Are you investing enough in brand? Dawn Tucker has shared how you can find out. Learn even more about blending brand and performance from the key takeaways of our Executive Summit with #Google: https://lnkd.in/eMWkNSb8 #brand #performancemarketing #marketing
It was such a pleasure to speak at the Amsive x Google Summit this week in a room full of Amsive clients and my colleagues. The theme of my panel was Blending Brand and Performance Marketing - as a brand strategist, I have seen how a strong brand can impact companies' bottom lines long-term. A strong brand strategy combined with Audience Science can exponentially increase the returns we see on performance marketing. So why do so many companies keep brand and performance in silos where they are often fighting for budget instead of working together? How do you know you might need to invest more in brand? #branding #performancemarketing #brandstrategy