Antenna

In Oct'24, Amazon Channels started distributing Apple TV+, making it the first time the service was available through a 3rd party since its Nov'19 launch. Antenna observed a sharp increase in acquisition for Apple TV+, fueled by 1.5M total Sign-ups via Amazon Channels in Q4’24. In Dec'24 an estimated 25% of all sign-ups observed by Antenna were generated via Amazon Channels. 73% of the individuals who joined via Amazon Channels were users who had not previously been a subscriber to Apple TV+. In comparison, in the same period just 48% of Apple TV+ Sign-ups via iTunes came from new users. Read more about the role of 3rd party streaming distribution in reaching new audiences on Antenna's Insights Blog: https://lnkd.in/d8QQQGSC #svod #distribution #streaminginsights #distributionstrategy #subscriptionanalytics #mediadata #mediaanalytics #subscriptionvideo #stateofsubscriptions #subscriptioneconomy

Ad-supported plans are available for the majority of the Premium SVOD services Antenna measures, and data shows that U.S. consumers are growing increasingly comfortable with advertising in streaming environments. By the end of 2024, Antenna estimates 45% of Premium SVOD subscriptions were ad-supported, up +9pts YoY. Across the Premium SVOD services that offer both ad-supported and ad-free plan tiers, some 57% of Gross Additions to Premium SVOD in 2024 were ad-supported, up from 45% in 2023. In fact, every Premium SVOD service that offers both plan tiers saw an increase in the share of ad-supported Gross Adds YoY. Read more about the growth in ad-supported streaming in the latest post on our Insights Blog (https://lnkd.in/eJiWnU_Q) and be sure to download a copy of Antenna's Q1'25 State of Subscriptions Report (https://lnkd.in/e75ppkzk). #svod #avod #streamingvideo #ott #streamingmedia #advertising #subscriptionvideo #mediainsights #mediaanalytics #streaminganalytics #streaminginsights #streamingdata #subscriptionmedia #subscriptioneconomy #stateofsubscriptions

We're #hiring! Antenna is looking for a Manager, Insight Analytics to help lead our Insights practice. This position will help craft data stories by analyzing subscriber behavior data and develop insight reports in close partnership with our Director of Strategy and other Antenna executives. You'll also be responsible for owning and improving workflows to ensure efficient delivery of data, and managing our team of insight analysts with guidance on data analysis and best practices for data storytelling. Interested in learning more? Check out the full position description and apply: https://lnkd.in/e-GMaWQ3 #remotejobs #dataanalytics #LIjobs #mediajobs

Premium SVOD services have been under pressure to improve profitability and continue to deliver growth, and, in many cases, with smaller budgets than in years past. One tactic streamers have employed in service of profitability is increasing prices. Since the end of 2022, Antenna estimates the Average Price Paid per month for Premium SVOD is up +22.8% for ad-free plans and +24.5% for ad-supported plans. Read more about pricing and Premium SVOD on the Antenna Insights Blog (https://lnkd.in/ezVQCnvg) and download your own copy of Antenna's Q1'25 State of Subscriptions Report (https://lnkd.in/e75ppkzk). #svod #avod #pricing #streamingdata #streamingvideo #streamingmedia #pricingstrategy #subscriptionvideo #subscriptionmedia #dataanalytics #mediainsights #subscriptioninsights #subscriptioneconomy #stateofsubscriptions

Antenna is looking for a Senior Data Analyst to join our Data Operations team! This position will partner with our commercial team to understand how customers are using our data to tackle critical business decisions, and collaborate with team members in Data Operations, as well as Data Science, Engineering, Insight Analysts – and often, clients directly. As a remote-first company, we welcome applicants from anywhere in the United States. Want to learn more? Check out the full job description (https://lnkd.in/eaWdu8Ci) and apply today! #remotejobs #dataanalyticsjobs #dataops #LinkedInJobs #hiring

As noted in Antenna's recently released Q1'25 State of Subscriptions and reported by The Wall Street Journal and other media outlets, Antenna estimates Disney-Max Bundle Subscriptions reached 2.2M by the end of 2024, with the inter-company bundle accounting for a significant portion of sign-ups for all the services included in the package. Among the cohort of users who subscribed to the Disney-Max Bundle between July 2024 and September 2024, 80% were still with the service after 3 months. While bundles generally have higher retention rates compared to stand-alone services, initial data shows the Disney-Max Bundle is also outperforming other bundles. You can learn more in our latest blog post (https://lnkd.in/epK6aC3c) and download your own copy of Antenna's Q1'25 State of Subscriptions Report at https://www.antenna.live/. #svod #mediainsights #mediadata #mediaanalytics #streamingdata #streamingvideo #streamingbundles #subscriptionvideo #subscriptionmedia #subscriptionanalytics #stateofsubscriptions #subscriptioneconomy

The Premium SVOD category continued to expand in 2024, as more consumers added services. Gross Additions reached 174.3M in 2024, an 18.2M increase YoY, continuing a multi-year trend of sustained demand across the category. Five of 9 services in the category saw double-digit growth YoY among Gross Adds, and 6 of 9 saw a volume increase of more than 1M Gross Adds YoY. Volatility within the Premium SVOD also continued. While Gross Adds increased 11.6% YoY to reach 174.3M, Cancels also increased 15.8% YoY to 147.8M. As Cancels outpaced Gross Adds, Net Additions for the category totaled 26.5M in 2024, a -7.1% drop from 2023. If you find this interesting, check out Antenna’s Q1’25 State of Subscriptions Report (https://lnkd.in/e75ppkzk). And if you’re an existing Antenna client, remember you have exclusive access to a client-only expanded version! https://lnkd.in/eYk55zeH #svod #streamingvideo #streamingdata #streamingmedia #mediaanalytics #mediadata #subscriptionvideo #subscriptionanalytics #mediainsights #subscriptioneconomy #stateofsubscriptions

Hot off the presses it's Antenna's Q1'25 State of Subscriptions Report and this installment is a detailed look at the Premium SVOD category. 2024 was an important year of maturation for streaming video overall and the Premium SVOD category. The category continues to grow double digits – Antenna estimates 10.4% YoY growth for Premium SVOD. The largest streamers are getting better at managing churn, as the category’s biggest challenge in recent years is showing indications of settling down. Category Churn for Premium SVOD was down YoY in the final 3 months of '24; it had been up for 19 of the previous 21 months. In the Q1'25 State of Subscriptions report, we unpack all things Premium SVOD, including: the growing sophistication in subscriber management; pricing changes; ad-free + ad-supported plan dynamics; distribution + role of 3rd parties to reach new audiences; and bundles. You can download your own copy of the full report at https://antenna.live. Already on our distro list? Check your email! We’ve sent you a download link. And if you’re an Antenna client, you have exclusive access to a client-only expanded version. https://lnkd.in/eHctVSkK #svod #avod #streamingvideo #subscriptionvideo #mediainsights #mediadata #dataanalytics #mediaresearch #streamingresearch #subscriptiondata #subscriptionanalytics #stateofsubscriptions #subscriptioneconomy

This morning, The Wall Street Journal ran a story examining the initial subscriber acquisition and retention of the Disney+/Hulu/Max streaming bundle, based on Antenna's data. Among the users who signed-up for the inter-company bundle between July and September 2024, some 80% were still subscribed three months later. You can read the full story here (pay-wall): https://lnkd.in/gryt7Yfw The data cited throughout is a preview from Antenna's next State of Subscriptions Report, set for public release tomorrow, February 25 at 9am ET. Want to make sure you get your own copy delivered directly to your inbox? Head over to the newly revamped Antenna.live where you can sign up for our distribution list, access previous reports and streaming insights, learn about our solutions, and more. #svod #streamingvideo #streamingmedia #streamingindustry #mediaresearch #mediaindustry #mediadata #streaminganalytics #streamingdata #subscriptiondata #subscriptioneconomy #stateofsubscriptions

We've been working on a "glow-up" of our website, Antenna.live, and are excited to share it! In addition to more details about our solutions portfolio, we've upgraded the Insights Blog for an improved user experience, and access to Antenna's popular reports just in time for the next installment of our latest State of Subscriptions, set for public release tomorrow at 9am ET. Check it out and let us know what you think! https://www.antenna.live/