Arizona Lottery

Election season presents marketers with unique challenges. Arizona Lottery Chief Marketing Officer Chris Rogers explains how the Arizona Lottery adapts its marketing strategies during this time to keep its message clear and impactful.

Authenticity matters more than ever when it comes to multicultural marketing. Arizona Lottery Executive Director Alec Thomson discusses how effective multicultural marketing comes down to a brand’s ability to engage a diverse audience of consumers in a way that resonates in order to drive results.

At the Arizona Lottery, we believe in making a difference, and our partnership with VALLEYLIFE is a shining example of that. Through our collaboration, we've helped fill roles within their organization, but it's so much more than just filling positions. Each person we've supported brings their own unique spark. We're proud to stand alongside VALLEYLIFE in empowering individuals who are not only essential to the organization, but also inspiring human beings who remind us of the power of community and compassion. Together, we're not just making a difference—we're building a brighter, more inclusive future for all. Read more about our partnership:

We had the chance to celebrate our new Lotería Grande Scratchers® ticket with Desert Botanical Garden at their Community Day. 🌵 The ticket features artwork from the Garden’s Lotería Nights board. We’re excited to partner on this ticket and their upcoming Lotería Nights at the Garden on Oct. 10 and Nov. 14.

In addition to innovative products and promotions, the Arizona Lottery has found success with strong retailer partnerships like Circle K. Arizona Lottery Chief Sales Officer Tonya Beenders explains how key partnerships like this have helped with growing sales and player excitement. 

The Arizona Lottery and National Forest Foundation spent time over the weekend celebrating a significant milestone in the Rim County Campground Project at Christopher Creek Campground. The project has worked to enhance visitor experience, improve safety and promote sustainability across Rim Country Campgrounds. With $50,000 from Gives Back, the project will be able to upgrade the campground’s water system, ensuring safe drinking water for all visitors. Learn more about the Arizona Lottery’s commitment to environmental sustainability through Gives Back: https://lnkd.in/ddEEDn5J 

The face of growth, innovation and impacting Arizona. Arizona Lottery CEO Alec Esteban Thomson was recently featured in Phoenix Magazine’s Faces of Phoenix collection. Congratulations, Alec! https://lnkd.in/g34tjUr9 

On the 43rd Anniversary of the Arizona Lottery and ahead of National Lottery Day on July 17, Arizona Lottery CEO Alec Esteban Thomson highlights the innovations we’re making to continuously enhance our players’ experience. From second-chance drawings to influencer marketing, Arizona Lottery strives to stay apprised of the industry and marketing trends that drive continued success and impact. 

We had the chance to celebrate the Honors Native American Summer Research Program at Northern Arizona University this week. The symposium highlighted the incredible work five Native and Indigenous students completed in an intensive five-week research program on their studies. We were honored to support these students with a $25,000 grant through Gives Back. Learn more about how the Arizona Lottery supports higher education: https://lnkd.in/gTG4cf7N 

Breaking ground on a brighter future. 🏡 We’re excited to continue our partnership with Habitat for Humanity of Northern Arizona on the Timber Sky Starter home project. “Affordable housing is vital to the well-being of every community, and we are proud to partner with Habitat for Humanity to address the housing shortage in Flagstaff by investing in the Timber Sky Starter Home Project," Arizona Lottery CEO Alec Esteban Thomson said. The project aims to address the Flagstaff and the surrounding areas’ housing crisis by constructing sustainable and energy-efficient starter homes. With our Gives Back sponsorship, alongside funding allocated by the Office of Governor Katie Hobbs through the Department of Housing, 13 homes will be completed by Spring 2025, with an additional 27 in the next 3 years.