📣 Attention content marketers: If you’re not shaping how AI impacts your work, AI will shape your work for you. After a couple of years of GenAI taking the world by storm, it’s safe to say that it’s here to stay. And while it’s clear that SEO isn’t dead, AI has already changed how most of us approach content marketing. So we asked a few content experts to share how they use AI as a strategic tool. Here’s what they shared: 🎯 Bet on quality content, but know algorithms don’t always reward it ✏️ Double down on editing AI-generated content ⏳ Use AI for repetitive tasks, freeing up time for deep work 🚀 Leverage AI to elevate writers, not replace them 🔧 Create AI workflows and templates to boost efficiency 🎨 Utilize custom GPTs to stay on-brand (or intentionally break consistency) 🌟 Diversify your content strategy to reduce AI-related risks Check out the full article by Ajdin Perco 🇺🇦, linked in the comments. And a big thank you to the content experts who contributed to this article: 🇺🇦 Nadia Mykhalevych from Preply, Lauren Funaro from Freed, Alex Lindley from Semrush, Andreea Ștefan from Planable, and Gareth A. Davies from KNIME. #GenAI #ContentStrategy #MarketingProductivity
Animalz
Advertising Services
New York, NY 10,337 followers
Animalz delivers high-quality content marketing to enterprise companies, startups, and VC firms.
About us
Animalz is a content marketing agency that strives to create the best content on the web. Our focus is on written content that helps companies educate and inform their audiences (executives, managers, and other specialized professionals in their field) on strategies and tactics for being successful in their work.
- Website
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https://www.animalz.co/
External link for Animalz
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Founded
- 2015
- Specialties
- content marketing and content marketing strategy
Locations
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Primary
Get directions
New York, NY 10002, US
Employees at Animalz
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Tim Metz
📣 Marketing @ Animalz | ⏳ Productivity @ Saent
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Walter Chen
Co-Founder at Sacra
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🌴 Jennifer Phillips April
B2B freelance writer and content strategy for hospitality tech companies -Connect with your customer. *Top 5% in SEO according to LI* #B2Btech…
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Michael Balletti
Copy editor | Proofreader
Updates
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We need your input! We're researching content attribution maturity and want to hear from you. Vote in our poll and drop a comment to share your experiences or challenges. We'd love to feature your insights in our research. ❤️ #ContentMarketing #Attribution #MarketingROI
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This 👇
Content leader & consultant → exploring AI, trust/authority, content ops, and content mileage
Other people's playbooks (✂️🚫) VS their frameworks (🧠📈) Illustrated by my favorite thought leadership framework ⬇️ When Katie Parrott first dropped her essay on thought leadership, it broke my brain a bit. Earned secrets as fuel for thought leadership. So simple. So lethal. It's why I chose her piece to update for Animalz. (And why I was nervous to work with it.) The H2 on earned secrets was the only one I didn't touch. Perfect, as is. Here are 3 ways her framework illustrates the core differences between copy-pasting playbooks and leveraging frameworks: ✂️ Playbook 🚫 "This worked for us, specifically. Try it yourself; let us know..." 🧠 Framework 📈 "I've done this 50x; here's what ALWAYS holds true" Most playbooks feel too good to be true. Plenty of them are. I'm not saying they didn't work. They just worked for one company, in a vacuum of their unique considerations, partners, GTM motion, team, etc. Katie looked back on a BODY of work for different brands. She had the trendlines for a foundation, the intuition to prioritize, and the expertise to cut out all the noise. ✂️ Playbook 🚫 "Just trust me bro 😎" or MAYBE "Here is our data" 🧠 Framework 📈 "I am literally using this framework right now, to share it" The meta-presentation doesn't always work. Depends on the framework. But when it does, you absolutely gotta do it. C'mon. To me, her original post on thought leadership was 3 parts industry analysis, 1 part personal narrative, 1 part counter-narrative opinion. Yes, chef! 👩🍳 ✂️ Playbook 🚫 "No one has EVER done this before!" 🧠 Framework 📈 "I'm synthesizing many proven elements for the first time" This is the core of my current research on gardening vs building. My hypothesis? The desire to build (net-new) is ego-driven. Reinventing the wheel so it's YOUR wheel. Gardening with others allows for better iteration, faster time-to-value, and better progression for the entire industry. We go further and faster, TOGETHER. Earned secrets was an idea shared by Ben Horowitz at a16z. He planted the seed for Katie to garden. She nurtured it into her thought leadership framework, providing new and unique value based on her experience. That's the magic. Do I think playbooks are completely useless? Obviously not. But I prefer to reverse engineer myself with tools like Ahrefs. And greener marketers end up worse off when they copy-paste these case studies. I'll take a brilliant framework ANY day of the week. #thoughtleadership #frameworks #contentmarketing #content #expertise
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🎂🎂🎂
Today marks 1 year since taking the helm at Animalz! Here are a few things we’ve accomplished at our agency in the last 12 months: - We diversified our content offering (data reports, LinkedIn programs, design services, and more) - We aligned our methodology to a distribution-first approach to content and our culture to hold ourselves accountable for our customer’s growth goals - We rebuilt our content reports, rituals around them, and celebrations for when we deliver customer wins Some results 📈: - 54 new customers onboarded - 15% improvement in customer retention - 30% increase in sales opportunities created per month - And most importantly, we’ve delivered A TON of growth for customers (tough to quantify across all!) The outlook for the future of Animalz is looking bright 🌞 I'm as grateful today as I was on day one. - For the team at Animalz for their hard work and commitment - For Walter Chen for putting me in the seat - For our many customers for their trust and partnership. - For partners like Marcelo Ballvé, Andrew Tate, and Jimmy Daly, as well as our extended team of freelancers and consultants who help us deliver high impact work. Stoked for the journey ahead!
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Content pricing is often a black box. Until you get on a call with an agency, it’s hard to get a sense of what their content costs. We’re changing that. In our latest article, "Content Marketing Budgeting: What Should Your Content Cost?", we're revealing the pricing of some of the articles on our own blog. Why? By sharing guidance and examples on how to assess content’s value and pricing, we hope you can better evaluate your content investments and find the right partner faster. Essential questions to consider: Are you paying for deliverables or results? Are you getting copycat content or quality? Are you handling content ops yourself? Head over to our blog for our latest article that goes into more detail on each of these questions. And if you're curious about the price of our content: scroll to the end, and head over to the pieces listed there to request a cost breakdown. 💰 #contentmarketing #agencypricing #transparency
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What results can you expect from consistent content creation on social media? By committing to post at least twice a week, Christophe Pasquier, founder of Slite , saw: 67x increase in engagement. 75x boost in reach. 45x growth in followers. Direct revenue attribution is hard, but Christophe’s efforts on LinkedIn have led to interesting conversations, stronger customer relations, and new business opportunities. In our full interview, Christophe explains: His process for generating content ideas. How he collaborates with his marketing team. What types of content perform best for him. 💬 Full interview: https://lnkd.in/gMKxzak9 #FounderLedContent #ContentStrategy #StartupGrowth
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Animalz reposted this
My favorite thing at Animalz is seeing the flurry of customer wins the team reports at the start of each month 📈 Last month, we helped our customers grow by 9%, 14%, 50%, etc across metrics like organic traffic, newsletter subscribers, pipeline, and more. And this is just what fit into my screenshot!
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Arjun Mahadevan, founder and CEO of doola, compares consistent content creation to building an exercise habit: It's often challenging. You might not want to do it. But showing up builds identity and guarantees results. 💪 In our full interview, Arjun goes into more detail on this idea and many other topics, including: His "intense sprint" approach to content. How he manages multiple channels. His favorite viral post and why it worked. Climbing Cringe Mountain to reach the Land of Cool. 💬 Full interview: https://lnkd.in/ggjbedpB Make sure to check back tomorrow for our final founder-led content interview with Christophe Pasquier of Slite . #FounderLedContent #ContentStrategy #StartupGrowth
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How can you overcome the fear of starting to share on social media to build your brand and business? In this short clip, Irene Yu of Skiplevel explains what she learned on her journey from reluctant social media user to a confident online tech educator. In our full interview, Irene discusses how she: Crafts content that resonates from personal experience. Balances technical know-how with practical tips. Manages time for consistent content creation. Measures content's impact on business growth. Watch the clip, then check out the full interview on our blog for more inspiration on turning your expertise into valuable content. 💬 Full interview with Irene: https://lnkd.in/gCjf5fcq — 📅 Stay tuned for more founder-led interviews this week: Wednesday: Arjun Mahadevan of doola Thursday: Christophe Pasquier of Slite #FounderLedContent #StartupGrowth #ContentMarketing
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How can CEOs and founders turn their daily experiences into powerful content? Henry S. of Reclaim.ai shows us in this clip from our founder-led content interview series. Inspired by Susana de Sousa's advocacy for founder-led support, Henry took to LinkedIn to explain his support approach. That transparency led to valuable conversations, including with industry leaders like Des Traynor of Intercom. In our full interview, Henry explains: How startups can leverage casual, unedited content. The power of daily marketing “ship its”. His method for spotting unique content opportunities. Watch the clip here, then check out the full interview on our blog (📝 + 📺️) for more inspiration on how to turn your own work into valuable content. 💬 Full interview: https://lnkd.in/gDFcE7Qa 📅 Stay tuned for more founder-led interviews this week: Tuesday: Irene Yu of Skiplevel Wednesday: Arjun Mahadevan of doola Thursday: Christophe Pasquier of Slite #FounderLedContent #StartupGrowth #ContentMarketing