Base Beauty Creative Agency™

Take a read of our Founder & CEO's advice for businesses that are trying desperately to navigate #returntooffice rules and mechanics. Jodi Katz has led a virtual business for fifteen years, so her advice has surely been torture tested! What's your work style preference - in-person, hybrid or "mostly world from home"? #work #business #virtual #qualityoflife #lifeworkbalance

At Base Beauty Creative Agency™, what makes us shine is the creative energy that fuels everything we do. I love watching the team come together, bouncing ideas around, finding fun ways to show off our company culture, and connecting it to the work we’re passionate about. Whether it’s trying out a new dance, taking on a trending challenge, or adding our own twist to a popular sound, there’s so much heart and effort behind every moment. This TikTok video gives just a glimpse into the amazing team we have here at BBCA—the same spark and passion we bring to every project for our clients. Stay tuned for more fun content and follow us on TikTok! 🕺 #BaseBeautyCreativeAgency #CompanyCulture #TikTok #DigitalMarketing #Team

Sometimes it feels like the insights we share—whether through webinars, podcasts, or social posts—just disappear into the void. But then, out of the blue, you’re reminded that people are paying attention, and it makes all the difference. 🗣️ I recently received a message from Christina Kao, CEO of Le Mini Macaron, a brand we worked with years ago. She told me how a perspective I shared during my Mintel podcast interview helped inspire their PR strategy. I mentioned that Gen Alpha offers a unique opportunity to explore categories like nail care—a safer, more accessible entry point than skincare. This insight resonated with her team, leading them to secure an interview with Forbes for the launch of their new collection, Le Sweet. 💅 Seeing those thoughts reflected in the Forbes article is a reminder that even when things feel quiet, your voice matters. Your clients, your team, and the industry are paying attention. The work we do leaves a lasting impact, and moments like this show the difference we make. Congratulations to Le Mini Macaron on this exciting launch! 🎉 Check out the full Forbes article in the comments! #BaseBeautyCreativeAgency #Mintel #Forbes #LeMiniMacaron #GenAlpha

Teamwork makes the dream work! 🙌 Our Base Beauty Creative Agency™ crew came together to package sample boxes for our amazing client Epionce / Episciences, Inc. in preparation for the NewBeauty Pass Live Event! Thanks to our collective effort, we packed 250 boxes in under two hours—and they were a huge hit at the event! 💪 Everyone was eager to get their hands on one. Our role at the event was clear: to nurture influencer and pro relationships for our client. We connected with incredible people like Elle Thomas, a Whilemenia model, and Karina Grigoryeva, a Medical Aesthetician focusing on youth mentorship in NYC. We also bonded with Antonio Olimpio, a skincare enthusiast and close friend of RHONJ star Dolores Catania, and introduced beauty maven Adrienne Teresa to Epionce for the first time—she's now eager to learn more about the brand. A true highlight was reconnecting with longtime Epionce fan Ted Vuong, who spent the evening bringing guests to our booth, proudly calling Epionce his favorite! Huge kudos to the entire team for making it all happen—and a special thank you to our client for trusting us to represent them at this event. 💜 #BaseBeautyCreativeAgency #ClientWork #NewBeauty #Epionce #Networking #IndustryEvent

One Borghese, Inc. Fango Mud Mask is sold every hour – a real powerhouse product for this storied brand. Base Beauty Creative Agency™ is so proud to partner with COO Dawn Hilarczyk and Global Vice President of Sales, Marketing and eCommerce Christina Citrola to honor the generations of Borghese fans who have been loyal to the brand for years and to warmly introduce new fans to these gorgeous and effective formulas. For the legendary Fango Mud Mask we created a provocative, modern and elevated campaign. Exceptional work by BBCA VP Creative Elisa Vitale and VP Client Success Aleni Mackarey PhD, MS Tell me in the comments below – “how do YOU Fango?”

One Borghese, Inc. Fango Mud Mask is sold every hour – a real powerhouse product for this storied brand. Base Beauty Creative Agency™ is so proud to partner with COO Dawn Hilarczyk and Global Vice President of Sales, Marketing and eCommerce Christina Citrola to honor the generations of Borghese fans who have been loyal to the brand for years and to warmly introduce new fans to these gorgeous and effective formulas. For the legendary Fango Mud Mask we created a provocative, modern and elevated campaign. Exceptional work by BBCA VP Creative Elisa Vitale and VP Client Success Aleni Mackarey PhD, MS Tell me in the comments below – “how do YOU Fango?”

The holiday season is here, and we’re in full swing with festive shoots! 🎁 Our in-house studio is all about the ribbons, bows, glitter, and gift boxes—capturing the magic for our clients. Packages start at $10k. Ready to bring your brand’s holiday cheer to life? Reach out and let’s make it happen! 📸 #BaseBeautyCreativeAgency #ContentStudio #HolidayShoots #HolidaySeason #DigitalMarketing

Members of the BBCA team had an incredible time in Nashville at Epionce’s Advanced Clinical Training! 🎉 It’s always such a treat to connect face-to-face with the Epionce team, dive into their innovative products, and spend time with pros who share our passion for this amazing brand. We love bringing their vision to life on social and helping more people discover what makes Epionce so special. We can’t wait for the next ACT! Epionce / Episciences, Inc. #BaseBeautyCreativeAgency #Epionce #ClientWork

Today is my 🎂 birthday 🎈and it would be an amazing gift 🎁 if you can help me find our next superstar!!! New Open Role Base Beauty Creative Agency™ !!!! We are looking for a paid media expert as our Associate Director Paid - someone strategic, nimble, creative, analytical, hands on keyboard - who loves beauty and wellness and loves guiding client's to excellence. Agency experience is a must. This role sits on our leadership team. This is a NYC based role, we are a mostly work from home team with time in the office each week for collaboration. Pls tap your network and tag someone in the comments who is right for this role. 😍 https://lnkd.in/e_MZJTRn Sarah LaVallee 🎀