Assette reposted this
I've met a ton of data engineers and analysts over the last couple of years. They are, sincerely, some of the greatest people. So it would pain me knowing they're dying inside while I asked for an obscure, one-off custom report I'll probably never use again. Do I need it ASAP? Reader, you know I do. That's why what Assette is doing is so interesting. While traditional platforms don't touch your data at all, Assette can perform complex calculations and transformations on your source data using modern data science principles. This is a game-changer for marketers looking to produce data-heavy documents and full-length reports. Platforms like Seismic simply can't handle the vast data and customization requirements needed to produce, say, quarter-end client reports for an investment firm. Instead they work on them, manually, for days. Right until the deadline. Tweaking data. Ensuring brand standards are applied consistently across dozens of clients. Tapping in IT, devs, analysts, and engineers when the data work eclipses what a marketer can perform or when the limitations of their software needs to be stretched. The old way is a drain. On marketing leaders, on the resources of IT and data teams, and on the quality of experience you can provide your clients and prospects. #assetmanagement #marketing #investment #data