Big Sync Music

Sweetness isn’t just just a flavour, it’s a feeling. AXE’s new campaign "The Power of Sweetness" captures that in the most unexpected way. Directed by a Belgian duo Lionel Goldstein, you’ll be taken on a journey where sweetness doesn’t just please the senses, but sparks a whole range of emotions. It drives desire, channels jealousy, and brings out what’s hiding under the surface - your playfulness. At the heart of this campaign, Japanese composers crafted a harmonious blend of fragrance and sound, bringing the experience to life in collaboration with LOLA MullenLowe and CZAR - Amsterdam. Ready to see (and feel) how this all comes together? Watch the spot below (Unilever).

Super Bowl 2025 just got even more iconic ✨ We’re beyond proud to have worked on Dove’s latest campaign, "These Legs,” providing expert music supervision to bring this powerful story to life. And here’s a fun fact: The classic "Born to Run" is making its ad debut as a powerful cover produced by Thunderdrum and H.E.R. — personally approved by The Boss himself 🎶🔥 Crafting the perfect sonic backdrop for such an empowering brand was an unforgettable journey. Experience the magic all over again and Congratulations to The Eagles! 🏈 Find out more in ADWEEK's coverage: https://lnkd.in/daxBR4-6

We're thrilled to start the year with two of our campaigns recognized with The Clios Music Awards! 🏆 Knorr’s "Fast Food Remix" ft. Ludacris was honoured with two Gold and one Silver in Use of Music in Advertising. 🏆 Magnum's "Wherever Pleasure Takes You" ft. Iggy Pop & Siouxsie Sioux’s was honoured with Bronze in Use of Music Advertising. A HUGE congratulations to the teams behind these award-winning campaigns for pushing creative boundaries and making music magic happen ✨ 🔗 Dive into the details of the campaigns here: https://lnkd.in/dXhQj6mC

As the year comes to a close, we’re thrilled to share that our commitment to creativity has lead us to submit not one, but three amazing panels for this year's SXSW London and we need your help in getting them selected. Follow the link below to register to vote, then head to the comment section to vote for our Balance The Mix, Sound in User Experiences, MusicIQ research and Big Sync Music's Social & Sound: Monetising the Mayhem panels. Voting closes on Thursday, December 19th – and yep, every vote counts. https://lnkd.in/dZw2nZun

As UK brands look to connect with Gen Z, the nostalgic ‘Love of Huns’ trend is taking the spotlight, blending playful humor with iconic 90s and 2000s hits. But how does hun culture differ from the brat trend driven by Charli XCX? Are they speaking to the same audience? Lauren Thackray, Client Services Director at Big Sync Music, shares her insights in Campaign UK’s latest roundup. Check out the full article:  https://lnkd.in/eKub9gtF

When dedication leads to recognition, it might mean you’ve won gold at the Transform Awards in the ‘Best Audio Brand Evolution’ category! For TRESemmé, we reimagined their iconic 90s ‘Ooh La La’ sonic logo and worked with Vin McCreith to make it sound modern and fresh. We also asked musician and activist Ruth Lyon to lend her distinctive vocals, working alongside global superstar Becky G to take the sound to the next level. Give it a listen below:

Want to discover the rhythm of #Singapore through music? In collaboration with Singapore's Ministry of Culture, Community and Youth (MCCY) and GOODSTUPH, we’ve highlighted the city’s vibrant talent through exciting activations, licensing over 40 tracks from local artists. The final result? - 4 social media videos from local artists who explain their sonic process - 3 curated playlists uploaded to Youtube and Spotify with local music - 2 influencer videos explaining the curated playlists in depth - 1 social media video quiz Want to join the ride? Experience the pulse of Singapore’s creative scene here: https://lnkd.in/enhnpT8Y

Music is storytelling amplified – it drives connection and inspires change. That’s exactly what Dove conveyed in its ‘Most Likely to Care’ back-to-school campaign. In partnership with Ogilvy Canada, we approached the narrative of shining a light on teens’ struggles from a music perspective. Our supervision team carefully selected and licensed ‘Internalize’ by alt-pop (and Bandcamp) artist Lily Hain, whose honest lyrics resonate with the challenges many young girls face regarding self-image and #mentalhealth. This campaign acknowledges that the return to school can bring its own set of pressures. By joining #Dove's efforts to empower young women and promote inclusive beauty standards, we aimed to inspire essential conversations that matter. And what better way to do that than through the transformative power of music? Watch it here: https://lnkd.in/eFjESP2J Client: Dove Canada Title: Most Likely To General Manager, Personal Care: Divya Singh Dove Canada Marketing Lead: Laura Douglas Media Company: PHD Canada PR Company: Edelman Canada Agency: Ogilvy Canada Chief Creative Officer: Francesco Grandi Creative Director: Luke Woodard Creative Director: Morgan Starr Copywriter: Morgan Starr, Phil Gull Art Director: Luke Woodard, Pedro Minari, Helen Giles Chief Strategy Officer: Jeremy Daly Strategy Director: Michael Mcdonald-Beraskow Chief Client Officer: Chris Perron Account Director: Rohan Mehra Account Supervisor: Katie Parker Co-Director, Production: Jaclyn Garfinkle Co-Director, Production: Alexandre Andre Production Company: Smuggler @ Soft Citizen Founding Partner: Patrick Milling-Smith Founding Partner: Brian Carmody Chief Operating Officer: Andrew Colón Managing Director: Sue Yeon Ahn Managing Director: Eva Preger Executive Producer: Rob Burns, Eva Preger, Link York Line Producer: Rob Jacklin Director of Photography: Juliette Lossky Production Designer: Pink Calculator Casting: Milo Casting Wardrobe: Angela Kozsuta Makeup: Shannon Burnett Post Production: Cabin Editor: Nina Sacharow Transfer Facility: Alter Ego Colourist: Eric Whipp Online Facility: Cabin VFX Music House: Big Sync / Boombox

Don’t miss Calum Price’s unique perspective in his new thought piece on LBBonline - Little Black Book. The Big Sync music supervisor, who has worked alongside brands such as McDonald's, Magnum and Dove, goes deeper into his personal approach to music, highlighting the role of collaboration, the distinction between analog and digital listening, and revealing his audio heroes. Read more here: https://lnkd.in/eP7iRWJz

Earlier this month, our teams at Big Sync and MassiveMusic hosted a showcase with Warner Music Group, demonstrating the capabilities of their innovative Colour Cues platform. We discussed the vibrant connection between sound and colour, and how synesthesia can enhance music discovery for brands campaigns. We capped off the session with an exclusive performance by up and coming artist Victoria. Thank you to everyone who showed up – here’s to more creative and interactive sessions ahead!