3AF: Asian American Advertising Federation

𝗧𝗲𝗹𝗹𝗶𝗻𝗴 𝗔𝘂𝘁𝗵𝗲𝗻𝘁𝗶𝗰 𝗔𝘀𝗶𝗮𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗦𝘁𝗼𝗿𝗶𝗲𝘀 𝗶𝗻 𝗛𝗼𝗹𝗹𝘆𝘄𝗼𝗼𝗱 Join us on 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟯𝟬 𝗮𝘁 𝟭𝟬 𝗮𝗺 𝗣𝗦𝗧 / 𝟭 𝗽𝗺 𝗘𝗦𝗧 for a conversation on why Asian American, English-language stories are not only bankable and relatable to mainstream audiences - but long overdue in Hollywood. With the rich history, compelling narratives, and immense buying power of the AANHPI community, it’s time for an AAPI network/streamer to provide a platform for these stories to thrive. Let’s build a future where our community can amplify its voice and create stories on our own terms. 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗵𝗲𝗿𝗲: https://lnkd.in/gAV4QSRS #AAPI #Hollywood #RepresentationMatters #AsianAmericanStories #DiversityInMedia #AANHPI

𝗔𝘀𝗶𝗮𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵: 𝗚𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝘁 𝗥𝗶𝗴𝗵𝘁 Looking to improve your market research strategy for the Asian American consumer? Join us for an insightful session on best practices to unlock business growth and market opportunities. 𝗪𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: • How to build a market research strategy tailored to your customers • Techniques to engage internal stakeholders and align research with business goals • Best practices for optimizing your research with AAPI audiences 🗓 Date: Wednesday, October 16th ⏰ Time: 10:00 am PT / 1:00 pm ET We’re incorporating real-time feedback into our session! Take our 3-minute survey and help shape the discussion: https://lnkd.in/g7CCjCp9 #AsianAmerican #MarketResearch #BusinessGrowth #AAPI #Webinar

𝗪𝗲𝗯𝗶𝗻𝗮𝗿: 𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗔𝗽𝗽𝗲𝗮𝗹 𝗼𝗳 𝗔𝘀𝗶𝗮𝗻 𝗘𝗻𝘁𝗲𝗿𝘁𝗮𝗶𝗻𝗺𝗲𝗻𝘁 As part of our 2024 Fall Webinar Series, we invite you to join Roy Eduardo Kokoyachuk, Co-Founder & Principal at ThinkNow, for a deep dive into "2024 Asian Entertainment Trends in the U.S." 𝗪𝗵𝗲𝗻: 𝗢𝗰𝘁𝗼𝗯𝗲𝗿 𝟮, 𝟮𝟬𝟮𝟰, 𝗮𝘁 𝟭𝟬 𝗮𝗺 𝗣𝗦𝗧 / 𝟭 𝗽𝗺 𝗘𝗦𝗧 In this exclusive webinar, we’ll uncover insights from the latest ThinkNow survey, covering: • The meteoric rise of K-Pop and anime • The increasing demand for Asian-focused streaming platforms • How Gen Z and Millennials are driving these trends • Brand opportunities in this evolving entertainment landscape 𝗪𝗵𝗼 𝗦𝗵𝗼𝘂𝗹𝗱 𝗔𝘁𝘁𝗲𝗻𝗱: • Entertainment Industry Pros: Streaming platforms, content creators, distributors • Marketers & Advertisers: Targeting Gen Z and Millennials • Media Analysts: Focused on shifting entertainment consumption • Tech & Digital Platforms: Understanding online content discovery • Cultural Enthusiasts: Fans of Asian media, from K-Pop to cinema 𝗥𝗲𝗴𝗶𝘀𝘁𝗲𝗿 𝗻𝗼𝘄: https://lnkd.in/gFzXamMM Don't miss out on key consumer trends and opportunities to connect with this growing audience! #AsianEntertainment #MediaTrends #GenZTrends #Webinar #ThinkNow

Webinar: The Adaptation and Integration of Marketing Strategies in Taiwan’s Unique Market Environment Join us as we dive into how businesses are crafting marketing strategies tailored to Taiwan’s distinct cultural, social, and economic landscape. From leveraging local opportunities to overcoming unique challenges, this session is packed with valuable insights on making your marketing efforts resonate in Taiwan. Date: September 18, 2024 Time: 9 am PST / 12 pm EST Language: Mandarin (with English interpretation) Don’t miss this opportunity to learn about culturally relevant, innovative, and agile marketing practices that can drive success in Taiwan’s market! Register now to secure your spot! https://lnkd.in/gjVd8Zpy #Marketing #Taiwan #CulturalAdaptation #Webinar #BusinessStrategy

Join us on September 4 at 10 am PST / 1 pm EST for an important conversation: AAPIs: The Invisible American Asian Americans and Pacific Islanders (AAPIs) are often overlooked by American brands and advertisers. Despite being the fastest-growing and third-largest ethnic group in the country, the AAPI community receives a mere fraction of the $659 billion spent on paid media and advertising. For every dollar spent on advertising in America, only 0.15 cents are dedicated to reaching AAPIs. This is unjustifiable in a society that values diversity, equity, and inclusion. The lack of attention and dedicated resources not only belittles our community but also has negative effects on AAPI publishers and agencies. It’s time to change this dynamic and fight for our fair share of resources. Join our webinar to learn what we must do to amplify our voices and secure the attention and respect our community deserves.   Register for Webinar: https://lnkd.in/guSzBUFP See all webinars on our website: https://lnkd.in/ghYuQvEA

Learn from the 3AF experts about Asian American consumer insights- Save the date for our fall webinar series today! https://lnkd.in/ghYuQvEA

Calling all Mentors & Mentees! We're excited to announce we're opening up applications for our NextGen Program! In partnership with @asiansinadvertising - NextGen is our annual Mentorship program where we pair established professionals with up & coming leaders in the Advertising, Marketing and Creative fields! Please visit 3AF.org to sign up to be a mentor or mentee!  https://lnkd.in/gMJCjAis

Since its inception in 2001, the ANA Multicultural Excellence Awards have presented a paramount platform to highlight substantial work and commemorate teams dedicated to making an authentic and steadfast commitment to effectively engage diverse, multicultural audiences. We welcome you to learn more and begin your submissions today. https://lnkd.in/ewr5SXMp #ANAmulti

Check out our Executive Director, Genny Hom-Franzen, discussing the importance of advertising to Asian American consumers.

3AF: Asian American Advertising Federation is hosting 15th Annual Asian Marketing Summit. Make sure to attend it on May 29.