ANA AIMM

Check out new features of Carlos Santiago in MediaPost and The Association of National Advertisers! Based on research, the 2024 Paris Olympics ads outperformed Super Bowl ads by 44% in inclusivity, showcasing the impact of cultural relevance. Additionally, AIMM's Co-Founder, Carlos Santiago, shares how brands that embrace inclusivity see stronger results across all metrics. MediaPost: https://lnkd.in/gEnY_X95 ANA: https://lnkd.in/gPpKD7Bz Finally, download our new report on "The State and Outlook of Inclusive Marketing", where we break down the successes and ongoing challenges in creating a truly equitable marketing ecosystem. Get access now: https://lnkd.in/giyraRvg

As AI becomes arguably inextricable from our industries, there's a growing risk of bias—where algorithms may unintentionally reflect and amplify existing stereotypes or exclude diverse perspectives. For multicultural marketers, this means that without careful oversight, AI could undermine the authenticity and inclusivity of campaigns. ANA AIMM and The Cultural Inclusion Accelerator™ are committed to equipping our members with comprehensive resources that guide responsible AI usage through our research, guides and toolkits. Our latest infographic, "6 Ways Multicultural Marketers Can Reduce AI Bias," offers practical steps to mitigate these risks, ensuring your AI-driven efforts truly reflect the diversity of your audience. Get full access to this infographic and more at https://lnkd.in/g5ysteRT

Here at AIMM, we are passionate about providing our member organizations with the tools needed to underscore the fact that multiculturalism, DEIB, and investment in the like isn't a trend, but rather a business imperative. We are excited to highlight our new members and welcome them to the AIMM family! Their partnership and future collaboration will undoubtedly help us to continue to champion our core guiding principles and inspire innovative strategies that reflect the diverse world we live in. Autoproyecto LLC BIG3 Basketball Black Health Matters ChimeTV The Coca-Cola Company Interticket Unwind Media V-Me Media, Inc. TheShadeRoom.Com Novartis Thank you for joining us on this journey toward greater inclusivity and impact! To learn more about AIMM visit us at www.anaaimm.net #WelcomeToAIMM #DiversityInMarketing #InclusiveMarketing #SeeALL #ANAAIMM

Here at AIMM, we are constantly pushing to spread the message that our research has shown to be true: that effective inclusive marketing can yield major benefits for brands. Our very own Carlos Santiago, AIMM co-founder and president of Santiago Solutions Group, Inc., was featured in an article by Danielle Oster in MediaPost’s Marketing Daily. The article announces the release of the Association of National Advertisers’ “Ethics Code of Marketing Best Practices,” which was crafted based on research by the ANA and AIMM and covers topics from multicultural inclusivity to the ethical use of AI. In his conversation with Marketing Daily, Santiago cites recent AIMM research to emphasize how diversity in marketing is essential from both an ethical and business standpoint. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE

Deadline Extended for the 2024 Association of National Advertisers Multicultural Excellence Awards!   Don’t you want to showcase your outstanding work and receive recognition from your peers? Marketers and agency executives are invited to submit their entries for the 2024 ANA Multicultural Excellence Awards before it’s too late! Our select jury of industry leaders is looking for best-in-class examples of multicultural marketing that feature powerful cultural insights that help brands connect with diverse consumers.   Choose from among 17 categories, including this year’s new category, Influencer Marketing, and submit your most creative and compelling work today, as there only a few weeks left! If you are unable to get your entry in before the final deadline of August 9, entries will continue to be accepted until midnight PT on August 16 (rush fees will be applied).    Winners will be announced at the 2024 ANA Multicultural Marketing & Diversity Conference, presented by Amazon Ads, taking place November 18-20 in Las Vegas, Nev., at the Bellagio. Please note: when entering, AIMM members will receive ANA member pricing!

The AIMM Member Forums are a testament to the power of collaboration to create a more inclusive and diverse marketing landscape. This summer’s member-exclusive event, hosted by Paramount in New York, brought together industry leaders and innovators to discuss the latest insights in multicultural and inclusive marketing. Montel Williams delivered a powerful and inspiring keynote address, leaving a lasting impact on everyone in attendance. His speech emphasized the need for authentic representation in marketing, drawing from his experience as a stalwart in media and his personal journey as a multiple sclerosis (MS) survivor. He highlighted the power of storytelling, illustrating how genuine portrayals in media and advertising can foster a sense of belonging among diverse communities. This year, AI is front and center in all our minds. Alan Schulman and a panel of experts provided an overview of the challenges and opportunities associated with AI, emphasizing the need for diverse data, cultural fluency, ethical practices, and continuous evaluation to achieve true inclusivity. We extend our heartfelt thanks to Paramount Advertising for hosting us and to all the speakers and attendees for their invaluable contributions.  Bob Liodice, CEO, Association of National Advertisers Alex Miranda, Managing Director, Inclusive Marketing, KNOCK Inc. Josephine Martínez, Senior Director, DEI-People and Culture, National Football League (NFL) Marques Zak, Head of Multicultural Marketing, American Express Lanae Williamson, MBA, Multicultural Marketing Strategy Lead, Nissan Motor Corporation North America Denise L. Bennett, VP, Strategy & Idea Lab, iHeartMedia Montel Williams, Media Personality, Entrepreneur, Health Advocate Christopher Oswald, Executive Vice President, Head of Law, Ethics & Government Relations, ANA" Danielle Spikener, Head of Inclusive Marketing, KraftHeinz Jade Verette, Host, Heinz Black Kitchen Initiative Jon Gray, Co-Founder, Ghetto Gastro Chef Kwame Onwuachi, Chef, Author, TV Personality Vu H. Pham, Ph.D, CEO of Spectrum Knowledge Rafael A. Fantauzzi, EML, Chief Diversity, Equity and Inclusion Officer, Boehringer Ingelheim USA  Lani Montoya, Chief People Officer, Pernod Ricard NA Colin Kavanagh, Chief Marketing Officer, Pernod Ricard NA Mari Sanchez, Director of Special Projects, PACO Collective Felipe Díaz-Arango, Head of Strategy & Inclusion, Paco Collective Charlene Polite Corley, VP Diverse Insights & Partnerships, Nielsen Tiyale Hayes, EVP Insights and Multiplatform Analytics, BET Jim Spaeth, Partner, Sequent Partners Alan Schulman, Co-Founder & Chief Creative Officer, UpperRight  Aki Spicer (he/him), Chief Strategy Officer, Cashmere Agency Don S. Sklenka, SVP AI Personalization, Claritas   If you are an AIMM Member, please login to the our website or Hub to get access to all recordings and approved decks from all events. See you in Los Angeles in October at NBC Universal!  #SeeALL

Only 4 days until the AIMM Member Forum in New York, hosted by Paramount Advertising! We can’t wait to see you on July 16th and 17th for an exciting schedule of speaker sessions, panels, and discussions on the current state of inclusive and multicultural marketing. To our panelists and keynote speaker, Montel Williams, we look forward to having your excellence and industry-leading insights grace our stage. Karen Phillips, Executive Vice President, Head of Agency Partnerships, Paramount Advertising Crystal Barnes, EVP Social Impact & ESG, Paramount Advertising Melissa C. Potter, Executive Director, Content for Change, Paramount Advertising Christopher Crawford, Founder, Elite Media Josephine Martínez, Senior Director, DEI-People and Culture, National Football League (NFL) Marques Zak, Head of Multicultural Marketing, American Express Lanae Williamson, Multicultural Marketing Strategy Lead, of Nissan Motor Corporation Denise L. Bennett, VP, Strategy & Idea Lab, iHeartMedia Montel Williams, Media Personality, Entrepreneur, Health Advocate Christopher Oswald, Executive VP, Head of Law, Ethics & Government Relations, ANA Danielle Spikener, Head of Inclusive Marketing, KraftHeinz Jade Verette, Host, Heinz Black Kitchen Initiative Jon Gray, Co-Founder, Ghetto Gastro Kwame Onwuachi, Chef, Author, TV Personality Vu H. Pham, Ph.D, CEO of Spectrum Knowledge Alan Schulman, Co-Founder & Chief Creative Officer, UpperRight Rafael A. Fantauzzi, EML, Chief Diversity, Equity and Inclusion Officer, Boehringer Ingelheim USA Lani Montoya, Chief People Officer, Pernod Ricard NA Colin Kavanagh, Chief Marketing Officer, Pernod Ricard NA Karen Vega-Porcelli, Vice President, Multicultural & Inclusive Solutions, Paramount Advertising Mari Sanchez, Director of Special Projects, PACO Collective Felipe Díaz-Arango, Head of Strategy & Inclusion, PACO Collective Charlene Polite Corley, VP Diverse Insights & Partnerships, Nielsen Tiyale Hayes, EVP Insights and Multiplatform Analytics, BET Jim Spaeth, Partner, Sequent Partners Don S., SVP AI Personalization, Claritas Stay tuned for updates, exclusive BTS clips and top insights!

With every AIMM Member Forum, we spend months carefully curating an agenda that blends innovation, relevance, and actionable insights to deliver maximum value to our hundreds of members attending in person and virtually. Our upcoming Member Forum, hosted by Paramount Advertising, is no different. This summer’s event will feature industry experts speaking on a variety of topics through the lens of inclusion and diversity, from AI and data privacy to social media content and Gen Z. Over two days, we will unveil new research and analyses to help brands on their journey to move their brands, sectors, and the industry as a whole, forward. See you there!

Join us at our AIMM Member Forum, being held in New York on July 16-17, 2024!   This summer's Member Forum is proudly hosted by Paramount Advertising and we’ve planned two days full of amazing speakers, meaningful discussions, and networking opportunities.   Guest speaker Alan Schulman will give his insights on what these changes mean for the marketing industry, how brands are leveraging this new technology to rapidly create culturally relevant content and provide practical insights and strategies tailored to tackle the unique challenges and opportunities that AI provides.   To register for the AIMM Member Forum or to learn how you can get access to other industry-leading events and resources produced by AIMM, please visit: https://lnkd.in/eTY8huFJ   See you in New York!

AIMM continues to be a leading voice in the marketing industry, emphasizing the benefits of effective inclusive marketing that have been validated by our research. Ad Age spoke with AIMM founder Gilbert Dávila about the evolution of the term “multicultural marketing,” how consumer demographics have changed, and the industry barriers that prevent brands from authentically connecting with diverse audiences. Authenticity has proved to be a hot topic of discussion, as ADWEEK’s article about the impact of the Bud Light Boycott on the marketing industry featured AIMM research on how authentic commitments to diverse segments can have a positive effect on brand perception. Sonia Thompson also recognized AIMM’s research on her Inclusion and Marketing podcast when she delved into what made The Home Depot AIMM’s Most Culturally Inclusive Brand. This award was the result of a study by AIMM in partnership with the Cultural Inclusion Accelerator, which surveyed a diverse sample of consumers on their perception of 120 brands. Visit our website for more on AIMM in the news: https://lnkd.in/eMNjt6uE