Aura Bora

Aura Bora is looking for a Trade Development Manger in Denver, CO to work with distribution partners to support existing accounts and pursue new ones to help build Aura Bora’s presence in Colorado. Sound like you? View detailed job description and application instructions here: https://lnkd.in/g5i2_gA8 [Originally posted 7/23 - updated 7/25 with new information]!

My favorite waterfalls are ones of Aura Bora 🌈. Thank you Alexa Prochaska for allowing me to build this summer floor display at Mother Earth’s Storehouse in Kingston, NY. A beautiful store and wonderful partners! RAINFOREST DISTRIBUTION LTD

Why is everyone going crazy over canned water?💧 From degrading tap water quality, to the desire to get the most out of something we need to survive, the premium water category is unquestionably on the rise. Tracksuit data shows that in the US Millennials and Gen Z are the biggest premium water drinkers, with 47% category penetration. That means almost 1/2 purchase (or are willing to purchase) premium water. With the soaring success of brands like Liquid Death, currently valued at a whopping $1.4 billion, the demand is clearly there. And need we say it, defining and building a distinct brand in this category is fundamental, since it's the key differentiator for a product you can only do so much with. In a recent article, we dive into the trends shaping the water industry, and what we can learn from the brands making a splash like Liquid Death, Aura Bora and FIJI Water 💦 🔗 to article is in the comments

Sweet! Spicy! Fresh! Welcome in the summer with the perfect, opposites-attract pairing of sweet, ripe watermelon and nose-tingling ancho chili. 🍉🌶️🔥 Watermelon Chili was made in partnership with our friends over at P.F. Candle Co. - it is inspired by their summer scent, Watermelon & Chili! https://lnkd.in/ePVviA5V

📣 6/21 UPDATE: APPLICATIONS CLOSED We're looking for a freelance designer to jump into Aura Bora Brand Land and help us create delightful designs and illustrations across digital and print platforms!! 🎨 👨🎨 ⭐️ 🛒 🖼️ If graphic design is your passion and sparkling water is your one true love AND you've always wanted amphibious co-workers this just might be the place for you. PLEASE LIKE SHARE AND SUBSCRIBE ALL ARE WELCOME!!! (applications close 6/21) Apply here: https://lnkd.in/eim2HXQY

Excited to announce we won a Dieline packaging award for our Olive Oil Martini collab with Graza!! Read our case study here: https://lnkd.in/eTDgNZnS

This morning, Fast Company published my favorite piece of press in the short history of Aura Bora. I'm very grateful that Zachary Petit understands what we're trying to do with this sparkling water business, his writing is crisp and fun, and he was truly a delight to speak with. Thank you Zac! Bonus: he featured so many great photos from Cody O'Loughlin, a gifted photographer and dear friend for over 15 years. (And if you need A+ photos for your CPG brand, please DM me so I can intro you to Cody.) I won’t intro you to PR whiz Nikki Gryll though— she’s too good to be shared with other clients. I know that’s selfish but it’s honest too. And big thanks to LaCroix for putting flavored sparkling waters on the map in the US. If anyone reads this and thinks, "that guy sounds petty," you're right but let's hold both things at the same time?

Aura Bora is making sparkling water fun again as we disrupt what was a boring and bland category 👏🏻.

Why is everyone going crazy over canned water?💧 From degrading tap water quality, to the desire to get the most out of something we need to survive, the premium water category is unquestionably on the rise. Tracksuit data shows that in the US Millennials and Gen Z are the biggest premium water drinkers, with 47% category penetration. That means almost 1/2 purchase (or are willing to purchase) premium water. With the soaring success of brands like Liquid Death, currently valued at a whopping $1.4 billion, the demand is clearly there. And need we say it, defining and building a distinct brand in this category is fundamental, since it's the key differentiator for a product you can only do so much with. In a recent article, we dive into the trends shaping the water industry, and what we can learn from the brands making a splash like Liquid Death, Aura Bora and FIJI Water 💦 🔗 to article is in the comments

Let’s talk limited-edition collabs. Collabs are incredible marketing tools and a great way to reach a new audience, test concepts without fulling committing, show what your brand stands for, and keep things fresh and exciting for your existing audience. Take these examples: 👉Last year women-owned brands Fishwife and TALEA Beer Co. collabed on a limited edition smokey lager. But they didn’t just post about it. They created community among their 2 brands by hosting a dinner at Talea’s brewery where they invited people to enjoy Fishwife, snacks and sip on some Talea x Fishwife beer. 👉Ghia did a limited-edition ice cream flavor featuring its new with Indonesian ice cream brand Awan. This collab featured Ghia’s newest apéritif flavor - Berry - and was only available in LA which created excitement and FOMO - key things in a limited edition collab! 👉Aura Bora is constantly dropping limited edition flavors on its DTC site. Why? It keeps things refreshing and exciting plus it makes loyal customers hard-core fans of the brand. And remember when they did that crazy collab with Graza for the olive oil martini?!