has been shortlisted in the "Best Sonic Brand Evolution" category at the Transform magazine Awards MEA 2025! 🎉 This recognition celebrates our commitment to creating world-class sonic identities that elevate brand experiences. Partnering with Saudia Airlines, we crafted a unique and immersive sound identity that reflects their rich heritage, innovation, and the warmth of Saudi hospitality. A huge thank you to our amazing team, our partners at Saudia Airlines, and the Transform Awards for recognizing the power of sound in branding! #SonicBranding #TransformAwardsMEA #SaudiaAirlines

Our Global Director, Client Services, Verena Giesen, had the pleasure of welcoming students from the University of Edinburgh Business School to our Berlin studio for an insightful session on the power of sonic branding. In a lively discussion, Verena introduced them to the world of sonic branding, exploring why sound is such an impactful brand asset and how companies can harness it to create stronger emotional connections. It was a fantastic opportunity to share knowledge, spark curiosity, and hopefully inspire the next wave of talent in our industry! 🚀 A big thank you to the students for their enthusiasm and great questions, we can’t wait to see where your journey takes you! #SonicBranding #UniversityofEdinburgh #Branding #Marketing #FutureTalent #ampEducates

✨ Exploring Techno Glam with Peclers Paris ✨ In the latest edition of amplify - The Sound of Beauty, leading consulting agency in creative strategy and trend forecasting, Peclers Paris, takes a deep dive into Techno Glam, a bold creative trend merging technology and glamour in futuristic and immersive ways. From digital aesthetics to multi-sensory brand experiences, this guest article explores how Techno Glam is shaping the future of design, fashion, and branding. As the boundaries between physical and digital blur, sound plays a crucial role in bringing these cutting-edge experiences to life. 🎶✨ Discover Peclers Paris’ insights in Amplify: The Sound of Beauty. 📖 Read the full article here: https://lnkd.in/g2wdiJgj #sonicbranding #sonicdna #beautyindustry #beautyandcare #beautytrends #thesoundofbeauty #amp #amplify #techno

🎶 The Sound of Saudi: A New Era for Sonic Branding 🇸🇦 As Saudi Arabia evolves, so does the way brands connect with audiences. With deep cultural roots and a rich musical heritage, sound has the power to unite, inspire, and tell stories like never before. Yet, authentic Saudi sonic identity has remained largely untapped - until now. 🎤 Reiner Erlings Managing Director of amp Middle East & APAC, explains in this informative feature with Moey Shawash and ArabAd "Saudi Arabia boasts a rich musical heritage spanning millennia; music and poetry have long served as powerful storytelling mediums. Each region, from the central Najd to the Hijazi coast, possesses its distinct musical traditions. Despite these regional differences, music remains a unifying thread, connecting and narrating stories through sound. At amp, we don’t just overlay Arabic instruments onto Western tracks, we craft sound from the ground up, rooted in tradition yet built for the future." With brands like Saudia Airlines and Saudia Tourism Authority embracing sonic branding, the Kingdom is set to lead the region’s next sound revolution. 💡 A brand in this region? What does your brand sound like? Let’s talk. Full article: https://hubs.la/Q036XsxD0 #SonicBranding #SaudiArabia #SonicDNA #TheSoundOfSaudi #ampSoundBranding

Some weekend reading for you! The Power of Sonic Branding - 💡 Did you know that brands with strong sonic branding achieve 16% higher Ad Recall and 20% higher Brand Awareness compared to benchmarks? Sonic branding isn’t just about catchy jingles, it’s about creating an auditory identity that resonates emotionally across every touchpoint. In our 2024 Best Audio Brands report, in partnership with Spotify, we conducted research to uncover how sound drives deeper connections and better performance for brands. Read more: https://lnkd.in/gW5VGv5Y #SonicBranding #MarketingStrategy #AudioIdentity #Spotify #ampSoundBranding

As a leader in digital agreements, Docusign wanted a sonic identity that reflects trust, innovation, and simplicity - just like their platform. Together, we crafted a holistic sonic identity with multiple ‘audio moments’ designed to enhance brand impact, awareness, and relevance - ultimately strengthening recognition and elevating the user experience. 🤝 🚀 Thanks for talking about our super sonic work, Transform magazine. https://lnkd.in/g2HxZ2vR #Docusign #SonicBranding #DigitalAgreements #BrandIdentity

We are thrilled to announce that amp is now an official Supporter of the AI for Music initiative, led by Roland Corporation and Universal Music Group. This partnership underscores our commitment to ethical AI in music creation, ensuring technology enhances human artistry. Our Founder and Global CEO, Michele Arnese, emphasizes, "AI serves as a tool to enhance human creativity, not replace it. Our adoption of these principles reflects our belief in the harmonious coexistence of technology and human artistry." Discover more on AI For Music and our dedication to responsible innovation in music here: https://lnkd.in/geXBgmUr #AI4Music #AI #amp #sonicbranding