BBDO Atlanta reposted this
Yesterday I got the chance to attend the 4A's 4ATL conference with BBDO Atlanta and I'm so grateful for it! The whole event centered on why Atlanta is the market to create the most meaningful work, and after being in the A for a year now I believe it; there's a constant buzz of opportunity here. It wouldn't be a conference if I didn't write down all the smart things speakers (and friends!) said over the course of the day to reflect on. Here were my biggest highlights: "In Atlanta, people want to connect and hustle like no other." - Kaleeta McDade "We need to stop out-sourcing talent to other cities when we have top talent right here in Atlanta." - Chilly-O "Professional style comes with time and committing to knowing and bringing your real self to work." - Megha Parikh on how to stop faking it to make it "We don't want to see you (your brand) pop in and out of culture; we want to see you play the long game." - Mike "Sick" Larkin discussing how to build successful collabs with creators "To tap into Gen Z lingo, inside each of us there are two wolves - our work selves and our outside of interests that fuel us. Work culture should allow us to be both." - Kath Fidler, SHRM-CP "The best creativity comes from surrounding yourself with those who are taking risks." - John Wright "Instead of giving them something to buy, give them something to buy into." Islam ElDessouky "Whether you're grown here or flown here, Atlanta has so much to offer to the creative world." - Janis Middleton
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