Avenue Z

Last week, Halcyon was thrilled to be part of major convenings in the DC area adjacent to The World Bank Group and International Monetary Fund Annual Meetings: 🌐 GCIC Event: The Ghana Climate Innovation Centre (GCIC) held a panel discussion, “Accelerating Growth for Greater Climate Impact – The Imperative of Scalable Innovation,” at Halcyon, featuring Daniel J. Barker. We were eager to contribute our insights on supporting climate entrepreneurship and to learn from expert panelists Ruka Sanusi, Stacy A. Swann, and Michael Ehst. 🏦 DC Fintech Week: We co-hosted a DC Fintech Week reception with Avenue Z, a group aligned with our mission to support disruptors who are leveraging technology to drive meaningful change. We were grateful that our EquityTech cohort could connect with attendees, especially for our founders working to close equity gaps in the FinTech space. 🚀 DCSTW: Halcyon’s Erna Redzepagic co-led the Startups4Good track at DC Startup & Tech Week (Formerly DC Startup Week), while Dan Barker and many Halcyon alums participated as panelists and speakers. Stay tuned for Erna’s article recap on takeaways from co-leading her track, and view our video recap of the conference here: https://lnkd.in/d6fq3A3q. 🎤 VC in DC / Halcyon Venture Startup Gala: We also co-executed an event with VC in DC’s network of investors and partners to foster collaboration and connections, beginning with pitches from our EquityTech founders. It was an inspiring evening with a group united around making our DC ecosystem even more successful. At Halcyon, we’re proud to be conveners and thought leaders, bringing together key figures for powerful conversations around innovation and impact, all while building valuable networks for our founders.  

Our team had a fantastic time at the University of Central Florida Intern Pursuit event this past Wednesday, where we met so many bright and talented individuals. At Avenue Z, we're passionate about shaping the future of PR and marketing, and we’re always looking for driven young professionals to join us. If you're eager to learn and grow in a dynamic environment, we’d love to have you on board! Positions currently open in our Orlando office:  Project Management Intern Strategy Intern  Design Intern  Content intern Email Marketing Intern Link to apply 🔗 https://lnkd.in/e2yy8WXE #Hiring #InternshipOpportunities #PRCareers #MarketingCareers #MarketingIntern #PRIntern Emily Zimmer Angelina Rahaman Kayleigh Gravel

We were honored to co-host last night’s DC Fintech Week reception with Halcyon, celebrating 10 years of bold ideas and transformative action! A special thank you to Daniel J. Barker and Halcyon’s inspiring EquityTech fellows—Daryl Holman Jr., MPA JR., Alexandra Bono, Tendekayi Marapara, RSP1, Gonzalo Yrigoyen Cook, and Prathyusha Potharaju—who are creating real impact in underserved communities. At Avenue Z, we share in Halcyon’s commitment to supporting visionary founders and disruptors who are leveraging technology to drive meaningful change. Looking forward to more collaborations in the future! #EquityTech #Fintech #StrategicCommunications

Excited to head to Vegas for Money20/20 with the Avenue Z team Libbie Wilcox and Bristol Rae Jones! Looking forward to catching up with clients, hearing from friends, and connecting with fintech leaders. If you’ll be there, let’s chat about all things fintech PR! #fintech #money2020

I’ve been on calls with a million beauty brands—big and small—looking to get their products on the shelves of Sephora or kick off a robust influencer campaign. The same questions come up every time: How do we scale? How do we keep up with trends? How do we break through the noise in such a crowded market? If you’re feeling overwhelmed by these same challenges, you’re not alone. The beauty industry moves fast, and bringing in outside marketing expertise can be a game-changer. Here are the key signs it might be time to partner with a marketing agency: Key Signs It’s Time to Hire a Marketing Agency: 1. You're struggling to keep up.  2. Your sales have hit a ceiling.  3. You can’t keep up with your influencers. 4..Can’t figure out where to allocate your budget. 5.Your brand voice is all over the place. 6. You haven’t figured out who your audience is… or how to capture their attention. Any of these sound familiar? DM me if you'd like to talk strategy or read more in my blog ⤵️ https://lnkd.in/ett9jWhf #InfluencerMarketing #DigitalStrategy #BrandGrowth

Headed to DC for #FintechWeek or The World Bank and IMF Meetings? We're hosting an exclusive and intimate reception where you can connect with the top innovators in the biz and celebrate 10 years of Halcyon with their EquityTech founders. DM me (or RSVP here > https://lu.ma/dcfintech) to join Avenue Z on Tuesday, 10/22! You don't want to miss this. #DCFintechWeek #Fintech #EquityTech

Advertising on Meta isn't getting any easier. Yet too many accounts are still missing the fundamentals. Here are my 10 "Table Stakes" Essentials for Running Meta Ads in 2024. We recently onboarded an account that didn't have most of these 10. Within 2 months of implementing our core 10, we were able to 8x daily spend on Meta (& increase ROAS simultaneously). If you think you've hit a wall on Meta, there's typically a reason why. And it's not usually related to TAM. You haven't saturated Meta. Reach out if you'd like a second set of eyes on your account.

Want to go viral? Jonathan Snow, DMD reveals how brands can tip the scale towards virality in their favor. Here’s his blueprint: 1. Leverage Micro-Influencers: Tap into niche, loyal audiences for deeper engagement at lower costs. 2. Focus on Long-Term Relationships: Build lasting partnerships for consistent trust and brand representation. 3. Create Shareable Content: Craft content that not only promotes but inspires viral sharing. 4. Track and Optimize: Use data to measure success and fine-tune strategies for maximum impact. Click the link for the full article: https://lnkd.in/etFf-kzV Written by Jonathan Snow, DMD #AffiliateMarketing #InfluencerStrategy #ViralMarketing

Headed to DC #Fintech Week? We've got something exciting planned. 😎 Check out this exclusive, invite-only event co-hosted with Halcyon, where you'll get to connect with top industry leaders, founders, and innovators > https://lu.ma/dcfintech

Wrapping up on SF #TechWeek, I caught a glimpse of a great piece that every CEO should read. "You're Probably Ageist—Here Are 4 Reasons Why You Should Care, and How to Change," Fast Company, Abby Miller Levy (Primetime Partners) ➡ https://lnkd.in/ecf_hzjY …to understand the impact of ageism at work. My take? Address the bias by being your best self. Lead mentally and physically. Set the bar: demonstrate true career health across all ages, all stages. Foster age diversity to enhance team well-being and business outcomes. Beyond that - here’s what else CEOs can do. ⬇