Digital i

🥳 The Digital i team is growing! We are delighted to welcome Alex Thompson onboard as our newest data analyst. 📈 Alex joins us from his previous role as a valuation services analyst at St James's Place and brings with him a strong analytical mindset to help turn our data into valuable insights. 🎉 We can't wait to see the impact he will make as Digital i continues to grow! #DataAnalytics #TeamDigitali

💡 Did you know that share of monthly #viewing time to #Netflix's 'Standard with Ads' plan grew from 6% to 28% in the #UK over the course of last year? ❌ The rise follows the discontinuation of the Basic plan mid-way through 2024. 📉 The knock-on effect of this greater adoption of the lower-cost ad-supported plan means that share of viewing time on the Standard tier dropped from 52% to 40% between January and December 2024. ⬇️ The share of viewing time to Premium plans in the UK also decreased, from 42% to 33% in the same period. 📞 Get in touch with Digital i for more insights like these: www.digital-i.com

✈️ Headed to #SeriesMania2025 next week? Say hello to Digital i! 📞 Our head of sales Zak Jepson will be in Lille from 25-27 March, so get in touch to set up a meeting to discuss all our latest #research and #insights into what audiences are viewing on #YouTube and global #streaming services. 💻 Find us at: www.digital-i.com

📺 Viewers watched an incredible one billion plus hours of U.S. medical drama Grey’s Anatomy in the second half of 2024. 🔢 Many more hundreds of millions of hours were spent on U.S. exports such as Prison Break and Lost in the same six month period. 💡 Check out the latest blog from the Digital i team on how multi-season library content is offering incredible value to global streaming platforms. #streaming #audience #data #analysis #netflix #disneyplus #max #primevideo https://lnkd.in/gAmPpcpf

💡 Want to know which #animated #movies and #series are getting the most attention in #Europe? 📈 Take a look at this great breakdown of exclusive Digital i #streaming #data by Veronica Orciari in Cineuropa for the answers. https://lnkd.in/exXiKE_y

📺 British content drew some impressive audiences outside of the UK last year, with the #Netflix thriller #FoolMeOnce viewed by 42.4% of #subscribers across 19 countries. 🦌 #BabyReindeer and #TheGentlemen were among recent titles that also pulled in the viewers, but one film, almost 25 years old, is still proving popular among #Max subscribers. 🪄 #HarryPotter and the Philosopher's Stone was watched by almost 20% of subs to the #WBD streamer in 2024. Check out this great piece by Max Goldbart at Deadline Hollywood, breaking down new Digital i research into the biggest #UK #streaming exports of last year. #audience #data #primevideo #british #content https://lnkd.in/eANWSM74

💡 Did you know that in Q4 2024, active #UK #YouTube users spent an average of 104 daily minutes viewing #content on the platform? 📺 Of that viewing, 19% came from accounts owned by users aged 18-24, measured across all devices and including out of home viewing and live streams (though not ads, shorts or content over 10 hours in duration). 📱 Digital i also tracked male active UK YouTube users spending 1.6 times more time watching content than female active UK YouTube users during Q4 2024. 💻 This trend is even more pronounced among 18-24-year-olds. Men of this age group spent on average 2.8 times more time watching YouTube content than women of the same age, accounting for 74% of the viewing share for that age range. Get in touch to learn more: www.digital-i.com No one knows viewers like us.

📊 Industry expert Ben Keen used Digital i data as part of his latest presentation 🏅 Curious about live sports on #Netflix and how key events like the Jake Paul and Mike Tyson fight and the NFL Christmas games drove engagement? 👀 Want to know how viewers are engaging with major streamers on the ad-supported in terms of time spent, content preferences, and demographic profile? 🎯 Contact Digital i today for exclusive data and analysis on the key engagement drivers behind many pivots in the streaming landscape (link in comments)

Thank you Imogen Brown for all the hard work and enthusiasm you brought to the team during your internship with us. It's important to our founders Ali V. and Emma Shelton to ensure that Digital i supports people looking to get their foot in the door of the industry or gain wider work experience in the current climate. From the early 2000s, we're proud to have taken on apprentices, interns, and young people looking for their first jobs. It's great to see Digital i alumni work their way up and do great things within the media industry and in other fields. Best of luck, Imogen. We can't wait to see what you do next!

👀 114,000 years of Grey's Anatomy 👀 The sheer duration of content consumed in the second half of 2024 is eye-watering, but one particular figure drew my eye: 🙀 1 Billion Hours Viewed of Grey's Anatomy across 20 countries and two major streaming platforms (Disney Streaming and Netflix) ⚠️ The message here is clear: ignore legacy U.S. procedurals, sitcoms and long-running dramas at your peril. 🐭 The Walt Disney Company owns the three shows which generated the most hours viewed across the globe in H2 2024. 🪩 Warner Bros. Discovery IP is the gift that keeps on giving with classic titles like #TheBigBangTheory #Friends and #Supernatural entertaining viewers for millions of hours across the Netflix, Max and Prime Video platforms. 💼 And a year on from the "Suits Effect" NBCUniversal's #Suits continues to drive impressive figures. So what can we learn from this? 📈 Well, the right kind of addictive off-air network show can experience a revival with the right streaming distribution strategy, it's worth noting that both Suits and Prison Break are getting reboots with Suits LA just launched and a Prison Break reboot in the works for Hulu. And Paramount has a Dexter sequel, Dexter: Resurrection coming out Summer 2025. 💡 Furthermore, content sales teams are broadening the reach of their content by dismantling the former "walled gardens" as Ben Keen has indicated in many insightful pieces of analysis. It appears that Hollywood Studios can leverage the reach of platforms like Netflix to help generate global buzz ahead of content revival plans. Finally, don't forget about Original and new high budget scripted content... 🦑 This Top 10 does not give the full picture on streaming viewing. Not far off the rankings were titles like Squid Game (only 2 seasons and only a few days included in this measurement period makes this even more impressive). 🎬 Titles like Sony Pictures Entertainment's The Boys and Cobra Kai, as well as Prime Video & Amazon MGM Studios Rings of Power featured high up in the ranks in spite of fewer seasons and platform exclusivity. ⚖️ Success in streaming is about striking the right balance between old and familiar (and long-running) IP and buzzy new content that appeals to distinct viewer groups. 🔜 To learn more about what content success looks like on the global streaming stage click on the link in the comments.