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Innovation, Reality

There’s still time to grab your virtual front-row seat for Laura Nespoli's webinar on Wednesday, 10/30 at 12 PM EST. Don’t miss the opp to dive into: 🔍 Why it’s time to rethink product marketing strategies 🔧 How to apply practical tools and tactics to meet the evolving demands of tech buyers 🚀 What it takes to build a culture of innovation within your team It’s gonna be a productive day for product marketers. 

We thrive on turning complexity into clarity (it's kinda our thing). Right now, we’re laser-focused on untangling the tech-buying journey, and we can't wait to share what we’ve learned. In Laura Nespoli's upcoming webinar, she'll dive into: ⚪ Why the tech purchasing process has become more challenging than ever ⚪ How to rethink your product marketing approach for 2025 and beyond ⚪ Practical strategies for staying agile in a rapidly evolving landscape (And big thanks to Foundry for supplying the research backbone to it all.) Don't miss out! Oct 30, 12 PM ET.

“Innovate” is a word that gets thrown around a lot. But how do you actually bring it to life in product marketing? That's where Laura Nespoli comes in. Join us on Wednesday, 10/30, at 12 pm ET for an exclusive webinar where we’ll explore: 🔍 Why we need to rethink our approach to product marketing 🔧 How to implement practical tools and tactics to meet the evolving demands of tech buyers 🚀 What it takes to foster a culture of innovation within your team Ready to shift from idea to action? Join us!

Do more with less. We hear it, our clients hear it, and we’re getting tired. The people we work with are tasked with bringing cutting-edge products to market, generating buzz about them, and then driving adoption — all while grappling with constrained budgets and shrinking teams. The challenge isn’t just to succeed but to do so with fewer resources than ever before. So instead of doing MORE with less, we’re trying to do better. We’re always learning and the space is evolving right along with us, but here are three little nuggets we find helpful to come back to: 1️⃣ Prioritize impact over volume. The days of spreading a message thin across every available channel are (please, we beg of you) over. Focusing on a few targeted, high-impact communication moments where your audience is already gathering is key. Success here isn’t about how many people hear your message but how many people act on it. 2️⃣ Content is not disposable. When done right, a single piece of content can be repurposed in dozens of ways: as a blog, a pithy post, a sales pitch, an in-depth customer success story, a well-placed argument. In an age of content saturation, the answer isn’t to create more—it’s to make what you have work harder. 3️⃣ Collaboration = survival. We’re not playing nice nice for nice nice sake; we’re saving time, headaches, and need for ad nauseum “alignment” when we say we want to hear from other departments at the beginning of a project. Doing better with less means creating the right things at the right time, and that all starts from one big ol’ conversation. We know this won’t solve everything. Maybe it won’t even solve much. But it’s a place to start. #ProductMarketing #GTMStrategy #B2BMarketing #StorytellingForBusiness

AI regulation intensifying, innovation and stability at odds, the race to accomplish more in less time — so much happened this week in tech that we could barely keep up. Here's a roundup of the good, bad, ugly, and head-scratching: 🚨 Microsoft's latest Windows 11 update is triggering random reboots, blue and green screen crashes, and BitLocker failures, raising concerns about system stability and data security. 🚀 Chromebook Plus boasts enhanced productivity with new shortcuts like ‘Quick Insert’ and the ‘G’ key, making AI tools more accessible and streamlining workflow efficiency. 🔍 Google Lens now supports video search, allowing users to record videos, ask questions, and receive instant AI-powered answers. This feature enhances video interactivity, blending images and video for real-time discovery. 🤖 Microsoft Copilot introduced revamped UI and features like 'Daily' mode, offering personalized news and updates in under five minutes to keep users informed and productive. 🛑 California vetoed the AI safety bill. While tech giants argue that regulation could stifle innovation, AI researchers continue to push for safety measures, leaving the bill temporarily paused. 💻 Google unveiled AlphaChip, leveraging AI to accelerate chip design, reducing development time from months to hours, and optimizing performance. Did we miss anything juicy? Got any thoughts? #technews #productmarketing #AI #futureofwork

Speaking from personal experience, Laura Nespoli knows her shit. This is gonna be goooooooood. https://lnkd.in/e4Qy_GtJ #productmarketing #neverstoplearning

Oracle, AWS, Microsoft, and Google walk into a bar… Oracle, the data behemoth, has partnered with AWS, Microsoft, and Google. In some ways, it’s the ultimate plot twist. For years, Oracle’s position was clear: they had their own databases, their own empire, and they didn’t require assistance. But what used to be a cutthroat rivalry has transformed into something that feels almost familial. And the crazy thing? It makes sense. It makes so much sense. Why? Because the stakes are enormous. With the cloud market projected to hit $1 trillion by 2030, this isn’t a friendly game of innovation—it’s a race to carve out the biggest piece of an incredibly lucrative pie. This collaboration might be the difference between dominance and being left behind. And it’s not just Oracle. OpenAI and Microsoft’s blossoming relationship illustrates the same trend: to stay relevant, dominance no longer comes from isolation. It comes from integrating, adapting, and leveraging market strengths. In this new era, partner marketing becomes essential—not just to communicate these unlikely alliances but to redefine what it means to compete, collaborate, and create. So, where do we go from here? What do we do with this? Maybe it’s time to rethink what we mean by competition. #AI #CloudComputing #PartnerMarketing #TechInnovation #Collaboration

CALLING ALL GEN Z AND THOSE WHO SEEK TO UNDERSTAND THEM! We've been working late ((cuz we're an agency)) on delivering this ep, and you really don't wanna miss it. That is all! https://lnkd.in/dsdYQ_Cq

Last week, we had the opportunity to ask some hard-hitting questions about the human condition of the product marketer: "Why are you here?" "What keeps you up at night?" (Questions on the cutting room floor included "Would you use hot or cold water to wash your brain?" and just a nice, ominous "Why?") These prompts opened us up to the most interesting and connective conversations we've ever had at a conference. We're grateful to everyone who talked to us about their toddler, their existential dread, or their niche audience. And FWIW, cold water. #productmarketing #PMASF24 #marketingthoughts