ASYMM Digital

Thank you to the The Broadway League for inviting us to speak at the Road Marketing Summer Series Webinar on AI: A Practical Guide in Execution, where we took a deep dive into how arts marketers can best harness AI strategically. 3 high level takeaways to bring back to your teams as you navigate the ever-changing landscape of AI: 1. AI is your newest hire, not anyone's replacement 👩🏽💻 2. AI tools work best when talked to like a human 👁️🗨️ 3. AI is the key to personalizing the patron experience 🎟️ #AI #AIMarketing #ArtsMarketing

ASYMM is proud to be sponsoring #tlcc2024. We can't wait to connect with all of our friends in the Tessitura community - let us know if we'll see you there!

Just, wow. We think we speak for all attendees when we say this year's The Broadway League Spring Road Conference was one for the books. Congregating with hundreds of our peers in the industry who share a love for theatre is a truly special experience. When we weren't laughing, crying and awe-struck from our seats, we were gaining invaluable insight from panels and industry experts. Discussions around changing demographics in the arts and entertainment landscape, the impact of the economy shifts on ticket sales, how AI and business intelligence can play a role in the larger scope of marketing efforts, and so much more left us inspired and ready to get to work integrating all that we learned, and sharing with our partners. We are counting down the days to SRC25 and look forward to an exciting year ahead in theatre! #leaguesrc #thebroadwayleague #artsmarketing #broadway

As a proud sponsor of The Broadway League Spring Road Conference, we are excited to connect with fellow Broadway lovers and marketers! Swing by our table Thursday, May 23rd to chat digital marketing for Broadway and touring events and learn how we have supported partners in exceeding their goals. #leaguesrc #broadway #artsmarketing

Collaboration is part of why I got into arts marketing in the first place, so this month's blog post was particularly fun to write because I got to work with Samantha Bryant from ASYMM Digital. The hardest part was narrowing down the topic, we could have written a book! I'm really happy with where we ended up. How do you evaluate your marketing mix when you get really detailed reporting from some channels and little to no reporting from others? It's possible!

The Google Ads Grant offers arts organizations a unique opportunity to leverage up to $10,000 in free advertising dollars - but there is more to making the most of it than just spend on those dollars. In our latest blog post, learn how prioritizing impact over spend can yield maximum results with your Grant. #artsmarketing #nonprofitmarketing #googleadsgrant #googlefornonprofits 

In this article, I collaborated with Samantha Bryant of ASYMM Digital, a digital marketing agency for arts and entertainment organizations, to find out the best questions to ask yourself to maximize your marketing impact. Excellent for beginners and seasoned arts professionals alike! CLICK THE IMAGE TO READ

Ahead of Trans Visibility Day on March 31st, we are thrilled to highlight organizations like BTFA Collective which represents over 200 Black Trans femme artists across 5 countries. BTFA creates spaces for the production and preservation of Black Trans art and culture by providing artists with the resources and support necessary to thrive. Donations to BTFA can be made at btfacollective.org #transgendervisibility #transvisibilityday

ASYMM Digital is the embodiment of what women's history month represents. We are founded by women, led by women and have built a team comprised of majority women. As we navigate a world that underestimates and underrepresents female-presenting people, we take measured steps to ensure our partnerships, our team and our work reflects the empowerment of gender equality. #performingartsmarketing #womenintech #womenshistorymonth #womenleaders #womenempowerment #artsmarketing #womeninbusiness

In support of their 2023-24 Season, ASYMM partnered closely with George Mason University to assess goals and strategy to drive ticket sales for their two performing arts venues; Center for the Arts & Hylton Performing Arts Center. Read the full case study here to learn how the deployment of new, dynamic tactics yielded a 3.6x return for their Fall '23 performances. #digitalmarketing #artsmarketing #performingarts #casestudy