AnyRoad

The end of the year is almost here, and that means it's time for 2025 planning. As you start mapping out your experiential marketing strategy, check out our tips & tricks to help mature your approach and amplify your impact. Our Guide to Experiential Marketing Maturity will help you: 📍 Identify where your current strategy stacks up against industry best practices 🗺️ Chart the best course of action to grow experiential maturity 🥇 Know what to track for each stage of maturity to effectively show your impact Get your copy here and master planning for next year https://okt.to/E321Nz

You don't want to miss our upcoming webinar with The North Face's Kelsey Boardsen – happening this Thursday at 9am PT / 12pm ET Kelsey has extensive experience in leading experiential marketing strategy for consumer brands and will share best practices for how experiential teams can: 🧩 Build the right experiential & events strategy for your business 🤝 Develop the right partnerships to elevate your events  🚀 Achieve world-class execution to grow your impact on your brand goals Register now to save your spot!

Quantifying the success of your experiential strategy doesn't have to feel like rocket science 🚀 🤔 Learn the right metrics to use to more effectively prove ROI and demonstrate the impact consumer events and brand experiences have on your business in The Ultimate Guide for Measuring Experiential Marketing Success. Get your copy 👉 https://okt.to/MdnoRD #experientialROI #ExperientialMarketing #brandexperience

Want to know how top brands create unforgettable experiences that drive consumer mindshare and brand loyalty? Join us for a live webinar to get an inside look at experiential at The North Face and learn how events have become a key part of their strategy. During the webinar you'll hear from Kelsey Boardsen, Sr. Manager of Events at The North Face, on the best ways to: ✨ Build the right experiential strategy for your business 🤝 Find and cultivate the right partnerships to elevate your events 🏆 Drive flawless execution for world-class results Don't miss out – register at https://okt.to/YMTac9 #consumerengagement #brandloyalty #consumerevents #ExperientialMarketing

🎯 Maximize your experiential impact with post-event surveys 🎯 Experiential teams know that feedback plays an important role in knowing whether your event was successful or not. But, capturing the right feedback can also empower you grow the success of your events over time. Here are some tips to consider as your map out your approach to post-event surveys: 1️⃣ Balance quantitative and qualitative questions for a full picture. 2️⃣ Measure how experiences shift brand perception. 3️⃣ Use insights to improve personalization for future engagements and optimize your strategy. Here's to continuously improving consumer events and brand experiences together 🌟

"A lot of people think performance marketing is great because you can measure it – you know exactly what the ROI is. But the reality is: you can measure it, but it does not build your brand in the same way that experiential marketing does." How does a CMO like Vivienne Long approach making the business case for experiential marketing? Find out in our bite-sized fireside, The Experience Exec. Read our favorite insights in our 10th edition of The Experience Exec newsletter!

Join us for an insightful episode of The Experience Exec series, presented by AnyRoad. This session, hosted by Daniel Yaffe, features Vivienne Long, Former CMO of REI Co-op. In this episode, Vivienne Long dives deep into her strategic approach to experiential marketing, sharing invaluable insights and experiences from her time at Starbucks and REI. She discusses: Guiding Decision-Making in Experiential Marketing: Vivienne highlights the importance of aligning experiential marketing with lifestyle and community-driven brands, drawing on best-in-class principles learned at leading companies. Making the Internal Case for Investment: Discover how experiential marketing creates relevance for audiences by communicating brand values in engaging contexts. Measuring Success Beyond Sales: Learn why experiential marketing's value lies in the quality of engagement and the power of storytelling. Learn effective measurement strategies, emphasizing the long-term benefits and network effects of scaling experiential marketing. Don't miss this opportunity to gain expert insights and practical advice on justifying investment in experiential marketing. Watch now to elevate your brand’s experiential marketing strategy!

Meet Vivienne Long. Former CMO of REI Co-op and the mind that led the 100+ marketing team to be named one of Fast Company's Most Innovative Companies. Long's work factored in a proper field marketing team to add to her strategy, meaning she considered their wins and opportunities as part of the larger REI strategy. As experiential fans, we're thrilled she'll join us on our next Experience Exec Live! Daniel Yaffe, our COO, and Co-Founder, is ready to ask all the questions we've been dying to know, like: 🙋 What guides your decision-making regarding whether or not to invest in experiential marketing? 🙋How do you approach making the case internally for that investment? 🙋 And whatever questions you want to ask in the chat! Join us live on August 28th, 11AM PST / 2PM EST, to have your burning questions answered. https://okt.to/wCGblJ #linkedinlive #CMO #LeadershipInAction #ExperienceExec #AnyRoad #InvestmentEducation #ExperientialMarketing

Not to be missed!

According to the Institute for Business Value, 62% of Gen Z, the new spending generation, are first and foremost attracted to new brands from growth markets. Only 47% are attracted to mature markets. Consumers love a Cinderella story, and growth markets have one huge leg up over mature businesses for attention: Their small size makes Gen Z buyers stand out and feel unique. They feel like an active part of the brand's success story. But how do larger brands achieve the same kind of participation and excitement? Based on what we've seen in the market recently, we have a few ideas. Read more about it in our newest article: https://okt.to/gnyc6O #growthmarkting #maturemarket #genzmarketing #loyaltybenefit #ExperientialMarketing