ANA AIMM

Day 2 of the AIMM Member Forum kicked off with a powerful panel featuring Lisette Arsuaga, Co-CEO of DMI Consulting and Co-Founder of ANA AIMM, alongside industry leaders who shared how they’ve disrupted norms to promote inclusivity and foster cultural representation. Each panelist highlighted steps that have driven growth in their organizations and provided actionable steps forward for leaders to implement within their organizations to garner the same results. AI also took center stage, with James Conrad and Janelle A. James from Ipsos leading a session on how to leverage AI responsibly for more inclusive marketing. Key takeaways included the importance of audience understanding, representative model training, and authentic communication. Finally, we wrapped with a courtesy Universal Studio Tour thanks to our host, NBCUniversal. Thank you for your support of ANA AIMM and we look forward to continuing to changing the industry and driving growth with you as partners and collaborators. #SeeALL #ANAAIMM #AIMMMemberForum

The AIMM Member Forum showcases the transformative power of collaboration in shaping a more inclusive and diverse marketing landscape. This fall's member-exclusive event, hosted by NBCUniversal in Los Angeles, united industry leaders and innovators to discuss the most recent developments in multicultural and inclusive marketing.    Will Packer gave an uplifting keynote address, engaging in an insightful dialogue with Scott Evans. They delved into the success of Packer’s new series, Fight Night: The Million Dollar Heist, emphasizing the significance of multicultural audiences, the impact of authenticity, and the vital role of comedy in storytelling.    During Alvaro Luque’s incredible session he shares the visionary behind Avocados From Mexico's success. He shared how innovative marketing strategies have driven unprecedented growth in avocado consumption. From becoming the first fresh produce brand to advertise during the Super Bowl, to revolutionizing consumer engagement, AFM’s journey is a masterclass in creating immense value and leading an industry.    We would like to extend our deepest thanks to NBCUniversal for their warm hospitality, and to all the speakers and attendees for their significant contributions.    If you are an AIMM Member, please log in to our website or Hub to access all photos, recordings and approved decks from the AIMM Member Forum. #SeeALL #ANAAIMM #AIMMMemberForum 

Join us TODAY AT 10am PST for "Cultural Resonance: The Magnet for Hispanic Viewers, Precision-Targeted Through Nuanced Personas" Discover the magnetic power of culturally resonant content on Hispanic viewers. This groundbreaking session reveals how authenticity in programming drives viewership and engagement across platforms and how to reach your audience with unprecedented precision through advanced persona targeting. Leveraging AIMM's deep cultural insights and the Cultural Inclusion Accelerator’s powerful cultural resonance and affinity metrics -CIIM Content and Diverse Media Multiplier- combined with Nielsen's comprehensive viewership data, this new study will unveil: • The direct link between cultural authenticity and increased engagement • Strategies for tapping on content that deeply connects with Hispanic viewers • Advanced persona development for precision-targeting engaged audiences You'll gain exclusive access to: • Cross-platform analysis of top-performing culturally resonant shows • Actionable insights for boosting the cultural pull of your offerings Presented by: Carlos Santiago, Co-Founder, ANA AIMM and Co-Architect, The Cultural Inclusion Accelerator™ Stacie M. de Armas, Senior Vice President, Inclusive Insights, Intelligence & Innovation, Nielsen Register Now: https://lnkd.in/gGd-hXNB

We are thrilled to officially announce the recipients of the second annual Trailblazer Awards at our October 2024 AIMM Member Forum, hosted by NBCU! These outstanding individuals and brands have set new standards in multicultural marketing, innovation, and inclusivity, showing us all what it truly means to #SeeALL. The leaders highlighted here have pushed the boundaries of what's possible, creating campaigns and initiatives that not only reflect diversity but champion it. Their work continues to inspire everyone here at AIMM, the industry and will continue to pave the way for the future of inclusive marketing. Congratulations to all winners! Nita Song, President & CEO, IW Group Inc. Alex Lopez Negrete, President/CEO, Lopez Negrete Communications Steve Mandala, Chief Revenue and Local Media Officer, Estrella MediaCo Matt Tumminello, Founder and President, Target 10 Carla Kelly, Senior Vice President, Client Partnerships, Advertising & Partnerships, NBCUniversal Marc S. Pritchard, Chief Brand Officer, Procter & Gamble Beatriz Rojas, Executive Director, Brand Advertising, Kaiser Permanente Learn more about our winners on the AIMM website! #ANAAIMM #AIMMTrailblazerAwards #InclusiveMarketing #SeeALL

Tomorrow’s the day! Our October AIMM Member Forum, hosted by NBCUniversal, is just around the corner, and we’re thrilled to bring together industry leaders, creatives, and a new cohort of Trailblazers for two full days of impactful sessions. To look at the agenda and sign up to watch virtually, log in with your AIMM account details and register now! https://lnkd.in/gtvigdmd

We are only three weeks away from the highly anticipated Fall Member Forum happening this October in the beautiful and sunny city of Los Angeles, hosted by NBCUniversal! Mark your calendars: October 08-09, 2024 Discover invaluable insights from industry pioneers, thought leaders, and experts who will share their wisdom and expertise on a range of key topics. Gracing our stage as keynote speaker is one of Hollywood’s most influential and record-breaking filmmakers-- Will Packer! Known for his incredible work behind some of Hollywood's most successful films, including "Girls Trip" and "Night School", Will has consistently championed diverse storytelling and representation in entertainment. During our event, he will bring his unique insights on how inclusivity and cultural fluency shape industries and drive impactful change. To register and find more information about our agenda, please visit https://lnkd.in/gtvigdmd

Several brands have publicly abandoned #DEI efforts. Marketers warn these decisions will negatively impact their businesses in the short and long term. Read the analysis from Bailey Calfee featuring Duncan Channon's Kumi Croom, advisor and strategist Lola Bakare, ANA AIMM's Lisette Arsuaga, Digitas North America's Danisha Lomax and Open Influence's Gem Garcin.

At AIMM, we strive to incorporate cultural insights into marketing to engage with diverse audiences. In addition to emphasizing and honoring cultural diversity while showcasing shared human experiences.    We're thrilled to introduce and welcome our new members to the AIMM community!     -Pod Digital  -Spectrum Reach  -Goldman Sachs    Your collective involvement will be essential in progressing our mission and fostering innovative approaches that reflect the diversity of our world and encouraging everyone to #SeeALL.      To learn more about AIMM visit us at www.anaaimm.net    #WelcomeToAIMM  #DiversityInMarketing  #InclusiveMarketing  #ANAAIMM 

Our very own Carlos Santiago will be participating in TV Week Events' Hispanic Television Summit Through "Cultural Resonance: The Magnet for Hispanic Viewers, Precision-Targeted Through Nuanced Personas", Carlos Santiago and Stacie M. de Armas will reveal how authenticity in programming drives viewership and engagement across platforms and how to reach your audience with unprecedented precision through advanced persona targeting. Leveraging AIMM's deep cultural insights and the Cultural Inclusion Accelerator™’s powerful cultural resonance and affinity metrics -CIIM Content and Diverse Media Multiplier- combined with Nielsen's comprehensive viewership data, this new study will unveil: The direct link between cultural authenticity and increased engagement Strategies for tapping on content that deeply connects with Hispanic viewers Advanced persona development for precision-targeting engaged audiences You'll gain exclusive access to: Cross-platform analysis of top-performing culturally resonant shows Actionable insights for boosting the cultural pull of your offerings Presented by: Carlos Santiago, Co-Founder, ANA AIMM and Co-Architect, The Cultural Inclusion Accelerator™ Stacie M. de Armas, Senior Vice President, Inclusive Insights, Intelligence & Innovation, Nielsen Join us to explore how cultural resonance is reshaping Hispanic TV, learn how to create content that attracts and deeply engages Hispanic audiences and discover how to reach them with laser focus. Register now: https://lnkd.in/gebWJutN

Check out new features of Carlos Santiago in MediaPost and The Association of National Advertisers! Based on research, the 2024 Paris Olympics ads outperformed Super Bowl ads by 44% in inclusivity, showcasing the impact of cultural relevance. Additionally, AIMM's Co-Founder, Carlos Santiago, shares how brands that embrace inclusivity see stronger results across all metrics. MediaPost: https://lnkd.in/gEnY_X95 ANA: https://lnkd.in/gPpKD7Bz Finally, download our new report on "The State and Outlook of Inclusive Marketing", where we break down the successes and ongoing challenges in creating a truly equitable marketing ecosystem. Get access now: https://lnkd.in/giyraRvg