ADWEEK

Our SUPER BOWL issue is hereeee 🏈🏈🏈 Cast your mind back to 2006. Apple’s iPhone hadn’t been released yet, YouTube was new on the scene, and Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay’s Doritos was ready to hand the reins of its #SuperBowl ad over to creators with its Crash the Super Bowl contest.    Now, after a hiatus, Crash the Super Bowl is BACK for Super Bowl 59, and creators have shaped the marketing of numerous brands. So what's the value of the contest in the creator era? Find out here: https://adweek.it/3CsnmKT Illustration by: Cesar Canseco Cover story by: Jason Notte

AI coworkers are becoming a reality: AI startup MarkeTeam.ai has employed AI agents to replicate marketing tasks for SMBs, showcasing the power of AI in the workforce. A year ago, the company created LinkedIn profiles for its five AI agents, with the goal of demonstrating their capabilities and attracting potential clients seeking AI-driven talent. However, this week, LinkedIn removed all five profiles, citing policy violations. MarkeTeam views this as a sign of a larger disconnect between platform policies and the rapidly shifting role of AI in the workplace. “Removing our AI agents’ profiles from LinkedIn highlights a disconnect between platform policies and the reality of the future of work,” Naama Manova-Twito, CEO and cofounder told ADWEEK.

Fintech company Fiserv‘s Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with Clover’s small and midsized business customers as an advocate and ambassador. https://adweek.it/3WFUPIB

SUPER BOWL | It's just "One of Them Days" for Issa Rae (Tax Day that is) in Intuit TurboTax's teaser for their #SuperBowl 59 spot. Read more — https://adweek.it/3ChNEzG

SUPER BOWL | It's just "One of Them Days" for Issa Rae (Tax Day that is) in Intuit TurboTax's teaser for their #SuperBowl 59 spot. https://adweek.it/3ChNEzG

This week, LinkedIn removed all five of its AI-generated ‘coworkers’ profiles, citing policy violations. MarkeTeam.ai, an AI startup behind the profiles, sees the move as a broader disconnect between the policies of platforms and the rapidly evolving role of AI in the workplace. “Removing our AI agents’ profiles from LinkedIn highlights a disconnect between platform policies and the reality of the future of work,” Naama Manova-Twito, CEO and cofounder of MarkeTeam, told ADWEEK. https://adweek.it/40UKA5S

Don’t believe in magic? Rajon L. just might change your mind. The social media pro, most recently at Crispin, has wielded magic since childhood, doing everything from sleight-of-hand to summoning the ghost of Harry Houdini. No, really. https://adweek.it/4jvXEpH

JUST IN | Coach has elevated Joon Silverstein to CMO. Silverstein was most recently svp of creative and sustainability global marketing, as well as head of Coachtopia, a start-up within the brand focused on repurposing old products. https://adweek.it/3WGOcWG

SUPER BOWL | Every year, the #SuperBowl gets more elaborate—and expensive. Aside from the price, brands also face having to play the crowded field of advertising’s biggest efforts of the year. But it’s tough to resist the business proposition: The Super Bowl is the one block on the entire year’s TV schedule when people don’t detest advertising. Some viewers—and not just industry folks— even look forward to the next commercial break. https://adweek.it/40AHaE6

SUPER BOWL | With two weeks until the #SuperBowl, we're looking back on the worst Super Bowl ads in history https://adweek.it/40z8D9b