Bath & Body Works

One of the most inspiring moments of the year and we're still buzzing! 💙 We recently had the honor of hosting our talented field leadership team for fall National Sales Meeting in our hometown of Columbus, Ohio! This three-day event was filled with dynamic sessions designed to inspire, instill confidence, and share cutting-edge strategies to empower our teams to shine this holiday season. For the first time ever, our home office associates also joined the action with a virtual watch party, complete with an interactive product showcase and gingham pop-up shop benefiting Pelotonia!✨ Our store leaders are truly the heartbeat of our business, leading the charge to transform everyday experiences into something magical through the #PowerOfFragrance. Their passion and dedication elevate our brand, creating unforgettable customer moments and associate journeys every day.   We believe this holiday season the most memorable one yet, with our talented associates coming together to bring the holiday cheer to life in stores. Let’s go, Gingham Nation! #GinghamNation #GinghamPride #OneTeam

BIG news! 🎉   We are honored to be named the number one brand in the male cosmetics category on TIME’s first-ever list of the World’s Best Brands! Our Men’s Shop delivers a one-stop shop for high-quality men’s fragrance and grooming essentials like body wash, cologne, beard oil, aftershave balm and so much more. See our listing here: https://lnkd.in/g9y6_sGa   From our multi-city Men’s Shop Tour to collaborations with the biggest names in professional sports, we’re engaging our loyal fans and introducing new customers to this award-winning line— it’s one of the most successful and fastest growing categories in our fragrance portfolio today. 🏆   Created in partnership with market research firm Statista, TIME identified top brands through a comprehensive survey of more than 49,000 consumers. Survey respondents ranked companies based on their brand awareness, social buzz, likability, usage and loyalty.   This achievement reflects not only Gingham Nation's commitment to excellence but also the passion and hard work to deliver powerful fragrance moments for new customers. Read more: https://lnkd.in/eHu9K-7c #GinghamNation #GinghamPride #PowerofFragrance

We believe when everyone has access to the things that make them feel safe, healthy and secure that living a happy, fulfilling life becomes that much easier. That’s why we’re proud to recognize Global Handwashing Day on October 15 by donating 250,000 hand soaps to make proper handwashing more accessible, combat hygiene poverty and help prevent the spread of germs. 💙   In partnership with global nonprofit Good360, we’re able to target donations where they’re needed most—shelters, food banks, disaster recovery, and more—giving products a new life and reducing waste.   “Through the power of fragrance, our donations can spark joy while at the same time fulfilling a critical need. For more than 30 years, we’ve been dedicated to making a positive difference in the communities where we do business, and our ongoing partnership with Good360 is helping us create an even greater impact.,” says Rhoe Fields, AVP of Community Relations & Philanthropy.   Read more: https://lnkd.in/gkMiFSKe   #GinghamNation #GinghamPride #GlobalHandwashingDay

Fragrance experts agree, pumpkin spice is here to stay! 🍂🍎🍁🥧   Maraga Martens, our Associate Vice President of Merchandising recently spoke with Retail Dive to share insights on the staying power of pumpkin spice, its transportive ability and how Gingham Nation comes together to create and reinvent America's most-loved fall fragrances year after year. To draw inspiration for this year's collection, our merchandising team traveled to the Hudson Valley in Upstate New York to experience the timeless nostalgia of apple picking and autumn wreaths. From classics like Sweet Cinnamon Pumpkin, first introduced into our portfolio more than 20 years ago, to fresh fragrances like Champagne Apple & Honey, our teams continue to bring newness and excitement to this fan favorite season! "'Pumpkin could connect you back to fond memories of fall — that could be time with family or friends during a holiday, walking through a park as the leaves change or cozying up next to a bonfire,' Martens said. 'When you think fall, you think pumpkin — it truly places you in that seasonal mindset.' Research backs that up as well, with a Johns Hopkins University study from 2021 highlighting that the scent of pumpkin spice can tap into nostalgia and remind shoppers of fond memories.” 🎃 Read more: https://lnkd.in/envak4tC #GinghamNation #PowerofFragrance #GinghamPride #PumpkinSpice

Bonjour! We’re delighted to share a first look at our fragrance collaboration with Paramount Consumer Products for Netflix’s Emily in Paris! ✨ Coming this holiday, this limited-edition collection features more than 50 products designed to captivate fans' senses and transport them directly into the vibrant and stylish world of Emily Cooper. Gingham Nation is très excited and can’t wait to share the iconic Emily in Paris story through the power of fragrance! Stay tuned for more this holiday season. 💖 #Netflix #EmilyinParis #GinghamPride #GinghamNation Netflix™/© Netflix. Used with Permission. © 2024 Viacom.

Did you hear the news? Our Lavender Vanilla detergent just won an #Allure Best of Beauty award for Best Detergent! 🎉 🎉 🎉   Allure editors reviewed thousands of products to make their selections and only the top performers were honored with their famous red seal of approval. With notes of lavender blossom, creamy vanilla and white woods, Allure editors said our Lavender Vanilla detergent’s “concentrated formula efficiently cleans clothes at any temperature, leaving your laundry softly scented and lastingly fresh.” This recognition comes at a great time—our full fabric care collection is rolling out to all US stores on Monday, 9/30! Now our customers can get 16 of our most-loved fragrances in our detergent and scent boosters anywhere they shop. 💙 Our team continues to be at the forefront of fragrance innovation. Thanks to #GinghamNation, we are elevating the mundane and transforming the laundry experience from a chore into something more. See the full list of winners here: https://lnkd.in/ePuPDK2v #GinghamPride #PowerofFragrance

We’re giving a BIG shout out to our Chief Customer Officer Maurice Cooper on being named a Brand Genius by ADWEEK! 🎉 For nearly 40 years, ADWEEK’s Brand Genius Awards have recognized the most dynamic and innovative brand thinkers in the industry. This accolade showcases leaders who captured the hearts of consumers and are driving growth for their companies and communities. Maurice leads Bath & Body Works with a laser focus on the customer, extending the power of fragrance to millions around the globe. Congratulations from #GinghamNation on this prestigious honor! 👏 #GinghamPride #PowerofFragrance #GinghamNation

We're proud to be named finalists in the 2024 CEW (Cosmetic Executive Women) Beauty Awards! Three of our fan-favorite products were selected for this honor by some of the beauty industry’s most admired experts and thought leaders.   If you’re a #CEW member, let your voice be heard! Vote until Oct. 10! 👉 https://lnkd.in/daKEzAx 🌸 Home Fragrance: Laundry Day Wallflowers Fragrance Bulb and Scent Control Heater 🌿 Wellness: Aroma Breathe Deep Eucalyptus Lavender Essential Oil Mist 🏅 Personal Scent, Men: Gingham Legend Cologne This recognition is made possible thanks to our associates across Gingham Nation who continue to bring the power of fragrance to life for our customers.   Check out a full list of finalists here: https://lnkd.in/dmQ8Nesm   #GinghamNation #GinghamPride #PowerofFragrance #CEW

We’re honored to be recognized on Indeed’s Work Wellbeing 100 Index! 🎉 In partnership with the Wellbeing Research Centre at Oxford University, Indeed’s Work Wellbeing Score measures previously-overlooked metrics of success: feeling purpose, satisfaction, happiness, and low levels of stress. The 2024 index ranks the top 100 publicly traded U.S. companies based on their employee-submitted wellbeing scores. We’re proud to be named number 25. At Bath & Body Works, our associates are the heart of our business and we believe in creating a space where they feel connected, included and valued. Underlining this belief, we know that if we are at our best, our associates can be at their best for the ones they love, for each other and for our customers. 💙 Read more: https://lnkd.in/eZN7NTNr #GinghamNation #GinghamPride #WorkWellbeing100

We’re honored to celebrate Hispanic Heritage Month with the launch of a limited-edition candle collection by perfumer Adriana Medina and Bath & Body Works designer Carolina Martinez Rodulfo! 🧡   Inspired by her homeland, Medina channeled Colombia’s essence into fragrances she considers more than scents — they are “journeys, passports to Colombia’s vibrant, captivating world.” Medina’s inspiration had similar aesthetics to Martinez Rodulfo’s Mexican culture, focusing on bright colors and handmade artisan textiles. “I’m so proud of our beautiful culture and I hope that other Hispanics feel pride and joy when their see our collection,” she said.   See more here: https://bit.ly/3XrrxwX   Bath & Body Works is committed to opening the doors for the next generation of perfumers and has donated $200,000 towards the American Chemical Society (ACS) Scholars Program and the ACS Office of Diversity, Equity, Inclusion & Respect’s mission. Our three-year partnership began in 2023 and supports new leaders in chemistry-related fields, like perfumers and more.   #HispanicHeritageMonth #GinghamPride #GinghamNation #EveryoneBelongs