AvenueCX

In early 2024, AvenueCX and The Content Wrangler surveyed B2B technical documentation professionals on self-service and support content. We surveyed four areas: -Delivery channels, formats, and touchpoints; -Technologies and processes to manage self-service content; -Performance mechanisms used to track how the content performs; and, -Community platform use and adoption. In this white paper, we provide the results of this research. Find out why enabling cross-channel customer journeys with omnichannel experiences powered by structured content solutions is a win-win for businesses by signing up for the report at the link below: https://lnkd.in/eMyW_sT7 #B2BDocumentation #SelfServiceContent #TechnicalDocumentation #OmnichannelExperiences #StructuredContent #CustomerJourneys #CommunityPlatform #ContentPerformance #DeliveryChannels #WhitePaper #ContentStrategy

In digital and content strategy, search engine optimization (SEO) and search engine marketing (SEM) are vital in getting a customer to a website. Given the role SEO and SEM play in driving visitors to digital experiences, these concepts should be a consideration in any personalization strategy. What tips would you give someone just starting to implement search engine optimization (SEO) for their website? Let us know in the comments below. #DigitalMarketing #SEO #ContentStrategy #SearchEngineOptimization #ContentCreation #SEM #WebTraffic #MarketingStrategy #SEOTips #OnlineMarketing #SearchOptimization #SearchEngineMarketing #OnlineVisibility

"What is experimentation? The reliable approach to delivering and optimizing winning digital experiences while minimizing guesswork and risk." While experimentation is the shortest path to achieving impactful personalization, it aims to scale these personalized approaches while avoiding overwhelming recipients with excessive emails. AJ Dalal discusses with Kevin Nichols the importance of analyzing individual buying patterns and preferences to create personalized marketing strategies. Learn how A/B testing and experimentation can be vital in determining the correct analytics strategy, especially for personalization, in the entire webinar below:  https://lnkd.in/ebSZjg34 #Experimentation #DigitalMarketing #Personalization #MarketingStrategy #DataDriven #CustomerExperience #Analytics #ABTesting

Are you current on personalization and trends for 2024 and 2025? On December 10th, 2024, Kevin Nichols will deliver an overview of: -The developments in personalization during 2024 and their impact -Insights into groundbreaking advancements in personalization and what to anticipate in 2025. Register now to gain valuable insights on the future impact of AI and other technological advances on personalization: https://lnkd.in/eCs9DXPY #CustomerExperience #DigitalMarketing #Trends #ContentStrategy #Personalization

We are excited to see you online at our Nov 21, 2024, webinar at 1:00 p.m. EST with Kevin Nichols, The Personalization Wrangler, and Patrick Bosek. Patrick Bosek is a thought leader in content operations and structured content and the CEO of Heretto. He and his team work on a broad scope of projects, focusing on improving content authoring, production, and distribution. Register for this entire webinar so you don't miss out on this opportunity to transform your technical documentation into a powerful business asset: https://lnkd.in/eFFeRtpF #Personalization #CustomerExperience #TechnicalDocumentation #ContentManagement #CustomerSatisfaction #SelfServiceDocumentation #ContentStrategy

The words we choose can significantly impact how our message is received. Voice and tone in communication involve adhering to company standards for language use, including specific words and descriptions that reflect the intended character. Cruce Saunders of Simple [A] discusses the guidelines for writing with voice and tone for a company with Kevin Nichols. Cruce mentions that these guidelines can range from a professorial tone for educated audiences to more straightforward language for beginners. Utilizing a content style guide to set up your business's voice and tone is essential when developing your content marketing strategy. Having a select voice and tone helps build brand awareness. Get an inside look at how one leading car company is utilizing content models, AI, and content personalization with Cruce Saunders below:  https://lnkd.in/eD595mER When it comes to your organization's social media content, what voice and tone do you find most effective? #ContentMarketing #BrandVoice #ContentStrategy #Content #VoiceAndTone #ContentCreation #MarketingGuidelines #BrandAwareness #DigitalMarketing

Join Rebecca Schneider, Executive Director of Content at AvenueCX, tomorrow, Tuesday, October 29th, at 2:30 pm at The LavaCon Content Strategy Conference 2024. Many contend that Artificial Intelligence (AI) negates the need for a taxonomy. AI can crawl extensive data and/or content repositories and draw relationships between concepts. Rebecca outlines how taxonomies and ontologies can inform AI systems and ensure the proper breadth, depth, and consistency of an AI application across content sets. Register for her presentation as Rebecca will discuss the recommended approach to leveraging taxonomies in AI or machine learning projects: https://lnkd.in/ehNpQpcW #LavaCon2024 #Taxonomy #DigitalContent #ContentStrategy #ContentMarketing #AI #ConferenceSpeaker

How are firms currently building out and utilizing self-service content? From December 2023 to February 2024, AvenueCX and The Content Wrangler surveyed B2B technical documentation professionals on self-service and support content: https://lnkd.in/eMyW_sT7 We looked at four different focus areas to learn how businesses are treating self-service content and offering it to their customers. From our survey, we were able to glean insights into the following: - Delivery channels, formats, and touchpoints - Technologies and processes to manage self-service content - Performance measurements and mechanisms to identify areas of opportunity - Use of community platforms, user-generated content, and collaboration Stay ahead of your customers by getting the most cutting-edge information about the self-service content industry by signing up for the report at the link above. #B2BDocumentation #SelfServiceContent #TechnicalDocumentation #OmnichannelExperiences #StructuredContent #CustomerJourneys #CommunityPlatform #ContentPerformance #DeliveryChannels #WhitePaper #ContentStrategy

"So first of all, I think you can make an argument that the tree that organizes content experience, let's say on a website to use a classic example, that it does a bunch of things." John Berndt discusses with Kevin Nichols that website content trees have a dual role: they sequence content in a determinant order and create an effective information architecture that caters to overlapping user interests. Watch the full podcast episode to learn more about John's insights on the default experience in future digital personalization: Youtube: https://lnkd.in/epcu_H6T All Other Platforms: https://lnkd.in/ejsubGHM #ContentStrategy #ContentTree #DigitalExperience #InformationArchitecture #ContentMarketing #ContentExperience

What is a customer journey map? According to HubSpot, it is "A visual representation of a customer's experience with a company that provides an understanding into the needs and concerns of customers, which directly motivate or inhibit their actions." A customer journey map will set you up for success as you foster customer relationships. Knowing how to craft a journey map can be very rewarding for your organization. However, many companies make mistakes. To avoid these mistakes, we recommend you watch the video below by Jamal Meneide and HubSpot to learn how to craft an effective #customerjourney map in one hour: https://lnkd.in/gxPWXpfq #CustomerExperience #UserExperience #CustomerMapping #MarketingStrategy #CustomerInsights #CX #BusinessGrowth #CustomerRelationships #CustomerJourneyMapping #UserJourney #UserExperienceDesign #UX