Appcues

One platform. Multiple channels. Join us on September 17th for an exclusive first look at your NEW all-in-one user engagement platform. See you there! https://lnkd.in/gn7fXdFs

3 Templates to enhance your User Engagement (or any other Growth pillar)👇 Together with Appcues, we published a toolkit to make these practices available for ALL. 1] 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐚𝐧𝐝 𝐄𝐱𝐞𝐜𝐮𝐭𝐞 𝐐𝐮𝐢𝐜𝐤 𝐖𝐢𝐧𝐬, 𝐁𝐢𝐠 𝐁𝐞𝐭𝐬 𝐚𝐧𝐝 𝐌𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐒𝐡𝐢𝐟𝐭𝐬 ↳ Make your experiments portfolio diverse  ↳ Execute them differently and speed up the process for Quick wins ↳ Follow 5 phases: Discovery, Design, Validation, Launch, Iteration 2] 𝐔𝐧𝐜𝐨𝐯𝐞𝐫 𝐢𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭𝐬 𝐰𝐢𝐭𝐡 𝐚 5-𝐬𝐭𝐞𝐩 𝐆𝐫𝐨𝐰𝐭𝐡 𝐅𝐥𝐨𝐰 𝐑𝐞𝐯𝐢𝐞𝐰  ↳ Understand end-to-end User Journeys  ↳ Uncover user emotions at each step of the flow ↳ Leverage key Behavioural principles to  ↳ Connect Problem, Hypothesis, and Prediction to unpack Solutions  ↳ Identify and measure WSLL (“What Success Looks Like”) 3] 𝐋𝐞𝐚𝐫𝐧 𝐚𝐧𝐝 𝐈𝐭𝐞𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐏𝐨𝐬𝐭-𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤  ↳ Think of Theories: What is our assumption behind the experiment result? ↳ Collect Evidence: What quant/qual data do we have to support it? ↳ Uncover Iterations: How might we (HMW) address the initial theory? Frameworks were made to make our execution more clear.  Some people can thrive in chaos, but the goal of any leader is to bring clarity to others. 🔗 Get all 3 templates with my video walkthrough: https://lnkd.in/eEVxGdq7 ♻ Share to help others discover these frameworks — 👉 P.S. Join by September 6th with a $120 discount on our Self-service Onboarding Course to dive deeper: https://lnkd.in/gNHjrSCa

The most significant improvement to the Appcues platform in my (almost) 7 years is coming soon. And it's biiiiig. Increasing in-product engagement and adoption has and will continue to be a key focus for our product and our customers. But what about the folks who never come back? We've been "limited" to the in-product experience, and while there's a big impact to make there, up to 85% of new users sign up and never return or don't return as fast as we'd like. Get ready to engage users in-product AND out-of-product via email and push notifications. One workflow, across multiple channels, all connected via behavioral data so that messaging is timely and relevant. Reserve your spot for our virtual launch event on Sept 17th: https://lnkd.in/eh4RUgQa

We've spent the past decade helping our customers engage over a BILLION users. 🤯 We’ve always believed in pairing in-app experiences with out-of-app messaging to bring users back into the product. But today's tools make that a LOT harder than it should be. That’s why we’re thrilled to introduce email and mobile push notifications to Appcues! 🎉 We’re rolling it out to select customers now! Sign up to get an exclusive first look at what we're building: https://lnkd.in/gn7fXdFs

Think about the last time you got confused or needed help using a software product. It may have gone something like this: 1. Open a new tab and search for their support docs 2. Search for the problem you're experiencing 3. Peruse through their beautifully written support document, find your answer 4. Look back up and see 37 open Chrome tabs 5. Forget what you were doing in the first place 6. Go downstairs and make a sandwich The best software products keep users engaged by providing helpful, personalized support right in their products. And now Appcues is making that easier. Our new version of Launchpad just went into open beta. You can use it to build a personalized resource center in your product without a single line of code. Give people the help and guidance they need, when they need it. The vision for Launchpad is for it to be the first click a user makes when they need help of any kind. There's way more to come from it soon! Give it a try. Your chrome-tab-navigating, sandwich-craving user base will appreciate it.

Want the first look at our *most successful* beta feature to date? Because in one hour, at 12 p.m. ET, we’re showing off Launchpads—our new no-code, in-app resource center. Join Ramli "RJ" John and Marina Fileva as they dive into: ✅ Reducing time to value with on-demand guidance   ✅ Structuring your resource center for impact ✅ How to catch users before they stumble See you there! https://lnkd.in/g6WDt4hN

Don't miss your chance to get a look at Launchpads, our NEW tool for creating a personalized, in-app resource center. Join Ramli "RJ" John and Marina Fileva as they dive into: 📈 How on-demand guidance drives long-term engagement 🎨 The art of delivering personalized, real-time support 🎖 Top ways you can structure your in-app resource center See you there! https://lnkd.in/g6WDt4hN

3 lessons from Later's product experience: 🎓 Educate ALL users: Create content that caters to newbies and pros. ⏰ Set expectations: Be upfront about the time and effort required. 🛠️ Learn by doing: Use interactive elements for hands-on learning. Bill Williams and Ramli "RJ" John break it down: https://lnkd.in/gkCthqQy

Whether folks are new to PLG or experienced vets, we hear the same 2 questions over and over: 1️⃣ What metrics should we focus on? 2️⃣ Do you have customer benchmarks? 👉 We surveyed 250 of our customers across the 7 most crucial product experience metrics so you could find out. https://lnkd.in/dtWGqbyp

🚀 Pssst... we just made Launchpads a heck of a lot better! Build a custom resource center right in your product *w/o a lick of code!* Say goodbye to workflow interruptions for your users. ✌️ Now, let’em self-serve guides, flows, and links—all in one place. Because helping users help themselves without leaving your product is always the right thing to do. Now available for ALL customers on every plan—at no extra cost 🤓  🔗 https://lnkd.in/gPjzn8GS